Manager, Business Insights, Greater China

职位ID (Req ID) 10131895 地点上海, 中国内地商业 The Walt Disney Company (APAC) 日期已发布 Sep. 17, 2025

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职位概述:

• The incumbent will be primarily responsible for handling regional & local research (primary & secondary) that spans Greater China. This also includes leveraging external databases to identify market trends & to prepare dashboards, aimed at helping the company and its various lines of business to achieve their business objectives. He/ she will be tasked with providing insights into consumer behavior across a wide spectrum, from general lifestyle to spending to theatrical & digital media consumption etc.

• The secondary focus will be to support research work across North Asia and/or Southeast Asia as and when needed

Key Responsibilities

• Support the needs for research & insights of the local marketing, streaming & studio teams and to manage all related primary & secondary research projects

• Manage external databases and draw insights/ prepare dashboards for regular reporting & for ad hoc analysis as and when required

• Manage all phases of the research projects, including but not limited to:

- Take brief, design & develop project plans and brief research agencies

- Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues

- Review deliverables (including questionnaires, survey links, discussion guides, tabulations and reports etc.) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements - Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)

• Analyze and interpret quantitative and qualitative research findings to provide insightful takeaways via compelling storytelling, supported with actionable points of view (as opposed to data dump) to inform business decisions

• Present research findings to executive teams/ lines of business and be able to clearly articulate & explain the implications for our business

• Work closely with the global research team on research projects and provide on-the-ground support in project implementation • Collect secondary data from various sources to support business and strategy planning as and when required

Requirements Education:

• At least a bachelor’s degree in business management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics. A master’s degree in science or business administration highly preferred

Experience:

• Minimum 6-9 (Associate Manager)/ 10-14 (Manager) years of solid quantitative & qualitative experience from research agencies and/or client companies. Client-side insights experience and stakeholders’ management highly preferred • Comprehensive experience in regional/ multi-country research project management

• Hands-on experience in statistical modeling & advanced analytics

• Confident in presenting research results to senior executives in English

• Experience in conducting/ facilitating strategy development workshops for senior executives highly preferred

Knowledge:

• Good understanding of different methodologies, advanced analytics approaches as well as research types (e.g. branding, feasibility studies, pricing & concept tests etc.)

• Well versed in media / entertainment/ digital industries highly preferred

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关于 The Walt Disney Company (APAC):

70 多年来，The Walt Disney Company 一直为亚太地区的消费者提供娱乐节目，丰富人们的生活。今天的消费者可以通过多种方式在澳大利亚、新西兰、中国大陆、日本、韩国和东南亚等许多市场探索新的品牌体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.，即我们称为 The Walt Disney Company (APAC) 业务的一部分。

公司规定向所有员工和申请人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

福利和津贴

员工是我们一切工作的核心，因此迪士尼提供具有竞争力的全面奖励计划，包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

健康福利账户项目
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
带薪休假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
迪士尼乐园入园许可
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
迪士尼中国医疗和意外保险福利方案
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
迪士尼体验和折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.