Manager, Publicity, Integrated Marketing

Job ID 10126832 Location Shanghai, Mainland China Business The Walt Disney Company (APAC) Date posted Aug. 20, 2025

Apply Now

Job Summary:

Job Purpose

The Publicity and Event Manager will support the Studio team in developing and implementing publicity and event plans to promote franchise campaign and Studio’s theatrical releases, including Disney live-action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century and Searchlight.

The principal role of the Publicity and Event Manager is to support Senior marketing manager to design and implement publicity strategies that cultivate our relationships with media/KOL, engage our key target audience and boost brand awareness.

This requires creative mind to drive PR initiatives, leading agencies and vendors, as well as working closely with Disney Business Units and other corporate functions, while constantly keeping abreast of the market landscape, trends, and development.

Key Responsibilities

Support overall publicity and event plan
- Goals, strategy, tactics and budget
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Monitor, analyze and communicate PR results

Maximize film / brand presence on various media channels:
- Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media.
- Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows.
- Cultivate and maintain relationships with media and influential professionals

Collaborate with local celebrities
- Identify and secure partnership with relevant celebrities
- Develop collaborative content and activations
- Leverage social media influence
- Monitor performance and track metrics
Plan PR events:
- Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities.
- Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event.
- Maintaining a consistently high level of production and performance quality.
- Budget controlling.
- Onsite execution and delivery of projects, production, installation, management of onsite teams, supervision and briefing.
- Supervise all post-event evaluations.
- Contact / Production & Installation / Execution & follow up.
- Evaluate ROI and refine approaches based on results

Working Relationships

Internal
- Corp Communications and other corporate functions (China Gov’t Affairs, CBM – Greater China, Corporate Alliance)
- All Business Units (DCP, TV, Digital, SHDR, Store, DE)
- Burbank based Publicity Team
- Regional Office Publicity Team

External:
- Agencies: PR agency, event agency
- Co-production partners
- Vendors: online materials, graphic designer, production houses

Requirements

Education:

Bachelor’s degree in a leading university, local or foreign…Public Relations or Film Related degree a plus but not a must.

Experience:

Minimum 7-9 years work experience in Publicity for leading multi-national company, 4A ad agency or entertainment related company

Knowledge:

A creative minded, organized, self-motivated person with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project. The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan. He/she is expected to possess the following qualities:
- Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans.
- Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms.
- Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment.
- Professionalism and integrity, a team player who can perform well under pressure
- Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it.

Core Skills:

Fluent spoken and written English and Mandarin;
Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)

Apply Now

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call The Walt Disney Company (APAC).

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.