总监，对内传讯，企业社会责任与社区关系Director, Internal Communications, Citizenship and Community Relations

职位介绍： 

该总监负责制定和实施上海迪士尼度假区整体的员工沟通以及企业社会责任与社区关系，以提升度假区品牌声誉、加强与员工及运营所在社区的互动 。该总监将制定战略方案，充分调动度假区资源以支持迪士尼企业社会责任的核心重点，同时负责管理上海迪士尼度假区亲善大使团队。该总监还将全面负责领导这些团队，这些团队是公共事务与传讯团队的重要组成部分。

该总监将向副总裁，公共事务与传讯汇报工作，并根据需要与迪士尼体验、华特迪士尼幻想工程上海以及当地合作伙伴和利益相关方保持密切协作。对内传讯团队的职责是通过线上线下渠道，以中英文双语形式提供富有吸引力的互动机会与创意内容，旨在向度假区演职人员传递信息、激发热情、提供教育并带来娱乐体验。团队将依托公司员工的数字APP及内部广播平台等核心传播渠道，充分运用视觉与创意资源。此外，团队还负责策划并支持线下员工沟通活动，包括年度专业演职人员的奇妙盛会。

该总监将指导对内传讯经理识别沟通平台、分发和沟通流程的持续改进机会，确保高质量的双语信息开发和创意设计。该总监将确保对内传讯团队与度假区其他业务线的关键内部业务伙伴（特别是人力资源和运营团队）建立强大的协同关系。

企业社会责任与社区关系团队的总体任务是依托度假区的品牌声誉和资源，创建和实施富有吸引力的社区、企业社会责任和慈善项目与活动，以满足关键社会需求，同时契合当地政策及迪士尼全球公民主题。这些举措主要聚焦于以仁爱、无障碍、环境保护和创意为主题的项目上。

该总监将指导企业社会责任与社区关系经理, 与本地和国际非政府组织（NGO）合作，开发战略项目，以扩大及最大化其社区影响力。这些项目包括员工志愿者参与的社区活动。

虽然总监将负责两个不同的团队，但她/他还应探索这些团队之间以及与其他公共事务和传讯团队之间的协同效应，以最大化各项项目和举措的影响力。

该总监还将负责管理度假区的亲善大使团队。度假区亲善大使在与演职人员及幻想工程师的互动中发挥着关键作用，将代表度假区参与外部社区活动，并在重要的内部及外部里程碑事件和活动中担任员工代表。

主要职责：

• 了解华特迪士尼公司整体企业社会责任目标和计划、本地社区需求以及相关的本地政府政策和计划，并利用这些知识确保战略一致性与合规性。
• 建立与中国非政府组织领导层的紧密合作网络。
• 协同迪士尼体验业务以及外部机构，确保对内传讯、企业社会责任与社区关系的最佳实践。
• 制定对内传讯、企业社会责任与社区关系部门的预算方案。
• 领导并培养一支由对内传讯、企业社会责任与社区关系组成的才华横溢的团队，执行日常工作以支持园区层面的战略目标。
• 与度假区各领导层保持良好的工作关系。
• 制定全面的对内传讯战略，并确保所有战略与迪士尼体验合作伙伴（包括运营、人力资源和其他相关业务线）实现协同整合。
• 确保传讯战略满足上海迪士尼度假区演职人员的需求，并适应人与组织沟通方式的动态变化。作为运营领导层的主题专家/顾问，协助制定传讯活动的战略。
• 了解术语、语法、图形和产品/名称的正确应用准则，确保所有沟通材料符合法律和劳动关系的指导方针。
• 确保中英文的口头及书面语言达到最高语言质量标准。
• 制定并管理企业社会责任与社区关系的战略、活动、流程及传讯渠道，内外兼顾地推进上海迪士尼度假区企业社会责任目标。

所需资质 ：

• 传播学、公共事务、企业社会责任、文科或同等学士学位。
• 10年以上企业对内传讯、企业对外传讯或企业社会责任，具备领导岗位经验者优先。
• 了解迪士尼，包括乐园运营、政策和程序。
• 深入了解中国的社会经济环境，特别是与环境问题和边缘化群体和社区相关的内容。
• 熟悉中国非政府组织社区，并了解公私合作伙伴关系的运作模式。在非政府组织(NGO）的直接工作经验将是一项优势，无论是受薪还是志愿性质的工作。
• 热衷于帮助弱势群体、投身志愿服务并推动社区积极变革。
• 具备制定传讯战略并领导团队实施沟通战略和计划的能力。
• 能够精确识别核心传播信息，并以中英文双语向大众及特定受众有效传递关键信息的能力。
• 具备出色地客户沟通与谈判能力。
• 具备卓越的领导才能与管理能力。
• 具备解决问题和冲突管理的能力。
• 具备流程优化/持续改进的能力。
• 具备项目管理技能。
• 能够在快节奏的环境中按时完成任务。
• 具备出色的演讲、写作和沟通技能，能够用中文和英文进行沟通。
• 具备在团队导向的多元文化环境中有效工作的能力。
• 具备识别和培养人才的能力。
• 在几乎或完全没有监管的情况下履行职责。
• 精通计算机操作技能，特别是Word、PowerPoint、Keynote等软件。
• 了解中国社交媒体平台。
• 恪守最高到的行为标准。

Purpose and Objective of the Position:

The Director, Internal Communications, Citizenship and Community Relations is responsible for developing and implementing Shanghai Disney Resort’s overall strategy for both Cast (employee) communications and Citizenship and Community Relations, to promote the resort’s brand reputation and engagement with employees and the community where the resort operates.  The Director will develop strategies to leverage the resort’s resources to support key Disney corporate citizenship priorities The Director will also manage the resort’s employee Ambassador team.

The Director will also have overall management responsibility for leading these teams, which are key parts of the Public Affairs and Communications team.  The Director will report to the Vice President of Public Affairs and Communications, and will work closely with counterparts at Disney Experiences, Walt Disney Imagineering Shanghai, and with local partners and stakeholders as needed.

The overall mandate of the Internal Communications team is to provide compelling online and offline engagement opportunities and creative content in both English and Chinese to inform, inspire, educate and entertain the resort’s Cast members.  The team will leverage visual and creative assets over key communication platforms such as the company’s digital employee APP and employee internal broadcast platforms.  The team is also responsible for identifying and supporting key offline employee communication engagements including the annual professional Cast employee town hall.

The Director will guide the Internal Communication Manager to identify opportunities for continuous improvement of communication platforms, distribution, and communications process, ensure high quality bilingual message development and creative designs.  The Director will ensure the Internal Communications team builds strong synergies and cooperative relations with key internal business partners from other resort business lines, particularly with the HR and Operations teams.

The overall mandate of the Citizenship, Community Relations team is to leverage the resort’s brand reputation and resources to create and deliver compelling community, citizenship and philanthropic programs and engagements which address key community needs aligned with local policies and Disney’s global citizenship themes.  These efforts are primarily focused on programs themed towards compassion, accessibility, the environment and creativity.

The Director will guide the Citizenship & Community Relations manager to develop strategic programs in partnership with local and international non-governmental organizations (NGO’s), which can amplify and maximize their community impact.  These include programs which leverage employee volunteers to engage in community activities.

While the Director will be responsible for two distinct teams, she/he should also explore synergies between these teams and with other Public Affairs and Communications teams to maximize the impacts of programs and initiatives.

The Director will also manage the resort’s employee Ambassadors.  The resort Ambassadors play a key role in engaging with fellow Cast and Imagineers, representing the resort in external community engagement and engaging as employee representatives in key internal and external milestone events and campaigns.

Responsibilities:

• Develop a strong understanding of The Walt Disney Company’s overall Enterprise Social Responsibilty objectives and iniatives, local community needs and relevant local government policies and iniatives and leverage this knowledge to ensure alignment and compliance.
• Develop a strong network with leadership in the NGO community in China.
• Partner across the Disney Experiences segment as well as with external organizations to ensure best practices of Internal Communications, Citizenship and Community Relations.
• Develop budgets for the Internal Communications, Citizenship and Community Relations departments.
• Lead and develop a team of talented individuals of Internal Communications, Citizenship and Community Relations, implementing day to day work to support site level strategic objectives.
• Maintain strong working relationships with leaders across the Resort.
• Develop a comprehensive Internal Communications strategies and ensure that all strategies are integrated with Disney Experiences partners, including Operations, Human Resources and other relevant lines of business. 
• Ensure the communications strategy meet the needs of Shanghai Disney Resort Cast Members, and remain relevant to the changing dynamics of how people and organizations communicate.  Act as a subject matter expert/consultant for Operations leadership by assisting in the strategy of communication campaigns. 
• Understand proper application and guidelines for the use of nomenclature, grammar, graphics and the  product/name to ensure all communication pieces reflect Legal and Labor Relations guidelines.
• Ensure the highest standard in language quality in Chinese and English spoken and written language communication.
• Develop and manage community relations and corporate citizenship strategies, campaigns, processes and vehicles that support the corporate citizenship objectives of Shanghai Disney Resort both internally and externally.

Required Qualifications:

• BA/BS Communications, Public Affairs, Corporate Social Responsbility, Liberal Arts or equivalent.
• 10+ years experience in Corporate Internal Communications, Corporate External Communications or Corporate Social Responsibility, preferably in a leadership capacity
• Knowledge of Disney, including Park operations, policies and procedures
• Deep knowledge of the socio-economic environment in China, especially related to enviromental issues and marginalized peoples and communities.
• Strong knowledge of the NGO community in China and familiarity with Public-Private Parternship engagement.  Direct employment experience in an NGO would be an asset, either on a paid or voluntary basis.
• Passion for helping persons in need, volunteerism, and creating positive change in the community.
• Proven ability to develop strategies and lead a team to implement communication strategies and plans
• Proven ability to identify and deliver key messages to general and targeted audiences, in both Chinese and English
• Proven strong client/negotiation skills
• Strong leadership skills and ability
• Proven problem solving and conflict management skills
• Proven process improvement/continuous improvement skills 
• Proven project management skills 
• Ability to meet fast-paced deadlines
• Strong presentation, writing and communication skills, in Chinese and English
• Proven ability to work effectively in a team-oriented, multicultural environment
• Proven ability to identify and develop a talented team
• Perform responsibilities with little or no supervision
• Strong Computer Skills, specifically Word, PowerPoint, Keynote, etc.
• Strong knowledge of Chinese social media platforms
• Commitment to the highest standards in ethical conduct.