Senior Specialist Marketing

Job ID 10154029 Location Shanghai, Mainland China Business Disney Experiences Date posted Jun. 17, 2026

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Job Summary:

Job Purpose: The Marketing Senior Specialist will support the Assistant Marketing Manager in the development and execution of comprehensive marketing strategies and plans for the TDS business, encompassing both online and offline retail channels. The objective of this role is to strengthen brand equity, broaden the consumer base, enhance consumer experiences, and accelerate overall business growth.

This position is responsible for supporting Disney Store brand marketing, product marketing, retail marketing, and social/digital initiatives, as well as providing support for e-commerce marketing across multiple channels. The role requires close collaboration with internal cross–line-of-business teams and external agencies and marketing partners to ensure effective and consistent execution.

Key Responsibilities:

Support the planning and execution of marketing initiatives, ensuring full alignment with brand guidelines and commercial objectives.
Assist in the planning and execution of new pop-up store grand openings, including opening events, communication materials, and activation strategies.
Support the development of key visuals, product storytelling, marketing assets, and retail visual merchandising and décor for both offline and online stores.
Oversee social media and digital marketing activities for Disney Store.
Coordinate production, installation, and ongoing maintenance with relevant internal and external stakeholders.
Collaborate with cross-functional teams to drive synergy across TWDC, ultimately supporting product sell-through and business performance.

Requirements:

Education: Bachelor’s degrees in Marketing, Advertising, Creative or related field in top university

Experience:

Experience working with or for multiple divisions of international companies or agencies.
3+ years experiences in marketing, brand development, promotions or project management.

Knowledge:

• A mature, creative & innovative thinking, self-motivated executive who is also able to successfully implement multiple initiatives that drive business results.The candidate must have a strong partnership-oriented mindset in working with others. The successful candidate is expected to exhibit the following:

Strong planning and execution capabilities, with the ability to manage multiple projects concurrently with minimal supervision
Excellent communication skills, with the ability to deliver clear, persuasive, and compelling messages in both written and verbal formats
Effective problem-solving skills, demonstrating the ability to independently resolve issues and clearly communicate viable solutions
Strong analytical skills, with the ability to provide sound recommendations based on a solid understanding of various Business Unit needs, the China market landscape, market trends, and consumer insights
High standards of professionalism and integrity; a collaborative team player who performs effectively under pressure

Core Skills:

• Excellent verbal and written communication skills in English

• Diverse experience across multiple marketing disciplines including consumer marketing, promotions, publicity, special & live events.

• A stable, patient, and highly detail-oriented working style.

• Drives results through consensus building, teamwork, and the alignment of common goals.

• Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

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The Next Chapter

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