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Assistant Manager, Marketing Strategy, APAC

Job ID 10124246 Location Shanghai, Mainland China Business Disney Experiences Date posted Jun. 19, 2025
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Job Summary:


We are looking for a highly driven and creative regional Assistant Marketing Manager to join our Disney Consumer Products APAC marketing team. This involves working collaboratively with multiple markets – Australia, Japan, Greater China, Korea and South Asia. Based in Shanghai, China and reporting to the APAC headquarters in Singapore, this role is pivotal in developing and supporting retail marketing campaigns across the region. The ideal candidate will be passionate about ideation, culturally sensitive, ability to creatively bring the Disney brands and characters stories to life and capable of managing upward while working collaboratively with global, regional and local teams. The role will be part of the team to pioneer uniquely branded Disney + Pixar + Marvel + Lucasfilm + multi-channel retail experiences, and marketing initiatives.

The objective of this role is to drive regional business growth by developing and supporting integrated marketing campaigns that align with the company goals and resonate with APAC audience. Through creative storytelling and localised initiatives, the Regional Assistant Marketing Manager will help elevate our brand presence and drive business growth across the region.

Areas of Responsibility
Key elements and required results of the role

The regional Assistant Marketing Manager will be supporting the development of retail marketing campaigns from concept, pitching and assets development. Projects will range from short term, quick turnaround tasks, to much larger projects which may take many months and have many revisions and may require marketing investment. Projects may cover pitch decks and marketing toolkits, including power point/key note presentations, product mock ups, experiential concepts, social content, marketing assets and thought starters. 

1.    Campaign Development & Strategic Support
-Support end-to-end marketing campaign development: from conceptualization, pitching, to creative asset production
-Collaborate closely with APAC Senior Manager to build strategic locally relevant marketing plans.
-Create and structure compelling pitch decks with strong visual storytelling and trend-based insights.
-Review global campaign assets and adapt them for APAC local markets.

2.    Campaign Execution & Project Coordination
-Write creative briefs for agencies and manage asset production across retail, digital, and event channels. 
-Oversee timelines, reviews, and approvals in coordination with APAC Creative, Legal, and Finance teams.
-Track regional asset delivery, manage marketing toolkits, and address market-specific requests and needs.
-Work with global teams to tailor assets and resolve delivery roadblocks.

3.    Stakeholder Management
-Act as a key point of contact between the global teams, regional and local marketing teams.
-Ensure alignment with APAC and global strategies while being the cultural bridge between markets.
-Able to confidently manage expectations and communications with both direct manager and senior executives.
-Maintain proactive communication across functions to ensure clarity, efficiency, and buy-in on all deliverables.

4.    Content & Copy Development
-Develop and write marketing materials including decks, campaign updates, experiential concepts, story or mood boards
-Collaborate with the APAC Creative team on concept visualizations and creative deliverables where needed.  
-Edit, localise and simplify global content or assets for clearer understanding across APAC 

5.    Post-Campaign Reporting
-Create post-campaign summary decks at the end of each campaign
-Produce quarterly marketing highlight videos for internal stakeholders


Qualifications
Number of years experience, Qualifications and People Management experience

-Bachelor’s degree in Marketing or related field.
-3–5 years of relevant marketing experience, ideally in agency, FMCG, retail, or e-commerce.
-Effectively bilingual in Chinese and English—strong communication skills essential for articulating ideas, mediating across cultures, and solving problems with nuance and diplomacy.
-Passion for ideation and creative thinking—loves generating marketing ideas and developing engaging storytelling concepts. 
-Experience working abroad or in an international company, with exposure to diverse cultures and regional collaboration
-Being comfortable with travelling within the region
-Up to date with current marketing trends in design, digital, consumer products, and brand experiences
-Strong proficiency in PowerPoint and Keynote—able to craft clear, well-designed presentations that support storytelling and strategy.
-Excellent organizational and project management skills, keen eye for detail, with the ability to multitask and manage tight timelines.
-Must be a self motivated individual with a strong initiative and the ability to work independently in a different country from the reporting manager.
-Confident communicator and presenter, capable of influencing up and across the organization, including senior executives.
-Collaborative, solution-oriented, and comfortable navigating ambiguity and shifting priorities.
-Familiarity with global marketing operations, agency processes, and APAC cultural nuances is a strong plus.
-Basic knowledge of Adobe Photoshop and Illustrator is a plus.


Skills Required
Highlighting the key technical, language and job related skills required

-Strong strategic and creative thinking
-Excellent written and verbal communication in English
-Proficient in PowerPoint/Keynote and visual storytelling
-Experience in marketing campaign development and execution
-Ability to work with multiple stakeholders across regions
-Skilled in project and timeline management
-Cultural sensitivity and ability to mediate across markets
-Passion for marketing ideation and keeping up with trends
-Detail-oriented, proactive, solution-driven with a ‘can do’ attitude
-Able to manage multiple projects
-Works well under pressure and to tight timelines
-A self-starter who can work autonomously
-Good understanding of the marketing concepts 
-Exceptional passion for the Disney brands and other brand-related activities is a plus
-Able to look beyond today’s to-do list and can envision long term campaign goals, anticipate future needs and proactively contribute to strategic marketing plans
 

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

  • WELLNESS SPENDING ACCOUNT

    We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

  • PAID TIME OFF AND LEAVES

    Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.

  • DISNEY PARK ADMISSIONS

    Complimentary theme park admission for full-time and part-time positions after two weeks of employment

  • DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN

    Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.

  • DISNEY EXPERIENCES & DISCOUNTS

    Discounts are available at select hotels, dining, merchandise and recreation locations.

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Walt Disney

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

  • Executive Leadership

    Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.

  • Social Responsibility

    Explore our commitments and our work to create a better world through our stories, experiences, operations and philanthropy.

  • Diversity, Equity & Inclusion

    At Disney, we are committed to creating a better world. A world of belonging where each person feels seen, heard and understood. A world filled with hope and promise.

  • Environmental Sustainability

    Disney is committed to taking meaningful and measurable action to support a healthier planet for people and wildlife.

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