Assoc Mgr-Commercial Planning&Analytics

助理经理，商业计划分析师

业务部门：消费者洞察、度量及分析

工作地点-国家/地区：上海，中国

部门介绍：

消费者洞察、度量及分析团队，通过对数据进行分析与洞察，助力上海迪士尼度假区的战略发展与决策。作为体量最大的客群洞察组织之一，团队由专家，分析师和研究人员组成，致力于定性研究、定量研究和大数据分析。这里各种各样激动人心的项目，无论是上海迪士尼度假区概念和产品开发，营销/销售/数字战略和内容开发，或是主题乐园/酒店/迪士尼小镇的客户体验优化，抑或是对海量在线与离线数据进行数据挖掘/探索/可视化处理，对于擅长数据分析和洞察的你来说，意味着更广阔的机遇。团队工作氛围热情开放，充满迪士尼独有的活力。在这里，你会与有激情、有才情的团队一同工作。

工作内容：

• 通过数据收集、管理、分析、汇报以支持和推进市场分析在市场和销售活动中的实践；
• 收集并整合渠道数据（营销、销售等），并为渠道规划、设计和分配销售指标提供分析支持，并定期复盘分析生意表现，为经营策略优化提出建议；
• 与各渠道/部门建立良好关系；定期汇总、分析、汇报主要指标并从中探查和设计市场和销售规划的策略与流程；
• 收集市场相关的内部和外部数据并进行市场、渠道以及客户相关的数据分析，从而为公司市场和销售业务提供可行且清晰的建议；
• 利用可视化工具和技术建立搭建KPI，快速数据报表和系统展示数据洞察，并转化为商业建议和有创新的解决方案，从而及时的影响市场销售活动策略和优化；
• 根据需求执行深度分析以及其他相关职责，如与合作伙伴进行联合市场活动的效果分析。

我们希望您：

• 拥有定量领域的本科学历–例如数学，工程学，经济学，统计学，计算机科，市场营销学等；
• 具备4年以上数据分析领域的工作经验；
• 从事过销售计划、商业和销售分析等相关工作；
• 能够熟练使用微软办公软件Microsoft Office；
• 能够熟练使用数据可视化工具（Tableau, Power BI等）和数据库语言（SQL等）；
• 能够有效管理时间，能在快节奏，复杂的业务环境中管理不同优先级的任务；
• 具备积极的工作态度并能推进工作进程；
• 具备优秀的书面和口头表达技能；
• 中英文流利；
• 具有主动解决问题和批判性思考的能力；
• 拥有以下资历更佳：

• 分析/定量领域的研究生学位或等效工作经验；
• 电商领域的经验；
• 旅游行业、快消行业相关工作经验。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会，欢迎残障人士申请职位。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

ASSOC Mgr - Commercial Planning & Analytics

Line of Business: Consumer Insight, Measurement & Analytics (CIMA)

Location: Shanghai, China

Department Overview:

Consumer Insight, Measurement & Analytics is an analytics & insight department within Shanghai Disney Resort that informs strategy development and decision-making through data, analytics, and insight. It is one of the biggest client-facing insight departments, with numerous specialists, analysts, and researchers of different levels working on Qualitative research, Quantitative research, and Big Data Analytics. It offers a wide variety of exciting assignments and projects from upstream resort concept and product development, to marketing/sales/digital strategy and content development, to guest experience optimization for the theme park/hotels/Disneytown, to data mining/exploration/visualization of its vast amount of online and offline data. The possibilities are infinite and this is certainly a well sought-after career for many who are interested in data analytics & insights. The working environment is vibrant, open, dynamic, and full of fun. We work and interact with talented and passionate people every day.

Key Responsibilities:

• Support & evolve sales/marketing analytics practices in executing data collection, management, analytics, implementation, and reporting across sales initiatives;
• Collect & consolidate sales data to provide insights & establish methodology on sales target allocation of each channel and build regular review process to optimize operation;
• Build close relationships with different LOBs and design sales planning strategy & process via data collection, analysis, reporting & consolidation.
• Partner with internal stakeholders and leverage data within commercial and CIMA to help build out business intelligence, identify new opportunities, and enable decision-making;
• Leverage data visualization tools & techniques to develop KPIs, dashboards, and systems to deliver insights that drive business recommendations, innovate creative business solutions and enable sales optimization;
• Conduct deep-dive analyses and other related ad-hoc requests as assigned or required, e.g. partner co-op performance analysis;

Desired Qualifications:

• Bachelor’s degree in an analytical/quantitative field
• 4+ years of relevant work experience in an analytical field;
• Working experience in sales planning, business analytics or sales analytics;
• Proficient with Microsoft Office Suite;
• Proficient with BI tools (Tableau, Power BI, etc.) and SQL;
• Ability to manage time effectively, and manage multiple priorities in a fast-paced, complex business environment;
• A can-do attitude and determination to push project progress;
• Excellent written and verbal communication skills;
• Fluent in both Mandarin and English;
• Proactive problem-solving and critical thinking skills;
• Preferred Qualifications:

• Graduate degree in an analytical/quantitative field or equivalent work experience;
• E-commerce experience;
• FMCG or travel industry experience.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities and welcome applications from candidates with disabilities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.