Senior Manager, Revenue Management and Pricing 资深经理，收益管理与定价

资深经理，收益管理与定价

职位：资深经理，收益管理与定价

部门：收益管理与分析部

地点：上海浦东

汇报对象：执行总监，收益管理与定价

上海迪士尼度假区是中国大陆首座迪士尼度假区，在这里，亲朋好友可以共同逃离现实，进入一个全新的幻想、想象、创意与冒险世界。度假区内拥有上海迪士尼乐园——包含六大主题园区，以及两座主题酒店——上海迪士尼乐园酒店和玩具总动员酒店、迪士尼小镇（大型购物、餐饮、娱乐区）、百老汇风格剧院、星愿公园及其他户外休闲区域。上海迪士尼乐园是一座神奇王国风格的主题乐园，呈现经典的迪士尼故事与角色，同时融入地道的中式文化元素与主题，专为中国游客量身打造。

职位概述

上海迪士尼度假区收益管理与分析团队通过基于高级分析的商业解决方案，与其他团队协作共同推动度假区的收益与业务战略。我们不断壮大的专业团队涵盖预测与规划、收益管理、定价及项目管理等职能。

该职位负责人需与销售、市场营销、运营等部门同事合作，制定收益战略与战术，以实现收入与利润最大化。主要领域包括主题乐园、酒店、便捷支付服务（PFC）及其他专项分析。

主要职责

• 主导制定门票（包括客流量、付费收益率、电子优惠券及便捷支付）全渠道收益战略与战术，持续实现总收入与利润最大化，达成年度运营及长期预测目标
• 推动短期及中期收益增长举措、战略与计划的制定，包括促销活动
• 主导商业产品的端到端落地实施，确保流程顺畅并按时上线
• 负责酒店定价与收益优化，确保整体利润最优化
• 基于关键绩效指标，开发准确的绩效评估方法，定期评估业绩
• 通过不断质疑过去、改进工具与方法，识别当前状况
• 与合作伙伴紧密协作，特别是市场营销、销售及运营部门，确保产品开发高效有效
• 向高层领导汇报建议，以强有力的分析与洞察影响决策
• 提供日常指导、管理与领导力，确保演职人员的成长与发展
• 有效领导收益管理与分析项目，确保按时交付，并在确认预算内或低于预算完成
• 通过开发有效的流程、架构与工具，建立继任计划
• 与全球其他华特迪士尼乐园及度假区分享最佳实践

任职资格

• 工商管理硕士或其他硕士学位，至少5年商业相关领域工作经验，如定价、收益管理、预测、经济学、业务规划、统计学、商业智能或运营管理，并通过定价、促销和收益优化实现业务改善的实证经验
• 对中国休闲旅游及娱乐市场具备扎实的商业敏锐度与行业知识，拥有成长型思维
• 对主题乐园及娱乐行业充满热情
• 出色的定量与分析能力，具备丰富的复杂商业分析实操经验
• 表现出对细节和准确性的高度关注
• 具备解决问题与批判性思维能力
• 强烈的责任感，能够在极少监督下按时完成工作、处理多重优先事项并准确履行职责
• 能够在快节奏、繁忙且有一定压力的环境中工作
• 能够在跨国公司的复杂多元业务部门中，以项目团队导向的环境工作
• 具备自我驱动能力，能够应对模糊情况
• 具备强大的沟通与演示能力，包括书面与口头表达，能够向组织内其他部门（直至高层领导）简洁积极地传达关键信息
• 表现出合作、建立关系及影响他人的能力
• 具备领导、管理和发展专业人才的能力
• 天生的好奇心与学习欲望（包括新工具）
• 熟练掌握技术技能（如Microsoft Excel、Word、PowerPoint、Outlook），了解统计系统及软件，能够快速学习并应用新技能与技术
• 中英文听说读写流利

优先考虑条件

• 直接具备旅游及酒店行业经验，如酒店、航空公司、旅游景点业务及娱乐行业
• 熟练使用专业计算机软件（如Opera、Vision、IDeaS）

Senior Manager, Revenue Management and Pricing

Position                      :Senior Manager, Revenue Management and Pricing

Department               :Revenue Management & Analytics

Location                    : Pudong, Shanghai

Reports to (Title)         : Executive Director, Revenue Management & Pricing

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park, featuring six lands, as well as two themed hotels - Shanghai Disneyland Hotel and Toy Story Hotel, Disneytown, a large shopping, dining and entertainment district, a Broadway-style theatre, Wishing Star Park and other outdoor recreation areas. Shanghai Disneyland is a Magic Kingdom-style theme park featuring classic Disney storytelling and characters but with authentic cultural touches and themes tailored specifically for the people of China.

Position Overview

The Shanghai Disney Resort Revenue Management & Analytics team drives SHDR Revenue & Business strategies collaboratively with other teams by developing business solutions based on advanced analytics. Our growing group of professionals includes such functions as Forecasting and Planning, Revenue Management, Pricing and Project Management.

This leader is responsible for developing the revenue strategies and tactics in partnership with his/her counterparts in Sales, Marketing, Operations, and others in order to maximize revenues and profitability. The primary areas include theme park, hotels, Pay-for-Convenience (PFC) and other ad-hoc analysis.

Key Responsibilities

·       Lead the development of the revenue strategy and tactics for admission (including attendance, paid yield, e-coupons, and Pay for Convenience) across all channels to continuously maximize total revenue and profitability to achieve Annual Operating and Long Term Forecasts.

·       Drive development of revenue driving initiatives, strategies and plans, including promotions, in both short-term and mid-term time horizons

·       Lead the end-to-end commercial product implementation process, ensuring process smoothness and on time launches

·       Lead the pricing and yielding of the hotels to ensure optimal holistic profitability to the site

·       Develop accurate measurement methodologies to assess performance on a regular basis, based on key performance metrics

·       Identify current situations by always questioning the past and improving tools and methodologies

·       Collaborate closely with partners, especially Marketing & Sales departments as well as Operations to ensure efficient and effective products development

·       Present recommendations to Senior Leadership and influence the decisions with strong proven analysis and insights

·       Provide guidance, management and leadership on a daily basis. Ensure growth and development for the Cast Members

·       Effectively lead RM&A projects to ensure on time delivery, at or under the confirmed budget

·       Build succession plan by developing effective processes, structure and tools

·       Share best practices with other Walt Disney Parks and Resorts destinations worldwide

Required Qualifications

·       MBA or other Master's degree with minimum 5 years' work experience in business related field, such as pricing, revenue management, forecasting, economics, business planning, statistics, business intelligence, or operations management with proven improvements to the business through pricing, promotions and yeilding

·       Solid business acumen & industry knowledge in China leisure tourism and entertainment market with a growth mindset

·       Enthusiasm for the theme park and entertainment industries

·       Excellent quantitative and analytical skills with substantial hands-on experience in conducting sophisticated business analysis

·       Demonstrated strong attention to detail and accuracy

·       Problem-solving and critical thinking skills

·       Strong sense of responsibility and the ability to meet deadlines, handle multiple priorities and perform job responsibilities accurately with minimal supervision

·       Work in a fast-paced, busy, and somewhat stressful environment

·       Ability to work in a project team-oriented environment in a complex and diverse business unit of a multi-national company

·       Self-starter and ability to deal with ambiguity

·       Possess strong communication and presentation skills, both written and verbal, to communicate to other departments for the organization (up to Senior Leadership) to convey key elements in a concise and positive manner

·       Demonstrated partnering, relationship-building, influencing

·       Ability to lead, manage, and develop professional talent

·       Natural curiosity and desire to learn (including new tools)

·       Strong technical skills (e.g. Microsoft Excel, Word, PowerPoint, Outlook), with knowledge of statistical systems and software with the ability to quickly learn and apply new skills and techniques

·       Fluent in spoken and written Chinese and English

Desired Qualifications

·       Direct experience in tourism and hospitality industries such as hotels, airlines, tourist attraction businesses, and entertainment

·       Expert with dedicated computer software (e.g. Opera, Vision, IDeaS)

same as above