Manager, Digital, Integrated Marketing

Job ID 10156620 Location Shanghai, Mainland China Business The Walt Disney Company (APAC) Date posted Jul. 28, 2026

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Job Summary:

The Manager, Digital Marketing is responsible for developing and implementing a comprehensive digital strategy tailored to the current Chinese internet landscape, not only across all theatrical titles from our Studios (Disney Animiations, Pixar Animations, Marvel Studios, Lucasfilm, Disney Live-action, 20th century Studios and NatGeo), but also across all our evergreen franchises(including Mickey, Princess, Stitch..). This includes leading collabration ideation and execution across key platforms (Douyin, Xiaohongshu, Bilibili, Weibo, and other vertical sites), managing global content debuts and social sentiment, as well as overseeing owned and paid social content.

Reporting to: Director, Digital Marketing, Studio

Digital/Social Marketing

Liaise with global digital team to further develop and plan digital strategies for local market
Digital marketing and social platforms strategy & Implemention: Plan, execute and own marketing campaigns and digital initiatives to generate brand/frachsie awarness. Synergize the company’s established marketing resources and multiple touch points.
Platform-Specific Strategy & Execution: Develop and implement differentiated digital strategies for core platforms including Douyin, Xiaohongshu, Bilibili, Weibo, and relevant vertical communities. Move beyond standard media buying to drive deep, creative platform collaborations.
Global Content Debut & Localization: Lead trailers and posters debut, ensure timely localization, cultural adaptation, and precise data tracking/updates for all digital releases.
Social Strategy & Sentiment Management: Own the end-to-end social strategy, integrating owned and paid media and proactively managing social sentiment tracking.
Data Analytics & Reporting: Own the digital reporting framework, providing data-driven insights to optimize strategies and demonstrate ROI.
Content planning and key creators engagement: creation of new China-specific content for local platforms and proactively engage top local creators to craft deeply resonant content.
Budget & Process Management: Manage the digital budget effectively, prioritizing projects to meet team objectives.

Qualifications

5-8 years of marketing experience, with extensive hands-on experience in digital marketing campaigns within the Chinese market
Proven expertise in multi-channel marketing with a heavy emphasis on social-first, direct-to-consumer strategies in the current internet ecosystem.
Demonstrated ability as a "content creator" with a deep pulse on internet culture, trends, and what makes content succeed on different platforms.
Strong track record in independent partnership development: experience conceptualizing, pitching, negotiating, and executing co-branded campaigns or resource exchanges directly with platforms/partners.
Exceptional stakeholder management skills: experience interfacing effectively with multiple levels of management.
Fluent in English and Mandarin (written and spoken)
Self-motivated, results-driven, with excellent attention to detail and a strong ability to thrive in a fast-paced environment
Must be a strong team player

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call The Walt Disney Company (APAC).

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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