Manager, Marketing (Social Media & Content Marketing) 经理，市场（社交媒体与内容营销）

职位ID (Req ID) 3437967 地点上海, 中国内地商业 Shanghai Disney Resort 日期已发布 Jun. 01, 2026

立即申请

福利待遇

上海迪士尼度假区为演职人员提供丰厚的福利待遇。

服务奖金&
年度浮动奖金
五险一金&
补充商业保险
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
带薪年假&
全薪病假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
免费乐园通行
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
员工折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.
福利健康体检
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"在这里，我们每天都在创造神奇！能够与团队一同投身新项目的开发，见证游客们雀跃欢呼、重拾童真的时刻，这正是最让我心动的地方！"

张晨怡，综合设施规划经理，设施运营服务

职位概述:

职位介绍：

上海迪士尼度假区市场营销团队正在寻求一位数字营销人才。如果您对数字营销充满热忱，并且在以往工作中做出出色业绩，欢迎您加入我们团队。您将主要负责上海迪士尼度假区在社交媒体平台上的活化执行、内容营销策划与传播。工作地点在上海迪士尼度假区。

工作内容：

根据消费者在社交平台的社交、生活及旅行计划行为特性，平台包括并不限如微博、小红书、抖音、QQ、哔哩哔哩等渠道合作伙伴等（或新出现的以内容为导向的社交平台），开发并活化消费者互动项目；
负责团队的整体策略制定及效果分析，定期向度假区领导团队汇报，及向其他合作部门分享；
负责策划并执行有创意的、有影响力的优秀内容创作，并于各平台传播；
了解数字生态系统的变化动态，相应地迭代计划和战术，以实现一致的战略；
管理自媒体及第三方合作供应商，确保产出高质量内容、项目策划和执行；
管理定期（例如每周，每月等）报告的编制和分发；
根据生意需求支持宣传及乐园活动；
负责部门预算的规划及管理；
与各部门紧密合作以达成最佳目标。

我们希望您：

具备8年或以上工作经验，其中至少3年以上数字营销，特别是线上推广经验；
热爱互联网和数字营销，善于发现消费者痛点，挖掘需求，并能够根据市场洞察发展出营销创意策划；
有互联网产品意识，用推广产品的思维管理每一个线上推广项目；
有项目及团队管理经验，可以合理安排团队时间并同时负责多个项目；
具备卓越的人际交往和沟通能力，能够与内外部合作伙伴协同合作；
思维敏捷，有较强的网络热点把控能力, 并发展出有创意的市场活动；
具备诚信与职业道德；
拥有以下资历更佳：
o 市场传讯、旅游行业、数字营销背景优先；
o 敏锐的商业头脑，能发现机遇并将资源整合到市场计划中以推进业务目标的达成；
o 自我驱动型，在项目管理方面有经验，能同时胜任多种任务并进行有序处理；
o 对社交趋势、热点话题能进行快速反应，能结合到传播策略中并予以体现；
o 能力全面，具有开拓精神，对建立社交媒体影响力充满热情；
o 对迪士尼品牌充满热情，相信梦想的力量。

Job Summary:

Shanghai Disney Resort Marketing team is in search of a highly motivated and passionate digital and social marketer with a proven track record to drive our digital and social campaigns. You will be responsible for managing Shanghai Disney Resort’s activation, content planning and amplification on social media platforms. This position will be based in Shanghai Disney Resort.

Key Responsibilities:

You will develop excellent social activation and consumer engagement campaigns according to consumers’ social, lifestyle and travel planning behavior on social media platforms, including but not limited to Weibo, Red, Douyin, QQ, BiliBili ,and other travel partners (or any emerging social content-driven platforms);
You will be responsible for setting up overall team strategy and result analysis, reporting up to leadership team and sharing to internal teams;
You will plan and execute creative, impactful and quality content marketing campaigns and amplify throughout different social media platforms;
You will understand the changing dynamics of the digital ecosystem, iterating the plan and tactics accordingly to achieve the aligned strategy;
You will manage owned media operation team and external agencies in delivering quality content, program planning and execution;
You will manage the compilation and dissemination of regular (e.g. weekly, monthly, etc.) reports;
You will support campaign and Park initiatives according to business needs;
You will be responsible for the team budget planning and management;
You will synergy across Lines of Business teams to achieve best business objectives.

Desired Qualifications:

At least 8 years working experience, with at least 3 years in digital marketing, especially online social campaigns;
Passionate for internet and digital, being able to identify consumer pain points, and great at generating online consumer insights into campaign creative ideas;
Able to manage and promote the campaign as a product;
Proven experience in project management and team management skills with ability to prioritize workload among team members;
Superior interpersonal and communication skills and demonstrated ability to manage and collaborate with internal and external partners;
Smart, quick to reacting to social and online trends and develop into creative marketing ideas;
Strong integrity and ethics;
Excellent Chinese and English presentation skills and thorough use of PowerPoint;
Preferred Qualifications:
o Background preference: Marketing communications, Tourism, Digital Marketing;
o Solid business acumen, able to identify opportunities and integrate resources into marketing programs which are helpful for the achievement of business objectives;
o Highly self-motivated, proven experience in project management with ability to multitask and prioritize;
o Quick and responsive to social trends and hot topics, able to reflect and integrate with communication strategy;
o Well-rounded, entrepreneurial, passionate for building social impact;
o Passionate for Disney and believe in the power of dream.

立即申请

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

具体的福利基于职位有所不同，可能根据公司政策进行调整。上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。