Senior Specialist Marketing

职位ID (Req ID) 10154029 地点上海, 中国内地商业 Disney Experiences 日期已发布 Jun. 17, 2026

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职位概述:

Job Purpose: The Marketing Senior Specialist will support the Assistant Marketing Manager in the development and execution of comprehensive marketing strategies and plans for the TDS business, encompassing both online and offline retail channels. The objective of this role is to strengthen brand equity, broaden the consumer base, enhance consumer experiences, and accelerate overall business growth.

This position is responsible for supporting Disney Store brand marketing, product marketing, retail marketing, and social/digital initiatives, as well as providing support for e-commerce marketing across multiple channels. The role requires close collaboration with internal cross–line-of-business teams and external agencies and marketing partners to ensure effective and consistent execution.

Key Responsibilities:

Support the planning and execution of marketing initiatives, ensuring full alignment with brand guidelines and commercial objectives.
Assist in the planning and execution of new pop-up store grand openings, including opening events, communication materials, and activation strategies.
Support the development of key visuals, product storytelling, marketing assets, and retail visual merchandising and décor for both offline and online stores.
Oversee social media and digital marketing activities for Disney Store.
Coordinate production, installation, and ongoing maintenance with relevant internal and external stakeholders.
Collaborate with cross-functional teams to drive synergy across TWDC, ultimately supporting product sell-through and business performance.

Requirements:

Education: Bachelor’s degrees in Marketing, Advertising, Creative or related field in top university

Experience:

Experience working with or for multiple divisions of international companies or agencies.
3+ years experiences in marketing, brand development, promotions or project management.

Knowledge:

• A mature, creative & innovative thinking, self-motivated executive who is also able to successfully implement multiple initiatives that drive business results.The candidate must have a strong partnership-oriented mindset in working with others. The successful candidate is expected to exhibit the following:

Strong planning and execution capabilities, with the ability to manage multiple projects concurrently with minimal supervision
Excellent communication skills, with the ability to deliver clear, persuasive, and compelling messages in both written and verbal formats
Effective problem-solving skills, demonstrating the ability to independently resolve issues and clearly communicate viable solutions
Strong analytical skills, with the ability to provide sound recommendations based on a solid understanding of various Business Unit needs, the China market landscape, market trends, and consumer insights
High standards of professionalism and integrity; a collaborative team player who performs effectively under pressure

Core Skills:

• Excellent verbal and written communication skills in English

• Diverse experience across multiple marketing disciplines including consumer marketing, promotions, publicity, special & live events.

• A stable, patient, and highly detail-oriented working style.

• Drives results through consensus building, teamwork, and the alignment of common goals.

• Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

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关于 Disney Experiences:

Disney Experiences 通过遍布全球的主题公园、度假村、游轮、独特的度假体验、产品等服务，将迪士尼故事和特许经营的神奇魅力融入生活。迪士尼在旅游业中大放异彩，其业务范围涵盖位于美国、欧洲和亚洲的六个度假目的地、一条奢华游轮路线、一项热门分时度假计划以及一项备受赞誉的导游陪同式家庭冒险旅程业务。此外，迪士尼的全球消费品业务还包括全球领先的授权业务、全球最大的儿童出版品牌、全球最大的跨平台游戏授权商之一，以及遍布全球和网络的迪士尼商店。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.，即我们称为 Disney Experiences 业务的一部分。

公司规定向所有员工和申请人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

福利和津贴

员工是我们一切工作的核心，因此迪士尼提供具有竞争力的全面奖励计划，包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

健康福利账户项目
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
带薪休假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
迪士尼乐园入园许可
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
迪士尼中国医疗和意外保险福利方案
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
迪士尼体验和折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.