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Assistant Marketing Manager

Job ID 10069093 Location Shanghai, Mainland China Business The Walt Disney Company (APAC) Date posted Nov. 22, 2023
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Job Summary:

Job Purpose

The Assistant Marketing Manager will support the Integrated Marketing Team in developing and implementing marketing and publicity plans to promote Disney’s franchises, brands, and studio’s theatrical releases.

The principal role of the Assistant Marketing Manager is to develop the right marketing materials for our franchises, brands and theatrical titles in China and coordinate/implement marketing campaigns. Design and implement publicity strategies that cultivate our relationships with media/KOL, engage our key target audience and boost brand awareness. The target is to continuously build the brand awareness and affinity of Disney franchises and brands in China and maximize the box office performance of each theatrical release.

This requires working closely with agencies and vendors, as well as Disney business units and other corporate functions, while constantly keeping abreast of the market landscape, trends, and development. 

Key Responsibilities

  • Implement long-term brand building strategies for Disney’s franchises and brands
  • Develop annual plans for franchises and brands and implement key marketing activations
  • Develop strategic marketing plans for theatrical releases and implement key marketing activations
  • Lead the development of brand assets and marketing materials (print and av) for our brands and titles.
  • Work with the US headquarter to conduct local creative researches to better understand the status of each franchise and brand
  • Maximize the presence of franchises, brands and theatrical tiles on various media channels:
    • Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media
    • Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows
    • Develop local celebrity strategy, maximize celebrity engagement throughout multiple channels and touch points
    • Cultivate and maintain relationships with media and influential professionals
  • Plan PR events:
  • Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities
  • Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event
  • Maintaining a consistently high level of production and performance quality
  • Budget controlling
  • Identify, conceptualize, plan and manage special event strategies and activities independently and effectively (special events include but are not limited to consumer events, mall events, industry summits and road shows).
  • Liaise with agencies/vendors/creative and production teams to develop detailed creative solutions and implement the event strategies and plans efficiently and effectively.
  • Establish and maintain excellent relationships with strategic partners internally (Consumer products, Shanghai Disney Resort, Disney Media Distribution, Government Affairs and National Geographic) and maximize synergy opportunities
  • Proactively seek collaboration opportunities with streaming platforms covering variety shows and reality shows by leveraging Disney’s unparalleled storytelling heritage
  • Collaborate with trade marketing and sales to strategize exhibitor relationships and implement themed in-theater activations, including but not limited to trade events, consumer screening events and loyalty programs
  • Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work.
  • Effectively manage franchise budget and theatrical release budget.
  • Prepare presentations to management team, Business Units, or other functional teams as required

Requirements

Education:

  • Bachelor’s degree in a leading university, local or foreign. Marketing/Advertising Management or Film Related degree a plus but not a must.

Experience:

  • Minimum 5 years work experience in marketing and publicity for leading multi-national company, 4A ad agency or entertainment related company
  • Demonstrate the ability to develop and implement marketing programs including TVC development, point-of-sale promotion, online activation as well as ability in media planning, research and execution.  A big edge will be given to candidate with strong digital marketing background.

Knowledge:

  • An organized, self-motivated manager with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project.  The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan.  He/she is expected to possess the following qualities:
    • Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans. 
    • Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms.
    • Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
    • Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment.
    • Professionalism and integrity, a team player who can perform well under pressure
    • Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it.

Core Skills:

  • Fluent spoken and written English and Mandarin
  • Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call The Walt Disney Company (APAC).

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

  • WELLNESS SPENDING ACCOUNT

    We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

  • PAID TIME OFF AND LEAVES

    Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.

  • DISNEY PARK ADMISSIONS

    Complimentary theme park admission for full-time and part-time positions after two weeks of employment

  • DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN

    Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.

  • DISNEY EXPERIENCES & DISCOUNTS

    Discounts are available at select hotels, dining, merchandise and recreation locations.

Walt Disney riding in a cart with a person wearing a Mickey Mouse costume, at a Disney park
"The era we are living in today is a dream coming true."

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

  • Executive Leadership

    Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.

  • Social Responsibility

    Explore our commitments and our work to create a better world through our stories, experiences, operations and philanthropy.

  • Diversity, Equity & Inclusion

    At Disney, we are committed to creating a better world. A world of belonging where each person feels seen, heard and understood. A world filled with hope and promise.

  • Environmental Sustainability

    Disney is committed to taking meaningful and measurable action to support a healthier planet for people and wildlife.

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