高级专员，消费者营销 (CDP消费者运营) Senior Specialist, Consumer Activation (CDP Activation)

稍后申请 Job ID 10084789 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2024/08/13

职位介绍

作为上海迪士尼度假区的消费者营销专员，您将是执行和优化我们基于数据的消费者营销战略的关键推动者，营销活动覆盖所有消费者接触点。您将在促进用户增长和生意增长方面扮演重要角色。同时，你也将代表消费者运营部门，参与到不同部门的消费者体验相关项目开发及讨论，并提供专业洞察及建议。通过密切的沟通合作，共同贡献消费者运营团队指标的增长。

主要职责：

负责基于CDP数据驱动的消费者日常运营，为品牌建设和业务目标的跨渠道激活计划做出贡献；
与内部创意和技术团队合作，计划和执行目标明确的营销活动，并与跨领域合作伙伴和代理合作，不断优化和健全消费者运营模型；
管理和维护每月持续进行的CDP消费者运营日历和基于商业目标的其他运营活动；
追踪和分析数据，并通过快速测试和学习案例优化激活，确保数据洞察推动持续改进。

期望资格：

拥有三年以上相关经历；
拥有大学本科或以上学历；
拥有品牌人群运营策略及消费者数据运营经历优先；
能够利用关键洞察，始终以用户为中心做整体思考；
拥有强大的项目管理经验；
富有创新精神，乐观，充满激情。
出色的人际交往能力，与内外部合作伙伴建立成功的工作伙伴关系。

Job Summary:

As a Specialist in Consumer Activation at Shanghai Disney Resort, you will be a crucial driver in executing and enhancing our data-driven consumer activation strategy along all consumer touch points. Your role is pivotal in overseeing user growth and revenue generation. Collaboration with cross-functional teams is essential for seamless execution, and successful engagement with internal and external stakeholders is paramount for optimizing media investment and achieving marketing objectives.

Key Responsibilities:

Lead CDP-powered, data-driven consumer activation regular operation, contributing to cross-channel activation plans for brand building and business goals.
Collaborate with internal creative and technology teams to develop practical marketing activities and work with cross-discipline partners and agencies to establish a robust data-driven activation model.
Manage and maintain monthly ongoing CDP activation calendar and ad-hoc activations
Track and analyze activation data and optimize the activations through fast test-and-learn cases, ensuring data insights drive continuous improvement.

Desired Qualifications:

3+ years of relevant experience in consumer activation, strongly emphasizing data-driven strategies, preferably within the entertainment or hospitality industry.
College degree or above.
Proven ability to think holistically in a consumer-centric manner, leveraging key insights for strategic planning.
Strong project management experience, emphasizing utilizing data for decision-making.
Innovative mindset with a passion for winning.
Excellent interpersonal skills to foster successful partnerships with internal and external stakeholders.

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.，即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai Intl Theme Park Company, Ltd.，which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同，可能根据公司政策进行调整。上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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