Associate Manager, Consumer Activation (DTC E-commerce) 助理经理，消费者营销（DTC电商）

Job ID 3438945 Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Aug. 24, 2026

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BENEFITS AND PERKS

Shanghai Disney Resort offers extensive benefits and perks to our cast members.

SERVICE BONUS & ANNUAL VARIABLE BONUS
Social Security, Housing Fund and Commercial Insurance
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
Annual leave and full-paid sick leave
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
Free Park Entry
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
Disney Discounts
Discounts are available at select hotels, dining, merchandise and recreation locations.
Health Check-Up
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"Here, we create magic every day! Being able to work with the team on new projects and witnessing Guests jumping for joy and regaining their childlike innocence is what gets me the most!"

Laura, Integrated Facility Planning Manager, Facility and Operations Services

Job Summary:

职位概述：该职位是一个以商业增长为核心的职位，主要负责通过上海迪士尼度假区线上直营渠道——包括官方App、官方网站、微信小程序及其他DTC(Direct-to-Consumer)触点——加速业务增长。您需要制定月度/季度营销与增长计划，拆解生意目标并落地执行，对营销活动进行数据分析与优化，对核心商业指标负责。该职位要求您兼具商业敏锐度、数字营销专业能力和数据驱动思维，能够将业务目标转化为具体的渠道增长举措。

主要职责：

1. 直营渠道业务增长（80%）

基于生意目标，制定月度/季度营销策略与增长计划，拆解生意目标并落地执行；
基于首购人群，制定复购策略与营销计划，并落地执行；
统筹DTC全渠道数字触点与线下乐园、酒店、餐饮的融合体验。优化消费者从“线上浏览-购票/预订-游玩-购买”的全链路旅程，提升全渠道转化效率与用户满意度；

2. 数据分析、报告与业务洞察（20%）

建立核心指标监控体系（如 UV、CVR、ROI），定期输出经营复盘报告；
基于数据洞察与竞品分析，动态调整运营策略与推广预算，确保业务健康增长；

3. 管理以上营销活动的相关预算，确保投资回报率最大化，定期汇报营销活动的表现，并提出改进建议，紧跟行业趋势，不断创新营销方法。

我们希望您：

拥有三年以上DTC营销，电商营销或相关领域的工作经验，精通主流电商平台规则与流量机制，具备全渠道融合运营经验；
拥有大学本科或以上学历，熟悉办公软件，中英文流利；
能够利用关键洞察，始终以用户为中心做整体思考；
拥有强大的项目管理经验与出色的人际交往能力，与内外部合作伙伴建立成功的工作伙伴关系；
具有较强的学习能力和理解能力，认真、仔细负责，有出色的抗压能力；
自主驱动力强，具备创新思维和能力做事有始有终有态度，目标感强对结果有一定的自我要求；
具备优秀的书面和口头沟通能力，能准确、有创造性及有外交技巧地传递信息；
能够在快节奏和时间驱动的工作环境下，组织、安排并管理多个优先事务项。

Position Overview: This is a commercial growth-focused role responsible for accelerating business growth through Shanghai Disney Resort’s direct-to-consumer digital channels, including the official App, website, WeChat Mini Program, and other DTC touchpoints. You will develop monthly and quarterly marketing and growth plans, translate business goals into executable initiatives, analyze and optimize campaign performance, and take accountability for core commercial KPIs. The role requires strong commercial acumen, digital marketing expertise, and a data-driven mindset, with the ability to turn business objectives into specific channel growth actions.

Key Responsibilities:

1.DTC Channel Business Growth (80%)

Develop monthly and quarterly marketing strategies and growth plans based on business objectives; break down targets into actionable initiatives and drive execution.
Develop and execute repeater strategies and marketing plans for first-time visitors.
Lead the integration of DTC digital touchpoints with offline park, hotel, and food and beverage experiences. Optimize the end-to-end consumer journey—from online browsing and ticket purchase or reservation to the visit and on-site purchase—to improve omnichannel conversion and guest satisfaction.

2.Data Analytics, Reporting, and Business Insights (20%)

Establish a performance monitoring framework for core metrics, including UV, CVR, and ROI, and deliver regular business performance reviews.
Use data insights and competitive analysis to dynamically optimize operating strategies and promotional budgets, ensuring healthy and sustainable business growth.
Manage budgets for the above marketing activities to maximize return on investment. Report campaign performance regularly, recommend improvements, stay current with industry trends, and continuously innovate marketing approaches.

What We Are Looking For:

At least three years of experience in DTC marketing, e-commerce marketing, or a related field; strong knowledge of major e-commerce platform rules and traffic mechanisms; and experience in omnichannel operations.
Bachelor’s degree or above, proficiency in standard office software, and fluency in both Chinese and English.
Ability to leverage key insights and think holistically with the consumer at the center.
Strong project management experience and excellent interpersonal skills, with the ability to build effective working relationships with internal and external partners.
Strong learning agility and comprehension, with a conscientious, detail-oriented, and accountable approach and the ability to perform well under pressure.
Highly self-motivated, innovative, and results-oriented, with strong ownership and the determination to follow through.
Excellent written and verbal communication skills, with the ability to convey information accurately, creatively, and diplomatically.
Ability to organize, prioritize, and manage multiple workstreams in a fast-paced, deadline-driven environment.

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About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.