Business Manager, Key Accounts

Job ID 10137175 Location Shanghai, Mainland China Business Disney Experiences Date posted May 19, 2026

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Job Summary:

Job Description

Overview

We are seeking a commercially driven licensing professional with strong experience in the fashion industry, who deeply understands the needs, trends, and pain points of fashion brands.

This role will focus on building strategic partnerships with licensees and key fashion clients, leveraging Disney’s IP and licensing solutions to drive mutual business success and long-term value creation.

Principal Responsibilities

Strategic & Client Partnership Management

Build and manage strong, long-term relationships with fashion brands and licensees
Act as a trusted partner by understanding clients’ business needs, challenges, and growth opportunities
Utilize Disney’s IP and licensing capabilities to deliver tailored solutions that enhance partners’ commercial success
Drive strategic partnerships that go beyond transactional licensing to long-term collaboration

Category & Business Management

Implement regional category strategies and develop localized market plans aligned with business priorities
Own and deliver annual revenue targets and category growth objectives
Identify opportunities across products, franchises, channels, and pricing strategies to expand market share
Proactively identify and onboard new licensees with strong strategic fit

Market & Industry Insights

Leverage deep understanding of the fashion industry ecosystem to anticipate trends and shifts
Provide insights on consumer behavior, brand positioning, and competitive landscape
Translate industry knowledge into actionable licensing and partnership strategies

Retail & Commercial Execution

Collaborate with key retail partners to optimize product assortment, positioning, and in-store presence
Drive opportunities with buyers and retailers through tailored programs and partnerships
Ensure strong execution at retail through effective merchandising and storytelling

Product & Creative Collaboration

Partner with product development teams and licensees to ensure strong product-market fit
Guide product strategy using both market trends and Disney franchise strengths
Maintain high standards of product quality and brand integrity

Financial & Operational Management

Own category budgeting, forecasting, and revenue performance
Monitor licensee performance and drive accountability against targets
Ensure compliance with Disney standards, contracts, and policies

Cross-functional Collaboration

Work closely with Marketing, Retail, and Sales teams to develop integrated campaigns
Support initiatives that strengthen brand presence and consumer engagement
Contribute to regional planning and share local market insights

What We’re Looking For

Strong experience in the fashion industry (brand, retail, or related sectors)
Deep understanding of fashion brands’ business models, challenges, and consumer insights
Proven ability to build and manage client relationships at scale
Strong commercial acumen with experience in partnership development or licensing/business development
Ability to translate insights into strategic, actionable business plans
Collaborative mindset with strong communication and stakeholder management skills

Key Success Factors

Ability to combine industry insight + Disney IP strength to create differentiated value
Building trust-based, long-term partnerships with licensees and clients
Delivering sustainable revenue growth while enhancing brand equity

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

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The Next Chapter

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