VP, Product Design & Development, DCP, APAC

Job ID 10124369 Location Shanghai, Mainland China Business Disney Experiences Date posted Jun. 19, 2025

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Job Summary:

As Vice President of Product Design & Development (PDD) for APAC, you will lead the strategic vision, design direction, and execution of product across all categories—softlines, hardlines, and consumables—for both licensed and Disney-manufactured products. This role is pivotal in shaping consumer product experiences across Disney’s iconic brands including Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios, while supporting the commercial goals of our licensing business and Disney Stores.

The role will oversee product design and development teams across APAC markets which include- Greater China, Korea, Japan, Australia, New Zealand, South East Asia, and India.

Role reports to Senior Vice President, Global Product Design and Development, with a dotted reporting line to the Senior Vice President, Brand Commercialization, APAC. This role will be based in Shanghai, China.

Key Responsibilities

Strategic Leadership & Brand Stewardship

Define and drive the regional product design and development strategy aligned with global brand priorities and commercial objectives.
Champion innovation, quality, and originality across all product categories, ensuring alignment with brand values and consumer expectations with licensee partners and The Disney Stores.
Serve as a key guardian of Disney IP, ensuring all products reflect the integrity and storytelling of our franchises.

Product Design & Execution

Oversee the end-to-end design process from concept to market across softlines, hardlines, and consumables.
Deliver consumer-centric, trend-forward product lines that drive revenue, market share, and brand equity.
Ensure all products meet or exceed global quality standards and deliver exceptional value.
Partner with global and regional commercial, brand, marketing, merchandising, sourcing, and creative teams to bring compelling product stories to life.

Cross-Functional & Market Collaboration

Collaborate with global and regional leadership to translate briefs into regionally relevant, high-performing product lines for licensed and Disney Store merchandise.
Leverage consumer insights and market trends to inform design decisions and innovation pipelines.

Team Leadership & Culture

Lead and inspire a high-performing, diverse team of designers and developers across multiple markets.
Foster a culture of creativity, accountability, and collaboration across functions and geographies.
Build talent pipelines and mentor future leaders in product design and development.
Drive trend forecasting and cultural insight integration into the design process to inform new product directions and inspire breakthrough innovation.

Qualifications

15+ years of progressive experience in product creation roles, with a strong portfolio across categories.
Proven success in leading large, diverse, and geographically dispersed teams.
Deep understanding of brand/IP management, especially within entertainment or consumer products. Softlines expertise is a must.
Demonstrated ability to balance creative excellence with commercial acumen.
Experience working with global retailers, licensees, and internal stakeholders to deliver high-impact product lines.
Strong communication, storytelling, and influencing skills across all levels of the organization.
Ability to thrive in a fast-paced, matrixed environment and navigate complexity with agility.
Willingness to travel regionally and globally as needed.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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The Next Chapter

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