经理，媒介 Manager, Media

职位介绍：
作为媒介经理，你将在消费者洞察力和业务需求的指导下，为上海迪士尼度假区的团队和跨业务团队领导和制定媒体战略，在上海迪士尼度假区的优先市场上最大限度地提高媒体投资的有效性和效率，以实现计划的访问量和收入目标。你将向传播策划部高级经理汇报，并在上海工作。

工作内容：

• 为上海迪士尼度假区规划并制定重点市场战略及年度整合媒体计划和媒体采购策略；
• 监测媒体项目的实施，对项目进行分析、总结并提交报告，确保宣传效果不断优化；
• 结合对市场标杆水准、竞争对手和历史绩效等方面的分析，不断提升付费媒体的投放效率；
• 为媒体资源配置提供策略性的建议和指导；
• 确立媒介管理部门的商业价值：寻找并影响组织内重要的相关合作部门,使其充分认识并接受媒介管理的机会和时效性；
• 确保关键绩效指标制定和实施的合理性，并在工作中进行相应部署：教育、试点、测量、分享；
• 负责部门的媒体团队的组建和管理；
• 参与媒体代理公司的评估和推荐，确保所选代理商符合公司的最佳战略选择；
• 和主管及相关部门合作，确保财务与媒体审计、合同管理及采购等相关工作符合公司规范；
• 组织媒介管理委员会，通过定期会议讨论，推动以大数据为基础的绩效优化和购买决策管理体系；
• 挖掘市场最佳实践案例，与其他市场相关部门分享。

我们希望您：

• 拥有相关专业学士学位，及至少十年相关工作经验；
• 具有丰富的广告代理公司及企业内部媒体部门从业经验；
• 优秀的媒介策划、购买及谈判经验；
• 通过媒体特征、消费和习惯来驱动跨媒体能力，以确定最佳战略；
• 具备敏锐的消费者洞察能力，对品牌营销和渠道推广有深刻的理解；
• 具备专业的媒体评估和管理能力，能够提供具有可执行性的媒介操作建议；
• 拥有广泛的中国媒体资源；
• 中英文听、说、读、写流利；
• 具备良好的表达能力。

Position Summary:
As a Manager, Media, you will lead and setup media strategy to teams and cross-business teams for Shanghai Disney Resort guided by consumer insights and business needs, maximize the effectiveness and efficiency of media investments across Shanghai Disney Resort priority markets to achieve planned visitation and revenue goals. You will report to Senior Manager, Communications Planning, and work in Shanghai.

Key Responsibilities:

• Develop priority market strategy, and lead holistic media planning and buying for Shanghai Disney Resort in China;
• Monitor effective benchmarks for measuring the impact of media programs and analyze, review, and report on effectiveness of campaigns in an effort to maximize results;
• Drive efficiency of paid media performance versus market benchmark, competitors and previous performance;
• Give strategic recommendations and guidelines on allocation of investment;
• Set the business case: identify, influence across the organization and convince on the opportunity and urgency;
• Define and implement the proper key performance indicators (KPIs), coordinate the appropriate deployment: educate, pilot, measure, share;
• Develop and nurture in-market media and digital teams;
• Participate in agency performance reviews and pitches and ensure full compliance and assessment of best strategic choice;
• Work with supervisors and relevant departments to ensure that financial and media audits, contract management and procurement and other related tasks are in line with company specifications; You will drive the management of data driven performance and decisions through regular media committee meetings in market;
• Develop and share best practices with other marketing functions.

Desired Qualifications:

• Bachelor’s degree with at least 10 years of directly related experience;
• Solid experience in both media agency and media department from client side;
• Strong Media planning, Media purchase and negotiations expertise;
• Cross media competence driven through media characteristics, consumption and habits to define best strategy;
• Clearly define the consumer journey and understand role brand and channel plays;
• Evaluate practices, media opportunities and provide top management with analysis and actionable inputs;
• Strong media network in China;
• Fluent in listening, speaking, reading and writing in English and Mandarin;
• Strong presentation skills.