
Business Development Manager, Direct To Consumer
职位概述:
This position requires to drive the Hong Kong Disneyland (HKDL) business development on Douyin platform, including Douyin channel strategy establishment, project management regarding livestreaming, content creation and paid media, budget planning & management, cross department communication, etc.
This position will be in charge of strategy and business development for Dou Yin collaboration as the growth driver for China DTC with in-depth understanding of the market trend, capability of managing Douyin partners and effective collaboration with stakeholders internally and externally.
This position will work with internal teams to build up working process and team capability in content production, live streaming and KOL management to support Dou Yin business growth including but not limited to helping China Business Development team to work with Marketing, Distribution Marketing, CPA, RMA and other LOBs, proceeding execution of Douyin channel business and support Mgr, Business development, eCom to contribute to overall China direct business.
One of the key responsibility is to champion the management of Dou Yin and DP operator to ensure strong rapport and long term partnership, which need to complete Douyin business planning, communication cadence, product planning, traffic consolidation and ensure all traffics can be effectively leveraged for driving sales.
He/ She is Responsible for formulation of project timeline, accurate forecasting and execution of key sales initiatives. This includes overseeing account acquisition, retention and expansion programs, within the corporate, social and association markets. Upkeep of product line, to ensure market relevance and generate demand from relevant Target audience and campaign cadence.
It is also necessary to manage DP and improve their overall project performance regarding: project timeline management, budget planning & controlling and Finance & legal terms/ procedure processing.
Key Responsibility:
- Development and implementation of Douyin channel strategy, forecasting and execution of key sales initiatives. Collaborate with the team through the annual plan for Douyin business development, including tickets and hotel room sales, as well as campaign-driven sales.
- Project management by coordinating Marketing, Distribution Marketing, CPA, RMA, and other LOBs, proceeding execution of Douyin channel business and ensure projects launched on time.
- Complete Douyin business planning, communication cadence, product planning, traffic consolidation and ensure all traffics can be effectively leveraged for driving sales.
- Direct and indirect reports in planning and execution of Douyin campaign projects. Establish sales target by stages to measure regular sales/ campaign performance.
- Champion the management of Douyin and DP operators to foster strong rapport and long-term partnership.
关于 Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort 为各个年龄段和不同背景的游客提供难以忘怀、充满独特性的 Disney 体验。Hong Kong Disneyland Resort 到处都有您喜爱的 Disney 故事和卡通人物,让游客尽情探索八大主题园区,体验屡获殊荣、独一无二的景点和娱乐项目。入住度假区内的豪华 Disney 酒店,让您的探险之旅更加完美。迪士尼的魅力不止于乐园本身;Hong Kong Disneyland Resort 作为本地社区的热心成员,深入关注社会福祉,通过社区服务计划施展神奇魔力,帮助困难家庭,激发儿童和家庭的创造力,并倡导保护环境和更健康的生活方式。
关于 The Walt Disney Company:
The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。
此职位隶属于 TWDC (China) Ltd.,即我们称为 Hong Kong Disneyland Resort 业务的一部分。
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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