Associate Manager, Marketing Strategy 助理经理，市场战略

Job ID 3496955 Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Oct. 01, 2026

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BENEFITS AND PERKS

Shanghai Disney Resort offers extensive benefits and perks to our cast members.

Service Bonus & Annual Variable Bonus
Statutory Social Security Insurance, Housing Provident Fund and Supplementary Medical Insurance
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
Annual Leave and Fully Paid Sick Leave
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
Free Park Entry
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
Disney Discounts
Discounts are available at select hotels, dining, merchandise and recreation locations.
Health Check-Up
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"Here, we create magic every day! Being able to work with the team on new projects and witnessing Guests jumping for joy and regaining their childlike innocence is what gets me the most!"

Laura, Integrated Facility Planning Manager, Facility and Operations Services

Job Summary:

职位介绍：

在这里，您以消费者洞察和业务需求为导向，发展整合的市场战略和计划，增强消费者的热爱度，该岗位也将支持未来发展项目的策略和开发，以推动中长期的业务增长，实现访客量目标及营收目标。该岗位需呈现优秀的战略思维，项目管理及内外沟通能力，并需要清晰的分析能力，和敏锐的商业头脑的以实现目标。另外，此岗位将支持管理财务规划，资源分配及策划，并在需要时支持其它项目。此岗位将直接汇报给总监，市场战略与传讯，并在上海办公。

工作内容：

基于市场洞察、数据分析以及消费者与游客洞察和行为，支持整合品牌策略及计划方向的制定。
分析并解读多元数据来源，为复杂的业务决策提供支持，并形成切实可行的建议。
和策略伙伴紧密合作，领导跨团队合作以推进项目开发和落地，包括长期品牌建设、季节性活动及IP/品牌系列推广活动。
与关键利益相关方及合作伙伴建立并保持紧密合作关系，持续赋能品牌与业务的长期增长。

我们希望您：

5年以上相关经验；
全日制本科学历；
优秀的对各种数据进行分析和解读的能力，以指导策略的制定和可行性；
优秀的领导力及影响跨团队合作伙伴的能力；
具备优秀的策略性思维及项目管理能力；
扎实的品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验；
优秀的中英文业务写作及演讲能力，以及口头及书面表达的能力。

Job Summary:

Here, you will support the development of integrated marketing strategies and plans based on consumer insight and business needs, in order to strengthen consumer affinity and achieve planned visitation as well as revenue goals for Shanghai Disney Resort. This role will also support developing strategies and plans for future development projects aiming to mid to long-term drive business growth. This role will exhibit strong strategic thinking, project management, internal communication and external negotiation skills. The job needs to have strong analytical capability and business savvy to deliver results. In addition, this position will serve as a stakeholder as needed on other Shanghai Disney Resort project teams as well as help manage financial planning and resource allocation and planning. This position will report to Director, Marketing Strategy & Communication and will be based in Shanghai.

Key Responsibilities:

Support holistic planning and integration to develop marketing strategies and plans, based on consumer and guest insights and behavior.
Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations;
Work with cross-teams on campaign execution, including long-term brand building, annual plans, seasonal events, and franchise campaigns.
Establish and maintain close relationship with key stakeholders and partners to empower the continuous brand and business growth.

Desired Qualifications:

5 years + of directly related experience;
4-year bachelor degree;
Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
Strong leadership skills and influencing power on important stakeholders at certain levels;
Strong strategic thinking, planning, and project management;
Solid brand management experience, have led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.

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About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.