Associate Manager, Consumer Activation (Social media & New channel development) 助理经理，消费者营销（社交媒体与新渠道拓展）

职位ID (Req ID) 3411591 地点上海, 中国内地商业 Shanghai Disney Resort 日期已发布 Mar. 26, 2026

立即申请

福利待遇

上海迪士尼度假区为演职人员提供丰厚的福利待遇。

服务奖金&年度浮动奖金
五险一金&补充商业保险
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
带薪年假和全薪病假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
免费乐园通行
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
员工折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.
福利健康体检
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"在这里，我们每天都在创造神奇！能够与团队一同投身新项目的开发，见证游客们雀跃欢呼、重拾童真的时刻，这正是最让我心动的地方！"

张晨怡，综合设施规划经理，设施运营服务

职位概述:

职位概述：作为助理经理，您将结合目标人群的需求，从0到1打造上海迪士尼度假区在小红书的全新账号，持续生产和传播对其有价值、有关联、能影响消费决策和行为的营销内容。同时，您也会负责开拓新兴数字化渠道与上海迪士尼度假区直营渠道的合作。您将跨团队、跨部门合作，并通过数据驱动的洞察来优化消费者营销内容。

主要职责：

1. 小红书账号全链路运营（70%）

主导新账号从定位、视觉到内容的搭建与迭代；
基于用户增长目标与生意目标，制定内容策略并生产全周期内容（视频、图文、直播），确保每篇内容兼具官方权威性、用户实用性，并符合品牌调性，并对最终曝光、互动、转化负责；
监控粉丝画像、互动数据、搜索曝光及转化效果，每周输出优化简报；
配合直播团队，执行在小红书平台的直播内容；协同媒体部门整合资源，放大内容传播效应；
建立内容审核SOP与舆情响应机制，并做出及时反馈；
通过该账号，嵌入服务转化点，配合客服团队，将潜在客户转化。

2. 新兴渠道合作拓展（30%）

主动挖掘并推进新兴渠道的合作，包括但不仅限于落地执行、效果复盘；
定期输出渠道趋势洞察报告；
管理以上营销活动的相关预算，确保投资回报率最大化，定期汇报营销活动的表现，并提出改进建议，紧跟行业趋势，不断创新营销方法。

我们希望您：

拥有三年以上社交媒体运营经验，精通小红书内容生态，熟悉搜索关键词布局、涨粉转化逻辑、聚光平台工具、直播玩法，有小红书账号从0到1成功案例者优先；
本科及以上学历，熟悉办公软件，中英文流利；
拥有强大的项目管理经验与出色的人际交往能力，与内外部合作伙伴建立成功的工作伙伴关系；
具有较强的学习能力和理解能力，认真、仔细负责，有出色的抗压能力；
自主驱动力强，具备创新思维和能力做事有始有终有态度，目标感强对结果有一定的自我要求；
具备优秀的书面和口头沟通能力，能准确、有创造性及有外交技巧地传递信息；
能够在快节奏和时间驱动的工作环境下，组织、安排并管理多个优先事务项。

Job Summary: As the Associate Manager, you will lead the end-to-end build of Shanghai Disney Resort’s new RED account, driving content that shapes consumer behavior. You will also expand emerging channel partnerships and work cross-functionally to optimize consumer marketing performance through data-driven insights.

Key Responsibilities:

1. End-to-End RED Account Management (70%)

Lead the setup and ongoing evolution of the new account, including positioning, visual identity, and content strategy.
Develop content strategies aligned with user growth and business objectives and produce full-funnel content across formats (video, posts, livestreams). Ensure each content reflects official authority, delivers practical value to users, aligns with brand equity, and drives exposure, engagement, and conversion.
Monitor follower profiles, engagement metrics, search exposure, and conversion performance, and deliver weekly optimization reports.
Partner with the livestream team to execute livestream content on RED; Collaborate with the media team to integrate resources and amplify content reach and impact.
Establish content review SOPs and a public sentiment monitoring and response mechanism, ensuring timely feedback and action.
Embed service and conversion touchpoints within the account and work with the customer service team to convert potential customers.

2. Emerging Channel Partnership Development (30%)

Proactively identify, evaluate, and advance partnerships with emerging digital platforms, including execution and post-campaign performance reviews.
Regularly produce channel trend and insights reports.
Manage budgets related to the above marketing initiatives to maximize ROI, provide regular performance updates, propose optimization recommendations, stay close to industry trends, and continuously innovate marketing approaches.

Requirements:

Minimum 3 years of social media operations experience, with deep expertise in the RED ecosystem, including search keyword strategy, follower growth and conversion logic; proven 0-to-1 RED account success is a plus;
Bachelor’s degree or above; proficient in office software; fluent in both Chinese and English.
Strong project management skills and excellent interpersonal abilities, with a proven track record of building effective working relationships with internal and external partners.
Fast learner with comprehension skills; detail-oriented, responsible, and able to perform well under pressure.
Highly self-motivated with an innovative mindset, strong ownership, a results-driven attitude, and a commitment to seeing things through.
Excellent written and verbal communication skills, able to convey information clearly, creatively, and with diplomacy.
Ability to organize, prioritize, and manage multiple workstreams effectively in a fast-paced, time-driven environment.

立即申请

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

具体的福利基于职位有所不同，可能根据公司政策进行调整。上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。