Senior Manager, Brand 资深经理，品牌
BENEFITS AND PERKS
Shanghai Disney Resort offers extensive benefits and perks to our cast members.
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SERVICE BONUS & ANNUAL VARIABLE BONUS -
Social Security, Housing Fund and Commercial InsuranceAffordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
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Annual leave and full-paid sick leaveVacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
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Free Park EntryComplimentary theme park admission for full-time and part-time positions after two weeks of employment
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Disney DiscountsDiscounts are available at select hotels, dining, merchandise and recreation locations.
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Health check-upWe offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
"Here, we create magic every day! Being able to work with the team on new projects and witnessing Guests jumping for joy and regaining their childlike innocence is what gets me the most!"
Laura, Integrated Facility Planning Manager, Facility and Operations Services
Job Summary:
职位介绍：
资深经理将基于市场洞察和数据分析，引领整合品牌策略及计划方向的制定，以实现消费者参与度最大化，增强品牌亲和力，并为上海迪士尼度假区开拓业务增长机会。该岗位也将引领未来发展项目的策略，以推动中长期的业务增长，实现上海迪士尼度假区的访客量目标及营收目标。该岗位需呈现优秀的战略思维，项目管理及内外沟通能力，并需要清晰的分析能力，和敏锐的商业头脑的以实现目标。此岗位将直接汇报给副总裁，市场，并在上海办公。
工作内容：
- 基于市场洞察、数据分析以及消费者与游客洞察和行为，引领整合品牌策略及计划方向的制定，制定品牌战略与计划；
- 分析并解读多元数据来源，为复杂的业务决策提供支持，并形成切实可行的建议；
- 与战略合作伙伴协作制定市场营销策略及市场计划，并引领跨团队推进活动执行，包括长期品牌建设、季节性活动及IP/品牌系列推广活动；
- 与关键利益相关方及合作伙伴建立并保持紧密合作关系，持续赋能品牌与业务的长期增长。
我们希望您：
- 10年以上相关经验；
- 全日制本科学历；
- 具备人际沟通能力和成熟度，可应对复杂情况；
- 优秀的对各种数据进行分析和解读的能力，以指导策略的制定和可行性；
- 优秀的领导力及影响跨团队合作伙伴的能力；
- 具备优秀的策略性思维及项目管理能力；
- 扎实的品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验；
- 优秀的中英文业务写作及演讲能力，以及口头及书面表达的能力。
Job Summary:
The Senior Manager will lead the direction of integrated branding strategies and plans based on market insight and data analysis, to maximize consumer engagement, strengthen brand affinity and propel the growth business opportunity for Shanghai Disney Resort. This role will also lead to develop strategies for future development projects aiming to mid to long-term drive business growth, in order to strengthen consumer affinity and achieve planned visitation as well as revenue goals for Shanghai Disney Resort. The job needs to have strong analytical capability and business savvy to deliver results. This position will report to VP, Marketing and will be based in Shanghai.
Key Responsibilities:
- Lead holistic planning and integration to develop branding strategies and plans, based on market insights and data analysis, consumer and guest insights and behavior.
- Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations.
- Work with strategic partners to develop a marketing strategy and go-to-market plan. Lead cross-teams on campaign execution, this will include long-term brand building, seasonal events, and franchise campaigns.
- Establish and maintain close relationship with key stakeholders and partners to empower the continuous brand and business growth.
Desired Qualifications:
- 10 years + of directly related experience;
- 4-year bachelor degree;
- Demonstrates strong interpersonal skills with maturity, and ability to handle complexity;
- Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
- Strong leadership skills and influencing power on important stakeholders at certain levels;
- Strong strategic thinking, planning, and project management;
- Solid brand management experience has led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
- Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.
About Shanghai Disney Resort:
Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.
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