公共关系高级专员Senior Specialist, PR Strategy, Campaigns & Partnership

职位概述

该职位隶属于上海迪士尼度假区公共事务部的对外传讯团队。主要职责包括协助制定与度假区品牌和业务目标一致的战略公关计划。此外，该职位还将负责制定和执行度假区季节性和特别活动的公关传播计划及媒体策略。

主要职责

• 与团队协作制定并执行基于品牌目标、业务重点和市场趋势的上海迪士尼度假区公关策略  
• 开展多渠道公关活动（包括季节性活动、产品发布、特别活动等），以提升品牌知名度和促进业务增长。
• 寻找并执行与媒体、品牌、意见领袖和组织的各类合作，扩大品牌影响力并创造互利机会。
• 监测活动绩效指标（如媒体覆盖、参与度、美誉度等），并提供可操作的见解以优化策略。
• 关注新兴公关趋势，并提出改进建议以提升活动效果。
• 资格要求
• 公共事务、新闻、传媒和其他相关专业本科学历。
• 5-8年以上国内跨国公司或公关公司媒体关系工作经验。
• 了解国内外媒体、社交网络和关键意见领袖的现状；敏锐的媒体关系构建者，具备一定的媒体关系。
• 表现出创造性思维和项目创新的能力，并具有预见相关问题的能力。
• 具备优秀的中英文书面写作、口语沟通能力。
• 注重细节，并在工作表现的各方面具备组织协调能力。
• 较强的项目管理能力。
• 灵活、应变，能够在快节奏的、不断变化的环境中成长。
• 积极，主动，具有自我能动性。
• 适应多元文化的工作环境。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Position Overview

This position is part of the External Communications team within the Public Affairs Department at Shanghai Disney Resort. The primary responsibility is to assist in developing a strategic public relations plan aligned with the resort’s brand and business objectives. Additionally, the role will be responsible for crafting and executing PR communication plans and media strategies for the resort’s seasonal and special campaigns.
Key Responsibilities

• Work with the team to develop and execute annual PR strategies aligned with Shanghai Disney Resort’s brand objectives, business priorities, and market trends.
• Work with the team to implement multi-channel PR campaigns (e.g., seasonal campaigns, product launches, special events) to drive brand awareness and business growth.
• Identify and cultivate partnerships with media, brands, influencers, and organizations to amplify brand reach and create mutually beneficial opportunities.
• Monitor campaign performance metrics (e.g., media reach, engagement, sentiment) and provide actionable insights to refine strategies.
• Stay informed on emerging PR trends and recommend adaptations to enhance campaign effectiveness.

Required Qualifications

• Bachelor’s degree or equivalent experience in Public Affairs, Journalism, Communications or other relevant areas.
• 5-8 years of media relations experience in Mainland China with multinational corporations or agencies.
• Good knowledge of the media, social and key opinion leader landscape; and Keen relationship builder with solid media relations in China
• Demonstrated creative thinking and the ability to take initiative with projects and anticipate issues of concern.
• Excellent oral/written communication and presentation skills, in both English and Mandarin Chinese.
• Disciplined organizational skills in all aspects of job performance with strong attention to detail.
• Strong project management skills.
• Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment.
• Proactive, self-starter.
• Demonstrated ability to work in multicultural environment.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.