Manager, Digital, Integrated Marketing

职位ID (Req ID) 10156620 地点上海, 中国内地商业 The Walt Disney Company (APAC) 日期已发布 Jul. 28, 2026

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职位概述:

The Manager, Digital Marketing is responsible for developing and implementing a comprehensive digital strategy tailored to the current Chinese internet landscape, not only across all theatrical titles from our Studios (Disney Animiations, Pixar Animations, Marvel Studios, Lucasfilm, Disney Live-action, 20th century Studios and NatGeo), but also across all our evergreen franchises(including Mickey, Princess, Stitch..). This includes leading collabration ideation and execution across key platforms (Douyin, Xiaohongshu, Bilibili, Weibo, and other vertical sites), managing global content debuts and social sentiment, as well as overseeing owned and paid social content.

Reporting to: Director, Digital Marketing, Studio

Digital/Social Marketing

Liaise with global digital team to further develop and plan digital strategies for local market
Digital marketing and social platforms strategy & Implemention: Plan, execute and own marketing campaigns and digital initiatives to generate brand/frachsie awarness. Synergize the company’s established marketing resources and multiple touch points.
Platform-Specific Strategy & Execution: Develop and implement differentiated digital strategies for core platforms including Douyin, Xiaohongshu, Bilibili, Weibo, and relevant vertical communities. Move beyond standard media buying to drive deep, creative platform collaborations.
Global Content Debut & Localization: Lead trailers and posters debut, ensure timely localization, cultural adaptation, and precise data tracking/updates for all digital releases.
Social Strategy & Sentiment Management: Own the end-to-end social strategy, integrating owned and paid media and proactively managing social sentiment tracking.
Data Analytics & Reporting: Own the digital reporting framework, providing data-driven insights to optimize strategies and demonstrate ROI.
Content planning and key creators engagement: creation of new China-specific content for local platforms and proactively engage top local creators to craft deeply resonant content.
Budget & Process Management: Manage the digital budget effectively, prioritizing projects to meet team objectives.

Qualifications

5-8 years of marketing experience, with extensive hands-on experience in digital marketing campaigns within the Chinese market
Proven expertise in multi-channel marketing with a heavy emphasis on social-first, direct-to-consumer strategies in the current internet ecosystem.
Demonstrated ability as a "content creator" with a deep pulse on internet culture, trends, and what makes content succeed on different platforms.
Strong track record in independent partnership development: experience conceptualizing, pitching, negotiating, and executing co-branded campaigns or resource exchanges directly with platforms/partners.
Exceptional stakeholder management skills: experience interfacing effectively with multiple levels of management.
Fluent in English and Mandarin (written and spoken)
Self-motivated, results-driven, with excellent attention to detail and a strong ability to thrive in a fast-paced environment
Must be a strong team player

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关于 The Walt Disney Company (APAC):

70 多年来，The Walt Disney Company 一直为亚太地区的消费者提供娱乐节目，丰富人们的生活。今天的消费者可以通过多种方式在澳大利亚、新西兰、中国大陆、日本、韩国和东南亚等许多市场探索新的品牌体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.，即我们称为 The Walt Disney Company (APAC) 业务的一部分。

公司规定向所有员工和申请人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

福利和津贴

员工是我们一切工作的核心，因此迪士尼提供具有竞争力的全面奖励计划，包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

健康福利账户项目
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
带薪休假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
迪士尼乐园入园许可
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
迪士尼中国医疗和意外保险福利方案
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
迪士尼体验和折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.