Sr. Specialist, Promotion Partnerships, Integrated Marketing

Job ID 10156508 Location Shanghai, Mainland China Business The Walt Disney Company (APAC) Date posted Jul. 28, 2026

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Job Summary:

Key Responsibilities

Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)

Negotiate promotion deal terms and media plans with promotion partners.
Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.

Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)

Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
Align with studio marketing strategy for co-branded events and in-theater promotional activities.

Compile a consolidated promotion campaign report following the movie's release.

Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)

Manage global movie promotion partner on their local campaign materials.
Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.

Cross LOB synergies for each promotion campaign. (15%)

Balance business interests to drive synergies across departments for co-promotion activities
Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.

Purchase Order and Contract management. (10%)

Day-to-day purchase order management
Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.

Working Relationships

Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department.

External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms.

Requirements

Education: College graduate

Experience: At least 3-5 years’ experience in IP industry with a good partnership network.

Core Skills:

Good communication skills and strong inter-personal skills are essential.
Speaks fluent English with computer proficiency in MS Office.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call The Walt Disney Company (APAC).

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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