Sr. Manager, Retail, China

Job ID 10125629 Location Shanghai, Mainland China Business Disney Experiences Date posted Jul. 03, 2025

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Job Summary:

Development of assigned retail channel strategies and retailer growth plan

Leads the development of offline retail channel strategies and priority through an in-depth understanding of the key account needs, and drive execution of franchise/category strategies in retail environments
Achieve business goals & objectives, with maximizing the long-term health of the key retailers and maintaining differentiation and uniqueness
Develop retailer roadmaps with category team, and align licensee product line/exclusivity
Formulate retailer growth plan and incremental programs

Account for channel/retailer financial achievement and resources management

Lead channel/retailer financial goals setting, resources allocation and drive execution
Fully accountable for assigned retailer financial goals and delivery of the account strategy
Responsible for retail investment budgeting, decision-making, tracking and reconciliation in partnership w/ Marketing & Category team and Finance

Develop retailer relationship, identify business opportunity

Develops best-in-class relationships with retailer (buyers, planners, and other functions across multiple departments) and key licensees in order to partner to drive Disney business and achieve financial growth targets across the portfolio
Where appropriate, create joint business plans with retailers to track success
Identify category and brand gaps at assigned retailers and partner with Category and Marketing team to assess opportunity and establish business plan
Create scalable and innovative marketing programs and trade calendar, based on category AOP and marketing plan combined with account strategies and retail moments
Partner with Creative for (or request bespoke) assets in order to secure promotional activity, retailer assets (digital & physical), and licensee participation/placement

Retail programs pitch, execution and support licensee sell-in

Secure & execute programs to achieve AOP and deliver on account plans/strategies
Pitch retailers with tentpole, evergreen and own-able program as well as multi-year strategic plan presentations to improve our sell in position
Maximize sale thru to allow for incremental and sustained sell in
Drive process / timing & action across internal teams & with licensees against programs
Work with retailer, licensee, category and creative teams, to secure brand excellence in retailer space both in store and on digital
Program and initiative recaps and learning/finding sharing

Team management and internal collaboration & communication

Lead weekly retail team meetings and information sharing/dissemination
Performs weekly analysis of retailer business, assess opportunities and risks, and pivots to provide recommendations/gap analysis to drive future opportunities
Support and motivate both the individual’s development alongside driving overall channel team effectiveness and progressive ways of working
Maintains up to date knowledge of retail industry trends, competitors, business opportunities and threats. Makes actionable recommendations to Sr. management
Effectively communicate retailer/channel needs, program execution learnings to inform internal strategic decision-making regarding product, trends, creative
Cultivate and leverage productive relationships and collaboration across departments internally and externally to drive commercial opportunities

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

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The Next Chapter

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