Assistant Business Manager, East China

Job ID 10128452 Location Shanghai, Mainland China Business Disney Experiences Date posted Aug. 19, 2025

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Job Summary:

Job Description
PRINCIPAL RESPONSIBILITIES
•   Manage regional licensees:
•   Implement regional Category plan / strategy
•   Develop & execute appropriate local market category plans
•   Develop, implement and achieve yearly revenue budget for the category.
•   Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
Strategic Management
•   Implement regional category plan / strategy.
•   Develop local market category plan in line with regional strategy & plan.
•   Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
•   Determine category key drivers (franchise, products, price, and retail channel) for business to expand brand presence consistently with retailer needs.
•   Contribute to regional discussion of the category on behalf of the local market.
Category Management
•   Develop, implement and achieve yearly revenue budget
•   Identify & contract new licensees instrumental in the development of the category
•   Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
•   Manager Contract Renewals based on category plan.
•   Assist the establishment of efficient distribution services.
•   Provide account management to top licensees for long term business development.
•   Coordinate with Compliance Group to ensure licensees comply with Disney’s labor standards.
•   Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
•   Identify and develop manufacturing centers of excellence (global and regional).
•   Regularly communicate with Key licensees and conduct performance reviews (quarterly).
Retail Management
•   Work with key retail account to manage Disney’s product range and presence at retail.
•   Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
•   Act as communication link between Disney and licensees and retail buyers.
•   Conduct retail accounts performance review and marketing update (quarterly).
•   Identify signage and merchandising needs.
Creative Management
•   Direct product development with Product Developer consistently with category plan and ongoing product quality improvement program.
•   Administer and coordinate licensee’s product approvals with Product Developer.
Finance Management
•   Responsible for the category budget & bottom line responsibility.
•   Provide category forecast on quarterly basis (revenue grading).
•   Responsible for collection past due accounts receivable.
Marketing Management
•   Coordinate with Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
•   Work with Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
•   Ensure appropriate licensees implement the Disney visual merchandising programs.
Information Systems
•   Maintain competency in business systems
•   Insight (Contract Admin. & Royalty reports)
•   INvision (Forecasting/Budgeting)
•   SAP (Travel expenses & Purchase Orders)

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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