跳转到主内容
BE YOU. BE HERE. BE PART OF THE STORY. 敢梦敢想,让梦想启航

Assistant Marketing Manager

职位ID (Req ID) 10069093 地点 上海, 中国内地 商业 The Walt Disney Company (APAC) 日期已发布 Nov. 22, 2023
立即申请

职位概述:

Job Purpose

The Assistant Marketing Manager will support the Integrated Marketing Team in developing and implementing marketing and publicity plans to promote Disney’s franchises, brands, and studio’s theatrical releases.

The principal role of the Assistant Marketing Manager is to develop the right marketing materials for our franchises, brands and theatrical titles in China and coordinate/implement marketing campaigns. Design and implement publicity strategies that cultivate our relationships with media/KOL, engage our key target audience and boost brand awareness. The target is to continuously build the brand awareness and affinity of Disney franchises and brands in China and maximize the box office performance of each theatrical release.

This requires working closely with agencies and vendors, as well as Disney business units and other corporate functions, while constantly keeping abreast of the market landscape, trends, and development. 

Key Responsibilities

  • Implement long-term brand building strategies for Disney’s franchises and brands
  • Develop annual plans for franchises and brands and implement key marketing activations
  • Develop strategic marketing plans for theatrical releases and implement key marketing activations
  • Lead the development of brand assets and marketing materials (print and av) for our brands and titles.
  • Work with the US headquarter to conduct local creative researches to better understand the status of each franchise and brand
  • Maximize the presence of franchises, brands and theatrical tiles on various media channels:
    • Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media
    • Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows
    • Develop local celebrity strategy, maximize celebrity engagement throughout multiple channels and touch points
    • Cultivate and maintain relationships with media and influential professionals
  • Plan PR events:
  • Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities
  • Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event
  • Maintaining a consistently high level of production and performance quality
  • Budget controlling
  • Identify, conceptualize, plan and manage special event strategies and activities independently and effectively (special events include but are not limited to consumer events, mall events, industry summits and road shows).
  • Liaise with agencies/vendors/creative and production teams to develop detailed creative solutions and implement the event strategies and plans efficiently and effectively.
  • Establish and maintain excellent relationships with strategic partners internally (Consumer products, Shanghai Disney Resort, Disney Media Distribution, Government Affairs and National Geographic) and maximize synergy opportunities
  • Proactively seek collaboration opportunities with streaming platforms covering variety shows and reality shows by leveraging Disney’s unparalleled storytelling heritage
  • Collaborate with trade marketing and sales to strategize exhibitor relationships and implement themed in-theater activations, including but not limited to trade events, consumer screening events and loyalty programs
  • Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work.
  • Effectively manage franchise budget and theatrical release budget.
  • Prepare presentations to management team, Business Units, or other functional teams as required

Requirements

Education:

  • Bachelor’s degree in a leading university, local or foreign. Marketing/Advertising Management or Film Related degree a plus but not a must.

Experience:

  • Minimum 5 years work experience in marketing and publicity for leading multi-national company, 4A ad agency or entertainment related company
  • Demonstrate the ability to develop and implement marketing programs including TVC development, point-of-sale promotion, online activation as well as ability in media planning, research and execution.  A big edge will be given to candidate with strong digital marketing background.

Knowledge:

  • An organized, self-motivated manager with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project.  The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan.  He/she is expected to possess the following qualities:
    • Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans. 
    • Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms.
    • Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
    • Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment.
    • Professionalism and integrity, a team player who can perform well under pressure
    • Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it.

Core Skills:

  • Fluent spoken and written English and Mandarin
  • Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)

立即申请

关于 The Walt Disney Company (APAC):

70 多年来,The Walt Disney Company 一直为亚太地区的消费者提供娱乐节目,丰富人们的生活。今天的消费者可以通过多种方式在澳大利亚、新西兰、中国大陆、日本、韩国和东南亚等许多市场探索新的品牌体验。

关于 The Walt Disney Company:

The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.,即我们称为 The Walt Disney Company (APAC) 业务的一部分。

福利和津贴

员工是我们一切工作的核心,因此迪士尼提供具有竞争力的全面奖励计划,包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

  • 健康福利账户项目

    We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

  • 带薪休假

    Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.

  • 迪士尼乐园入园许可

    Complimentary theme park admission for full-time and part-time positions after two weeks of employment

  • 迪士尼中国医疗和意外保险福利方案

    Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.

  • 迪士尼体验和折扣

    Discounts are available at select hotels, dining, merchandise and recreation locations.

Walt Disney riding in a cart with a person wearing a Mickey Mouse costume, at a Disney park
"我们今天所处的时代是一个梦想成真的时代"

Walt Disney

招聘流程

  • 如何开启你的故事

    探索Disney Careers 和Life at Disney,华特迪士尼公司等待您发掘所有的绝佳机会。

  • 书写你的精彩故事

    我们拥有众多品牌和业务线供您探索。找到适合您的机会,提交申请,迈出下一步吧。

  • 下一篇章

    申请完成后,您将收到一封电子邮件,请创建您的账户,并确保经常查看您的候选人界面,以了解您的申请进度。

  • 公司管理层

    管理团队为公司的日常运营带来了丰富的经验、高瞻远瞩的思维以及对卓越、创造和创新的共同承诺。

  • 企业社会责任

    深入了解我们的承诺和努力,我们通过讲故事、打造体验、业务运营和慈善捐助来共同塑造一个更加美好的世界。

  • 多元、平等及包容

    在迪士尼,我们致力于创造一个更美好、充满希望和承诺的世界。在这个世界里,每个人都能感受到被看见、被倾听、被理解。

  • 可持续发展

    迪士尼致力于采取有意义且可评估的行动以保护人类和野生动物赖以生存的地球更加健康。

关注(迪士尼中国)官方微信公众号

关注微信公众号

扫描二维码或点击下方链接,关注我们的微信公众号。

关注微信公众号

Visit our Official WeChat Account

Scan the code or use the link below to join the Shanghai Disney Resort WeChat channel

Join

Opt-In for SHDR College Program Updates

Stay up to date with SHDR opportunities through WeChat!

Opt-In