Manager, Business Insights, Greater China

Job ID 10131895 Location Shanghai, Mainland China Business The Walt Disney Company (APAC) Date posted Sep. 17, 2025

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Job Summary:

• The incumbent will be primarily responsible for handling regional & local research (primary & secondary) that spans Greater China. This also includes leveraging external databases to identify market trends & to prepare dashboards, aimed at helping the company and its various lines of business to achieve their business objectives. He/ she will be tasked with providing insights into consumer behavior across a wide spectrum, from general lifestyle to spending to theatrical & digital media consumption etc.

• The secondary focus will be to support research work across North Asia and/or Southeast Asia as and when needed

Key Responsibilities

• Support the needs for research & insights of the local marketing, streaming & studio teams and to manage all related primary & secondary research projects

• Manage external databases and draw insights/ prepare dashboards for regular reporting & for ad hoc analysis as and when required

• Manage all phases of the research projects, including but not limited to:

- Take brief, design & develop project plans and brief research agencies

- Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues

- Review deliverables (including questionnaires, survey links, discussion guides, tabulations and reports etc.) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements - Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)

• Analyze and interpret quantitative and qualitative research findings to provide insightful takeaways via compelling storytelling, supported with actionable points of view (as opposed to data dump) to inform business decisions

• Present research findings to executive teams/ lines of business and be able to clearly articulate & explain the implications for our business

• Work closely with the global research team on research projects and provide on-the-ground support in project implementation • Collect secondary data from various sources to support business and strategy planning as and when required

Requirements Education:

• At least a bachelor’s degree in business management, Marketing, Psychology, Advertising, Communications, Social Science, or Statistics. A master’s degree in science or business administration highly preferred

Experience:

• Minimum 6-9 (Associate Manager)/ 10-14 (Manager) years of solid quantitative & qualitative experience from research agencies and/or client companies. Client-side insights experience and stakeholders’ management highly preferred • Comprehensive experience in regional/ multi-country research project management

• Hands-on experience in statistical modeling & advanced analytics

• Confident in presenting research results to senior executives in English

• Experience in conducting/ facilitating strategy development workshops for senior executives highly preferred

Knowledge:

• Good understanding of different methodologies, advanced analytics approaches as well as research types (e.g. branding, feasibility studies, pricing & concept tests etc.)

• Well versed in media / entertainment/ digital industries highly preferred

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call The Walt Disney Company (APAC).

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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