DISNEY 的 助理市场经理 Associate Marketing Manager 职位 Skip Navigation
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助理市场经理 Associate Marketing Manager

立即申请 稍后申请 Job ID 10076588 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2024/01/22

职位介绍

业务部门:市场

工作地点-国家/地区:中国,上海

职位介绍:

助理市场经理将以消费者洞察和业务需求为导向,发展整合的市场计划,增强消费者的热爱度。该岗位将专注于上海迪士尼度假区品牌推广业务线,策划、执行各类市场计划和活动以达成推广目的,并实现上海迪士尼度假区的访客量目标和营收目标。

该岗位需具备优秀的市场分析、创意策划及项目管理能力。同时,该岗位在需要时也将支持其它项目。此岗位将直接汇报给市场经理,并在上海办公。

工作内容:

  • 领导制定营销计划和活动策略,持续推广上海迪士尼度假区的品牌形象,包括全年策略框架、主题活动方案、内容营销创作与推广、消费者互动、社交媒体宣传;
  • 独立跟进市场部主题活动落地,与跨功能团队合作,确保项目有序推进;
  • 和跨职能团队保持有效沟通,确保战略方向的一致性,为推动业务和品牌增长开拓新机会。

我们希望您:

  • 5年以上相关经验;
  • 四年制大学学历;
  • 敏锐的战略思维,具有商业头脑,有对趋势、挑战和机遇进行分析和解读的能力;
  • 优秀的时间管理与项目管理能力;
  • 卓越的表达沟通能力,能够影响同级别的合作伙伴并推进项目执行。需要与跨部门业务团队:娱乐演出,餐饮团队,商品团队,酒店团队及市场部其他团队进行有效沟通和影响;
  • 熟练掌握演示文稿书写,可结合策略思考、创意执行组织具有故事性的市场推广计划;
  • 优秀的中英文书写、沟通能力。

关于上海迪士尼度假区:

作为全球家庭娱乐业的领军企业之一,上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们,在这个充满奇幻、想像、创意和探险的全新世界里,为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后,您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同,可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Line of Business: Marketing

Location: Shanghai, China

Job Summary:

The associate marketing manager will support the development of marketing plans based on consumer insights and business objectives to drive brand awareness, affinity. To achieve planned visitation and revenue goals for Shanghai Disney Resort, this role will focus on promoting Shanghai Disney Resort brand image through themed campaign development and implentation.

This role will exhibit strong marketing analysis, strategic planning and project management skills to deliver results. In addition, this position will support other SHDR projects as needed. This position will report to Marketing Manager and will base in Shanghai.

Key Responsibilities:

  • Lead the development of makerting plan and activations inicitives to contiously promote Shanghai Disney Resort brand image, including annual plan, themed campaign plan, consumer engagement, social communication, etc;
  • Independently execute marketing campaigns and projects, working with cross-functional teams to proceed the project in an orderly way;
  • Effective communication with cross-functional teams to ensure consistent strategic direction and quality delivery of the plan. Explore new opportunities to drive business and brand growth.

Desired Qualifications:

  • 5 years above of directly related experience;
  • 4 year college degree;
  • Sharp strategic thinking, solid business acumen, having an advanced ability to sort and interpret key industry trends, challenges and opportunities;
  • Strong time mangament and project management skills;
  • Excellent communication skills, being able to lead and influence peer level partners to support the projects. Requires extensive communication skills across the organization such Entertainment, Food and beverage, Merch, Hotel, etc.
  • Good marketing stories creation skills, being able to incorporate both strategic thinking and creative ideas into one storytelling markeing plan.
  • Refined Mandarin and English writing, presentation, and verbal communication skills;

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.



关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company(及其分公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,拥有以下业务板块:Disney Entertainment,ESPN,Disney Parks 以及 Experiences and Products。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.,即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai Intl Theme Park Company, Ltd.,which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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