Senior Manager, Consumer Insight 资深经理，消费者洞察
福利待遇
上海迪士尼度假区为演职人员提供丰厚的福利待遇。
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服务奖金&
年度浮动奖金 -
五险一金& 补充商业保险Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
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带薪年假和全薪病假Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
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Free Park EntryComplimentary theme park admission for full-time and part-time positions after two weeks of employment
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Disney DiscountsDiscounts are available at select hotels, dining, merchandise and recreation locations.
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福利健康体检We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
"在这里，我们每天都在创造神奇！能够与团队一同投身新项目的开发，见证游客们雀跃欢呼、重拾童真的时刻，这正是最让我心动的地方！"
张晨怡，综合设施规划经理，设施运营服务
职位概述:
Position Purpose
This role is responsible for driving business growth and strategic decision-making through deep consumer understanding, advanced analytical rigor, and influential insight leadership.
The successful candidate is expected to be a recognized expert in consumer insights and analytics while also building a high-performing, highly trusted, and highly influential insight organization.
Success in this role is measured not only by the quality of insights generated, but also by the ability to develop talent, build organizational trust, elevate team capability, and create sustainable business impact through others.
Responsibilities
1. Insight Leadership (30%)
Research Excellence: Serve as the functional leader for consumer insight and analytics.
Responsibilities include:
o Lead and oversee all phases of the insight process, including business problem definition, research design, field execution, analysis, interpretation, recommendation development, and business influence.
o Ensure research quality, rigor, validity, and business relevance across all projects.
o Challenge research methodologies, sampling approaches, questionnaire design, analytical frameworks, and interpretation of findings.
o Establish and continuously raise research standards across the team.
o Guide and coach team members on qualitative, quantitative, behavioral, observational, and emerging research methodologies.
o Drive innovation in research approaches, data sources, and analytical capabilities.
Insight Generation: Move beyond reporting findings to generating strategic business insight.
Responsibilities include:
o Translate complex data into actionable business recommendations.
o Identify underlying consumer tensions, unmet needs, growth opportunities, and strategic implications.
o Connect multiple data sources into a coherent business narrative.
o Distinguish insights from observations and ensure recommendations are commercially meaningful.
o Develop insight frameworks that influence business strategy and long-term planning.
Consumer & Guest Understanding: Act as the organization’s leading expert on consumers and guests.
Responsibilities include:
o Maintain deep understanding of guest behavior, motivations, decision journeys, and changing expectations.
o Champion consumer-centric thinking throughout the organization.
o Ensure business decisions are grounded in consumer understanding rather than assumptions.
o Identify future consumer trends and emerging opportunities.
2. Business Impact & Strategic Influence (20%)
Strategic Business Partnership: Serve as a trusted strategic advisor to senior leaders.
Responsibilities include:
o Influence business decisions through consumer evidence and strategic thinking.
o Shape business agendas rather than only responding to requests.
o Participate actively in critical business discussions and decision-making forums.
o Provide constructive challenge when consumer evidence contradicts existing assumptions.
o Ensure insights lead to action and measurable business outcomes.
o Executive Communication & Storytelling
o Translate complexity into clear business decisions.
o Responsibilities include:
o Simplify complex information into compelling executive narratives.
o Communicate key messages clearly, concisely, and persuasively.
o Present recommendations confidently to senior leadership.
o Tailor communication to different audiences while maintaining message integrity.
o Influence through logic, evidence, and storytelling rather than data volume alone.
3. Leadership & Team Development (30%)
Talent Development: Build a team that is stronger than any individual contributor.
Responsibilities include:
o Hire, develop, coach, inspire, and retain high-performing talent.
o Create clear development paths for team members.
o Provide meaningful stretch opportunities and leadership exposure.
o Develop future leaders and succession capability within the team.
o Build both technical excellence and business influence capability.
Team Capability & Empowerment: Scale impact through people.
Responsibilities include:
o Delegate meaningful ownership rather than only execution tasks.
o Create opportunities for team members to independently influence stakeholders and business decisions.
o Ensure team members gain visibility, credibility, and recognition across the organization.
o Build a team capable of operating effectively without dependency on a single individual.
o Foster accountability, ownership, and independent thinking.
Team Culture: Create an environment where people can perform at their best.
Responsibilities include:
o Build a culture of professionalism, respect, openness, learning, collaboration, and innovation.
o Foster psychological safety and encourage constructive challenge.
o Ensure team members feel heard, valued, respected, and supported.
o Promote fairness, consistency, and transparency in management practices.
o Build trust through integrity, accountability, and follow-through.
4. Enterprise Leadership & Organizational Impact (20%)
Cross-Functional Leadership: Act as an enterprise leader rather than a functional expert alone.
Responsibilities include:
o Build strong partnerships across business functions.
o Promote collaboration and reduce organizational silos.
o Encourage direct and productive relationships between team members and stakeholders.
o Resolve conflicts constructively and drive alignment across diverse stakeholders.
o Support overall company success beyond functional priorities.
Organizational Influence: Build trust and credibility for both the function and the team.
Responsibilities include:
o Increase visibility and recognition of team contributions.
o Ensure stakeholders understand and value the team’s capabilities.
o Build the reputation of CIMA as a trusted strategic partner.
o Strengthen confidence in both the leader and the broader team.
o Create sustainable organizational impact through team capability rather than personal expertise alone.
Requirements
Professional Experience
o 10+ years of consumer insights, market research, analytics, consulting, strategy, or related experience.
o Deep expertise across qualitative and quantitative methodologies.
o Demonstrated experience translating research into strategic business impact.
o Strong understanding of consumer behavior and decision-making.
o Experience managing large and complex research programs.
Technical Excellence
Candidates must demonstrate:
o Advanced research design expertise.
o Strong questionnaire development capability.
o Strong analytical thinking and hypothesis-driven problem solving.
o Ability to evaluate and challenge research methodologies.
o Strong storytelling and insight generation capability.
o Ability to connect multiple data sources into strategic recommendations.
o Ability to coach others on research excellence.
Preferred:
o Advanced analytics and statistical expertise.
o Experience with social listening, behavioral analytics, and emerging data sources.
o Experience with advanced analytical tools and modeling techniques.
o Deep understanding of vendor ecosystems and research innovation.
Leadership Experience
Candidates must demonstrate:
o Proven success leading and developing high-performing teams.
o Experience building strong team engagement and trust.
o Experience developing future leaders and succession capability.
o Experience creating an inclusive and psychologically safe work environment.
o Experience building cross-functional influence and stakeholder trust.
o Experience scaling impact through others rather than individual contribution alone.
Critical Success Factors
The successful candidate consistently demonstrates:
Functional Excellence
o Exceptional consumer insight capability.
o Strong business judgment.
o High analytical rigor.
o Strategic thinking.
Leadership Excellence
o Builds trust.
o Develops talent.
o Creates accountability.
o Builds team capability.
o Promotes fairness and transparency.
Organizational Excellence
o Creates influence across functions.
o Strengthens stakeholder partnerships.
o Enhances organizational trust in CIMA.
o Builds team visibility and credibility.
What Great Looks Like
o A successful Senior Manager is recognized as:
o One of the strongest consumer insight leaders in the organization.
o A trusted strategic advisor to senior business leaders.
o A developer of exceptional talent.
o A builder of high-performing teams.
o A leader who creates impact through others.
o A role model for collaboration, trust, professionalism.
关于 Shanghai Disney Resort:
上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。
关于 The Walt Disney Company:
The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。
具体的福利基于职位有所不同，可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。
公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。
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