整合平台总监 Integrated Platform Director

商业部欢迎你

在这里，你可以——用深刻而全面的策略思维，打造清晰的商业策略和商业发展计划；以敏锐的商业嗅觉和头脑，发掘和创造新的神奇体验，开拓新的商业增长机会；凭借强大的执行力，将上海迪士尼度假区的体验和产品带给更多的消费者。在商业数字化生态创新的过程中，能够拓展国际化的思维能力以及本土化的实战经验，给你的职业历程写下神奇一笔。

职位介绍：

整合平台总监是迪士尼公司内部的一位战略领导者，负责统筹关键数字平台及贸易渠道的销售与渠道营销策略，以支持上海迪士尼度假区的商业增长与品牌体验。这位资深专家将与世界级领导者及跨职能团队紧密合作，使迪士尼始终走在娱乐行业的前沿，同时助力讲故事的人们为全球数百万游客创造难忘的体验。

工作内容：

• 在这个管理岗位上，你将主导多个销售渠道的整合平台战略，确保商业目标、渠道营销计划及联盟合作项目与迪士尼的公司战略重点及上海迪士尼度假区的增长目标保持一致。这个岗位的重要性在于：它连接平台战略、渠道表现与合作伙伴营销活动，以实现收入、优化消费者品牌体验，并通过强大的战略、协作和分析能力，指导团队实现高绩效表现。
• 进行战略性思考，展望跨平台销售与营销的未来可能性，制定整合关键销售平台的突破性战略；为上海迪士尼度假区制定在关键平台上的长期及年度战略规划；
• 根据组织目标与资源可用性，管理并协调渠道运营、渠道营销活动及合作伙伴部署；
• 主导跨销售平台的渠道战略整合，确保销售与运营计划管理，包括跨多个相关团队的预算管理、SOP流程及KPI追踪；
• 与内部利益相关方及外部合作伙伴协作，设计并执行渠道营销计划、企业联盟合作伙伴活动及渠道部署，以最大化收入与曝光度；
• 构建并优化以数据驱动的消费者分析与平台表现框架，为渠道策略、促销策略及消费者品牌体验的持续改进提供依据；
• 与关键平台、企业联盟合作伙伴及第三方代理商建立并维护战略关系，通过谈判和管理复杂、多维度的合作项目，为迪士尼及其合作伙伴创造增量价值；
• 对团队中的管理者及专业人员提供持续的辅导与反馈，确保跨多个相关团队的清晰绩效期望、问责机制及对成绩的认可。

我们希望您：

必备条件：

• 在电商或数字分销环境中，拥有主导整合销售平台、渠道战略及渠道营销活动方面的成熟经验（10年以上）；
• 拥有管理大规模专业员工团队（包括管理者和个人贡献者）的实证管理经验（5年以上管理经验）；
• 具备强大的战略规划与优先级管理能力，能够将平台、渠道及联盟策略与公司及度假区层面目标对齐；
• 具备出色的协作与关系管理能力，能够与内部利益相关方、平台、企业联盟合作伙伴及代理商建立合作关系，交付整合性项目；
• 拥有销售与运营计划管理经验，包括多渠道活动的预算规划、SOP流程治理及KPI衡量；
• 拥有在多个渠道和市场设计并执行渠道营销计划及企业联盟合作伙伴活动的实证能力；
• 具备出色的项目及时间管理能力、分析型思维及对细节的关注，能够在快节奏的矩阵式环境中管理复杂的并行项目；
• 具备优秀的中英文沟通、引导及演讲能力，能够影响高层利益相关方及外部合作伙伴。

优先条件：

• 拥有主题公园、酒店、休闲或娱乐行业的业务经验；
• 拥有横跨中国大陆及国际市场的区域商业经验，与在线旅游平台（OTA）、电商平台及第三方分销合作伙伴有过合作；
• 商业、市场营销、电子商务或相关专业的本科及以上学历。

关于上海迪士尼度假区：

我们邀请你一起来创造神奇。

在上海迪士尼度假区，你将会与多元多样、才华横溢的演职人员伙伴通力协作，在创造快乐的过程中，唤醒内心最纯粹的快乐，收获工作自豪和满足感。愿与你一起，启迪梦想，探索你的奇妙职旅！

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Welcome to the Commercial Team

In our team, you can: Craft clear business strategies and development plans through comprehensive strategic thinking. Discover and create new magical experiences and explore fresh business growth opportunities with keen business acumen and creativity. Bring the magical experiences and products of Shanghai Disney Resort to a wider consumer base with strong implementation skills. Through business digital ecological innovation, you can enhance your international perspective and gain localized practical experience, adding a magical touch to your career journey.

Job Summary:

The Integrated Platform Director is a strategic leader within Disney Corporate, responsible for orchestrating sales and channel marketing strategies across key digital and trade platforms to support Shanghai Disney Resort’s commercial growth and brand experience. This knowledgeable specialist will partner with world-class leaders and cross-functional teams to keep Disney at the leading edge of entertainment while enabling storytellers to create memorable experiences for millions of guests.

What You’ll Do:

In this management role, you will lead integrated platform strategy across multiple sales channels, ensuring that commercial objectives, trade marketing initiatives, and alliance programs are aligned with Disney’s corporate priorities and Shanghai Disney Resort’s growth ambitions. This role matters because it connects platform strategy, channel performance, and partner campaigns to deliver revenue, optimize consumer brand experience, and mentor teams to perform at a high level using strong strategic, collaborative, and analytical skills.

• Think strategically to envision future possibilities for cross-platform sales and marketing, creating breakthrough strategies that integrate key sales platforms. Developing long-term and annual strategic planning for Shanghai Disney Resort on key platforms;
• Manage and align channel operations, trade marketing campaigns, and partner deployments with organizational goals and resource availability.
• Lead cross-sales platforms channel strategy integration, ensuring sales and operation plan management, including budget ownership, SOP processes, and KPI tracking across multiple related teams.
• Collaborate with internal stakeholders and external partners to design and execute trade marketing campaign plans, corporate alliance partner campaigns, and channel deployment that maximize revenue and exposure.
• Build and optimize a data-driven consumer analysis and platform performance framework to inform channel strategies, promotional tactics, and continuous improvement of consumer brand experience.
• Develop and maintain strategic relationships with key platforms, corporate alliance partners, and third-party agencies, negotiating and managing complex, multi-dimensional programs that drive incremental value to Disney and its partners.
• Provide continuous coaching and feedback to team people managers and professional staff, ensuring clear performance expectations, accountability, and recognition of achievements across multiple related teams.

What To Bring:

Required Qualifications:

• Proven experience leading integrated sales platforms, channel strategy, and trade marketing initiatives across e-commerce or digital distribution environments (10+ years).
• Demonstrated management experience overseeing larger teams of professional employees, including leaders and individual contributors (5+ years in management roles).
• Strong strategic planning and prioritization skills, with the ability to align platform, channel, and alliance strategies to corporate and resort-level objectives.
• Expert collaboration and relationship management capabilities, building partnerships with internal stakeholders, platforms, corporate alliance partners, and agencies to deliver integrated programs.
• Experience in sales & operation plan management, including budget planning, SOP process governance, and KPI measurement for multi-channel campaigns.
• Proven ability to design and execute trade marketing campaign plans and corporate alliance partner campaigns across multiple channels and markets.
• Excellent project and time management skills, analytical mindset, and attention to detail, with the ability to manage complex, concurrent initiatives in a fast-paced, matrixed environment.
• Outstanding communication, facilitation, and presentation skills in Chinese and English, with the ability to influence senior stakeholders and external partners.

Preferred Qualifications:

• Theme park, hospitality, leisure, or entertainment businesses experience
• Regional commercial experience across Mainland China and international markets, working with online travel agencies, eCommerce platforms, and third-party distribution partners
• Bachelor’s Degree or above in Business, Marketing, e-Commerce or a related discipline

About Shanghai Disney Resort:

Join us in creating magic together.

At Shanghai Disney Resort, you will have the opportunity to collaborate with a diverse and talented group of cast members. We take pride in creating joy and satisfaction in our work, and we cannot wait to explore this incredible career journey with you.

Inspire the magic. Discover your journey of wonder.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.