市场经理，内容合作 Marketing Manager, Broadcasting

业务部门: 商务部

工作地点-国家/地区: 上海, 中国

职位介绍：

市场经理将负责内容推广活动和产出高品质内容，为上海迪士尼度假区创造额外价值并不断推进大众对于度假区品牌的认知度、美誉度和销售转化。该岗位将和媒体广播平台合作，创造并扩大现有内容合作项目，开发战略市场，探索新的内容推广和合作机会。此岗位将直接汇报给市场总监，并在上海办公。

工作内容：

• 积极寻求新的内容推广机会和营销计划，以增加上海迪士尼度假区的市场曝光量；
• 为上海迪士尼度假区建立和维持良好的媒体合作关系，负责外部影视媒体资源并进行内容推广的机会，发展与广播、电视和社交媒体相关的推广活动；
• 推动内容推广团队与相关营销部门的整体整合；
• 通过制定有针对性和有影响力的推广计划，加强已有内容合作项目影响的范围和频率；
• 进行数据分析，能在复杂情况下，对内外数据（例如生意数据、消费者数据、竞品数据等）进行提取和分析，并以此为公司提供生意发展的计划和可行性建议。

我们希望您：

• 拥有8年或以上市场营销或相关工作经验, 接触过媒体及内容营销者优先考虑；
• 四年制大学学历；
• 拥有扎实的媒体行业知识和洞察，对社交媒体保持持续关注和互动；
• 拥有良好的沟通能力，具备突出的谈判技巧和项目展示能力；
• 维持和媒体资源长期健康的合作关系；
• 拥有创新思维，积极探索发展新的内容合作机会；
• 具有优秀的项目管理经验和能力，对计划、执行、回顾负责，帮助项目和任务顺利有效的实现；
• 能高效与各团队紧密合作，包括电视媒体、视频媒体、艺人经纪公司、影视剧节目制作方、活动发展部门，数字营销部门，社交媒体，销售，运营部门，华特迪士尼幻想工程部门，对外关系部门等；
• 在工作中，能够熟练使用中英文应对书面和沟通的需求。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Marketing Manager, Broadcasting

Line of Business: Commercial

Location: Shanghai, China

Job Summary:

The Marketing Manager will lead quality promotional campaigns and produce quality marketing materials in order to create additional value for Shanghai Disney Resort & drive brand top-of-mind awareness, affinity and conversion. This role will work closely with media and broadcasting partners to create opportunities to amplify existing campaigns as well as strategically commercialize new promotional programs, domestic and regionally. This position will report to Marketing Director and will be based in Shanghai.

Key Responsibilities:

• Actively seek new promotional opportunities and marketing programs to maximize exposure of Shanghai Disney Resort;
• Establish the sustainable networking with media partners. Lead to define the content synergy opportunities & manage promotional activations, on-air radio, TV promotions and social media campaigns;
• Drive holistic integration of promotions team with all key marketing participants;
• Extend media buy reach and frequency by creating targeted and impactful promotional programs;
• Analyze and interpret internal & external data (business, consumer, partners, competitors and etc.) in order to facilitate business decisions and recommendations under complex situation.

Desired Qualifications:

• 8 years & above working experience in marketing or relevant industry. Previous experience in media & content marketing is a plus;
• 4 year college degree;
• Strong media industry knowledge and insight. Active social media engagement and understanding;
• Interpersonal, excellent negotiation and presentations skills;
• Develop and maintain the long term Relationship with media partners;
• Ability to think creatively to initiate new business opportunities;
• Rich experience in project management, take the lead of planning, execution and review to reach business goal with excellence;
• Requires significant collaboration with cross teams, including TV station, video site, celebrities, content producers, Marketing Campaign Team, digital, social, sales team, operations, Walt Disney Imagineering, Public Affairs, etc;
• Advanced verbal & written communication skills in both Mandarin & English.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.