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Associate Business Development Manager

职位ID (Req ID) 10116257 地点 深圳, 中国内地 商业 Hong Kong Disneyland Resort 日期已发布 Apr. 01, 2025
立即申请

职位概述:

Position Summary:

The main responsibility of this position is to develop HKDL-compliant WS in Shenzhen area, and complete coverage of the blank market. The development process needs to be selected and reported according to Disney WS standards.

At the same time, the person in charge of this position also needs to complete the annual business development task of the covered area, including the annual ticketing and the task of hotel room nights. In the process of target decomposition, it is necessary to divide according to the different key source markets, analyze the historical data, specify the annual indicators to achieve the plan, and achieve the annual indicators through the effective execution plan.

The person in charge needs to effectively manage the WS in the jurisdiction area, effectively reach the target customer group through the design of tourism products and the development of WS market resources and enhance the local popularity and reputation of the HKDL brand, so as to improve coverage and achieve annual targets.

This position is required to have good business skills: including WS management skills, sales skills and negotiation skills. At the same time, accelerate business development skills and enhance customer management capabilities.

Cooperate with the manager in Shenzhen to complete the China WS coverage plan and actively contribute to the overall business in Shenzhen.

Key Roles & Responsibilities:

1. Achieve or exceed admission and room-night targets by promoting HKDL products and events among the travel trade in the assigned catchment area. Complete market study reports with agreed quality and quantity. Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio.

2.   Allocate resources (i.e. co-op marketing budget, point-of-sales materials, and sales premiums) for each individual account under own trade portfolio with an objective to assure cost effectiveness and implement various marketing promotion activities, including but not limited to small salons, fam tours, mini roadshows, KOL inspection and so on.

3.   Develop new types of channel customers, such as banks, famous company accounts, MICE companies, points malls, study-tour organizations, and various other cross-industry cooperation customers, to promote the development of the business.

Business Expertise:

The job holder needs to have solid experience of travel trade operation, plus strong business acumen to identify potential area for business growth and hence prioritization on his/her job focuses.  He or she should possess a strong trade network in the responsible market regions to add value to both the team and company.  The candidate also needs to possess sound account management skills and also be able to exhibit a highly innovative business development mindset, to fuel continuous drive in securing new business development opportunities. The candidate needs to possess a high degree of sales savvy and strong negotiation skills, in order to facilitate and deliver complex business deals that maximize HKDL’s marketing exposure and commercial value gains.

Problem Solving: 

The position requires patience and outstanding negotiation skills to manage a portfolio of trade accounts across multiple market regions. It involves relatively high complexity in dealing with scarce resource allocation - balancing cost and benefit between the company and travel agents, motivating the trade in a sustainable manner with the ultimate goal of delivering results that in-line with the expectations.  This position is highly results-oriented as business result is expected to account for half of the overall performance appraisal’s grading, and hence the job holder should be able to work under enormous pressure.

Nature & Area of Impact:

The performance of the job holder has significant impact on both revenue (measured in admission and room-night) from his or her responsible market regions as well as relationship/reputation of the company, as he/she is required to regularly represent HKDL at trade related events, with frequent presentations and briefings to the trade industry.

Interactions / Interpersonal Skills: 

Externally, the job holder has frequent interaction with owners or key management of given trade accounts. Interpersonal skills of negotiation, relating and building rapport are of utmost importance. Internally, he/she has to work frequently with other cross functions including Distribution Marketing on trade promotional projects, Business Development on new product initiatives, Sales Services and Finance team on routine operational issues, TWDC offices on driving business from respective market region according to specific market needs.

Decision Making:

The job holder has sizable autonomy on all account management activities that fall into his/her market regions, such as the deployment of co-op advertisement budget, internal resources allocation, specific trade product or promotions launch, trade education arrangement, outstanding account settlements etc…

Special Skills:

Fluent in Cantonese & Mandarin is necessary to perform this job to communicate both external partners and members of travel trade in the Other China region. Regular Chinese domestic business travel is expected for this role.

立即申请

关于 Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort 为各个年龄段和不同背景的游客提供难以忘怀、充满独特性的 Disney 体验。Hong Kong Disneyland Resort 到处都有您喜爱的 Disney 故事和卡通人物,让游客尽情探索八大主题园区,体验屡获殊荣、独一无二的景点和娱乐项目。入住度假区内的豪华 Disney 酒店,让您的探险之旅更加完美。迪士尼的魅力不止于乐园本身;Hong Kong Disneyland Resort 作为本地社区的热心成员,深入关注社会福祉,通过社区服务计划施展神奇魔力,帮助困难家庭,激发儿童和家庭的创造力,并倡导保护环境和更健康的生活方式。

关于 The Walt Disney Company:

The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd. Shenzhen Branch,即我们称为 Hong Kong Disneyland Resort 业务的一部分。

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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