Business Development Manager, Direct To Consumer

Job ID 10107150 Location Shanghai, Mainland China Business Hong Kong Disneyland Resort Date posted Dec. 19, 2024

Apply Now

Job Summary:

This position requires to drive the Hong Kong Disneyland (HKDL) business development on Douyin platform, including Douyin channel strategy establishment, project management regarding livestreaming, content creation and paid media, budget planning & management, cross department communication, etc.

This position will be in charge of strategy and business development for Dou Yin collaboration as the growth driver for China DTC with in-depth understanding of the market trend, capability of managing Douyin partners and effective collaboration with stakeholders internally and externally.

This position will work with internal teams to build up working process and team capability in content production, live streaming and KOL management to support Dou Yin business growth including but not limited to helping China Business Development team to work with Marketing, Distribution Marketing, CPA, RMA and other LOBs, proceeding execution of Douyin channel business and support Mgr, Business development, eCom to contribute to overall China direct business.

One of the key responsibility is to champion the management of Dou Yin and DP operator to ensure strong rapport and long term partnership, which need to complete Douyin business planning, communication cadence, product planning, traffic consolidation and ensure all traffics can be effectively leveraged for driving sales.

He/ She is Responsible for formulation of project timeline, accurate forecasting and execution of key sales initiatives. This includes overseeing account acquisition, retention and expansion programs, within the corporate, social and association markets. Upkeep of product line, to ensure market relevance and generate demand from relevant Target audience and campaign cadence.

It is also necessary to manage DP and improve their overall project performance regarding: project timeline management, budget planning & controlling and Finance & legal terms/ procedure processing.

Key Responsibility:

Development and implementation of Douyin channel strategy, forecasting and execution of key sales initiatives. Collaborate with the team through the annual plan for Douyin business development, including tickets and hotel room sales, as well as campaign-driven sales.
Project management by coordinating Marketing, Distribution Marketing, CPA, RMA, and other LOBs, proceeding execution of Douyin channel business and ensure projects launched on time.
Complete Douyin business planning, communication cadence, product planning, traffic consolidation and ensure all traffics can be effectively leveraged for driving sales.
Direct and indirect reports in planning and execution of Douyin campaign projects. Establish sales target by stages to measure regular sales/ campaign performance.
Champion the management of Douyin and DP operators to foster strong rapport and long-term partnership.

Apply Now

About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Hong Kong Disneyland Resort.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.