Associate Manager, Marketing Strategy 助理经理，市场战略

职位ID (Req ID) 3496955 地点上海, 中国内地商业 Shanghai Disney Resort 日期已发布 Oct. 01, 2026

立即申请

福利待遇

上海迪士尼度假区为演职人员提供丰厚的福利待遇。

服务奖金&
年度浮动奖金
五险一金& 补充商业保险
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
带薪年假和全薪病假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
Free Park Entry
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
Disney Discounts
Discounts are available at select hotels, dining, merchandise and recreation locations.
福利健康体检
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"在这里，我们每天都在创造神奇！能够与团队一同投身新项目的开发，见证游客们雀跃欢呼、重拾童真的时刻，这正是最让我心动的地方！"

张晨怡，综合设施规划经理，设施运营服务

职位概述:

职位介绍：

在这里，您以消费者洞察和业务需求为导向，发展整合的市场战略和计划，增强消费者的热爱度，该岗位也将支持未来发展项目的策略和开发，以推动中长期的业务增长，实现访客量目标及营收目标。该岗位需呈现优秀的战略思维，项目管理及内外沟通能力，并需要清晰的分析能力，和敏锐的商业头脑的以实现目标。另外，此岗位将支持管理财务规划，资源分配及策划，并在需要时支持其它项目。此岗位将直接汇报给总监，市场战略与传讯，并在上海办公。

工作内容：

基于市场洞察、数据分析以及消费者与游客洞察和行为，支持整合品牌策略及计划方向的制定。
分析并解读多元数据来源，为复杂的业务决策提供支持，并形成切实可行的建议。
和策略伙伴紧密合作，领导跨团队合作以推进项目开发和落地，包括长期品牌建设、季节性活动及IP/品牌系列推广活动。
与关键利益相关方及合作伙伴建立并保持紧密合作关系，持续赋能品牌与业务的长期增长。

我们希望您：

5年以上相关经验；
全日制本科学历；
优秀的对各种数据进行分析和解读的能力，以指导策略的制定和可行性；
优秀的领导力及影响跨团队合作伙伴的能力；
具备优秀的策略性思维及项目管理能力；
扎实的品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验；
优秀的中英文业务写作及演讲能力，以及口头及书面表达的能力。

Job Summary:

Here, you will support the development of integrated marketing strategies and plans based on consumer insight and business needs, in order to strengthen consumer affinity and achieve planned visitation as well as revenue goals for Shanghai Disney Resort. This role will also support developing strategies and plans for future development projects aiming to mid to long-term drive business growth. This role will exhibit strong strategic thinking, project management, internal communication and external negotiation skills. The job needs to have strong analytical capability and business savvy to deliver results. In addition, this position will serve as a stakeholder as needed on other Shanghai Disney Resort project teams as well as help manage financial planning and resource allocation and planning. This position will report to Director, Marketing Strategy & Communication and will be based in Shanghai.

Key Responsibilities:

Support holistic planning and integration to develop marketing strategies and plans, based on consumer and guest insights and behavior.
Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations;
Work with cross-teams on campaign execution, including long-term brand building, annual plans, seasonal events, and franchise campaigns.
Establish and maintain close relationship with key stakeholders and partners to empower the continuous brand and business growth.

Desired Qualifications:

5 years + of directly related experience;
4-year bachelor degree;
Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
Strong leadership skills and influencing power on important stakeholders at certain levels;
Strong strategic thinking, planning, and project management;
Solid brand management experience, have led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.

立即申请

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

具体的福利基于职位有所不同，可能根据公司政策进行调整。上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。