助理经理，消费者营销 （内容营销）Associate Manager, Consumer Activation (Content Marketing)

职位概述：作为内容营销的助理经理，您将负责上海迪士尼度假区直营渠道场景化营销的工作，结合目标人群使用场景，持续生产和传播对其有价值、有关联、能影响消费决策和行为的营销内容，通过多种营销方式进行产品推广与销售。您将跨团队、跨部门合作，并通过数据驱动的洞察来优化消费者营销内容。

主要职责：

微信视频号直播全链路策划与执行（50%）

• 基于生意目标，制定并实施全年直播计划，包括内容规划、流量获取及现场执行，对直播GMV及用户增长负责。
• 基于直播目标与内容，设计站外传播内容以此提升直播预约量，包括但不限于社交平台、微信和应用推送通知，并确保内容符合品牌调性。

季节性活动内容创新与落地 （30%）

• 与内部策略团队对接，策划季节性活动在直营渠道的创意内容并执行落地，包括但不仅限于互动玩法、全新内容模块、线上线下联动产品等。
• 确保活动从创意到执行的高质量交付。

社交平台内容生产与执行 （20%）

• 基于生意与用户增长目标，制定并策划在小红书等社交平台的达人传播内容，结合上海迪士尼度假区特性产出图文/短视频，并对最终曝光、互动、转化负责；
• 协同媒体部门整合资源，放大内容传播效应。
• 管理以上营销活动的相关预算，确保投资回报率最大化，定期汇报营销活动的表现，并提出改进建议，紧跟行业趋势，不断创新营销方法。

我们希望您：

• 拥有三年以上内容营销或相关领域的工作经验；
• 拥有大学本科或以上学历，熟悉办公软件，中英文流利；
• 能够利用关键洞察， 始终以用户为中心做整体思考；
• 拥有强大的项目管理经验与出色的人际交往能力，与内外部合作伙伴建立成功的工作伙伴关系；
• 熟悉各大直播平台玩法，熟悉小红书等社媒平台玩法者优先；
• 具有较强的学习能力和理解能力，认真、仔细负责，有出色的抗压能力；
• 自主驱动力强，具备创新思维和能力做事有始有终有态度，目标感强对结果有一定的自我要求；
• 具备优秀的书面和口头沟通能力，能准确、有创造性及有外交技巧地传递信息；
• 能够在快节奏和时间驱动的工作环境下，组织、安排并管理多个优先事务项。

Job Summary: As the Associate Manager for Content Marketing, you will be responsible for developing and executing contextual marketing campaigns for Online Direct Channel of Shanghai Disney Resort. Based on deep understanding on target user, you will lead to develop and distribute valuable and relevant content to influence their purchasing decisions, promoting products through diverse marketing approaches. You will collaborate with cross-functional teams to optimize consumer marketing content through data-driven insights.

Key Responsibilities:

End-to-End Planning & Execution of WeChat Video Account Livestream (50%)‌

• Based on business goals, you need to develop and execute livestream annual plan, including content strategy, traffic acquisition, and on-site execution. You will be accountable for GMV and user growth.
• Develop communication content and plan on social platforms to drive reservation traffic for livestream, and make sure the content is on equity and be consistent with brand communication.

Seasonal Campaign Content Innovation (30%)

• Partner with internal Campaign Strategy and Communication team to develop seasonal activations to drive Online Direct Channel business and user growth.
• Ensure execution excellence.

Social Platform Content Production (20%)

• Based on business and user growth target, collaborate with KOC to develop content in RED platform, responsible for quality impression, high engagement rate, and high conversion rates.
• Coordinate with media team to amplify content reach.
• Manage budgets for marketing activations as mentioned above, maximize ROI, and weekly performance tracking. Propose improvements, stay updated on industry trends, and innovate marketing strategies.

Requirements:

• 3+ years of relevant experience in contenting marketing or related fields.
• Bachelor's degree or above, proficient in office software, fluent in both Chinese and English.
• Proven ability to think holistically in a consumer-centric manner, leveraging key insights for strategic planning.
• Excellent interpersonal skills to develop successful working partnerships with internal and external stakeholders.
• Rich experience in content creation in multiple social platforms and experienced in different livestream activations in different platforms.
• Excellent thinking and communication skills, as well as interpersonal abilities.
• Strong fast learner, diligent, responsible, and resilient
• Ability to organize, prioritize, and manage multiple priorities in a fast-paced and deadline-driven environment with minimal supervision and/or on a self-directed basis.