Sr. Manager, Merchandise, DTCR

职位ID (Req ID) 10137176 地点上海, 中国内地商业 Disney Experiences 日期已发布 Dec. 03, 2025

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职位概述:

Job Purpose

A key executive in driving success of Direct-to-consumer Retail (DTCR) China, ie. The B&M Disney Store and Ecommerce Disney Stores marketplaces.

Lead the Buying and Planning to select and manage the purchase and intake of stock to maximize sales and margin to achieve all targets.

Establish and executes the merchandise assortment plans and strategies to support the overall merchandising goal of the brand.

Key Responsibilities

Lead accountability for overall buying strategy, planning, execution, sales & margin targets of all product categories for DTCR China
Key contact with Disney O&O team to create a vision for the DTCR China and provide market input into local product development team to support development of ranges to meet AOP
Oversee all channel pricing strategy, monitor and control inventory at healthy stage
Maximize leverage on merchandise & planning expertise, knowledge and assets across teams, leading DTCR merchandise strategy and accomplish with team collaborations

Planning:

Plan, manage and communicate seasonal / thematic product events from initial concept to exit strategy
Analyze sales trends, consumer’s online shopping behavior and competitor analysis to ensure optimal mix of products and well-constructed ranges
Present range plans, forecasts and strategies in key meetings including sales, margin and inventory at the category, franchise, style level
Develop and execute financial OTB plans by segment, by category and by franchise, that support merchandising decision, marketing and financial objectives of overall DTCR China
Partner with in-season insights and finance to create & communicate a deep understanding of DTCR China guests in order to proactively and dynamically refine purchasing and assortment planning decision and predict and plan for opportunities

Trading & Performance Optimization

Forecast sales, margin and inventory levels on promotions & categories to maximize profitability and ensure appropriate stock levels.
Analysis sales result (department and category level), conduct sales and inventory forecast on weekly, monthly and quarterly basis incorporating learnings into future buy periods.
Lead range reviews by segment, by category and by franchise trading reviews
Track and manage on-order in partnership with Production and Sourcing. Develop and manage exit strategy of slow-moving merchandise, and minimize residual inventory
Initiate changes to forward commitments and promotional plan to maximize profits and minimize markdown
Lead new retail opportunities and expand our physical touchpoints while improving profitability

Merchandising

Build DTCR China overall merchandise strategy to leading the toy industry
Build DTCR China IP/Franchise strategy, build DTCR China hero characters
Build DTCR China assortment strategy, leading the innovation on local development with new consumer trend
Build DTCR China Category strategy, build up the second lead category out of plush
Build DTCR pricing strategy to make consistency through all ranges and channels.
Responsible for successful implementation of strategy plans including product initiatives, promotions, in store events designed to maximize sell though of products.
Adhere to all SOPs to comply with company policies and procedures and employment laws.

Collaboration

Proactively create and review all Buying and Planning processes making suggestions for improvements and collaborating with DTCR team for implementation
Partner with marketing to develop and implement marketing calendars that link sales and marketing initiatives across all shopDisney businesses and channels
Lead Buy review and signoff process
Liase with sourcing on delivery logistics to manage re-buys and cancellations
Communicate financial performance, forecast and action plan to E-Commerce team and respective stakeholders in weekly basis

Working Relationships

Team player and collaborator. Ability to collaborate successfully and lead multiple projects and teams, in matrix and multinational organization

Internal
- O&O merchandise team
- Finance and Insights
- Marketing &Operation & Logistics
- Channels
- APAC merchandise
- Creative team

External
- APAC regional cross-labs
- Licensees
- Suppliers/ Vendors

Requirements

Education:

Relevant degree in related field in top university; master degree preferred.

Experience:

Minimum 10 years’ experience in retail merchandising and planning, inventory management.
Proven experience working in branded consumer environments with an appreciation of eCommerce business critical
Proven track record in managing and implementing merchandising & planning in Mainland China
Proven experience in eCommerce merchandise planning
Proven experience working cross-functionally and managing a team
Proven experience in working in dynamic, cross-cultural team

Knowledge:

Extensive knowledge of retail behaviour, trends and strategy

Financial savvy: ability to evaluate financial and business indicators
Analytical skills: able to analyze and interpret qualitative and quantitative sales data, particularly in retail math
Strong understanding of brick and mortar retail and E-Commerce platforms and consumer goods shopping behavior

Core Skills:

Focus on financial success with ability to formulate strategies based on market needs and the Company goals
Excellent analytical, commercial and strategic approaches to problem solving. strong experience interpreting test results & drawing conclusions. Exposure to relevant analytical and data management systems and reporting types. Highly numerate with excellent Excel skills
Strong influencing skills with the ability to achieve buy-in at all levels, especially with peers and leadership team. Excellent verbal and written communication skills in English.
Must be motivated, highly organized, flexible and results oriented. Have high sense of energy and service orientation to meet deadlines in a high-pressure environment
Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Demonstrable creative thinking, with a passion for delivering the best Disney/Pixar/Star Wars/Marvel product and services

立即申请

关于 Disney Experiences:

Disney Experiences 通过遍布全球的主题公园、度假村、游轮、独特的度假体验、产品等服务，将迪士尼故事和特许经营的神奇魅力融入生活。迪士尼在旅游业中大放异彩，其业务范围涵盖位于美国、欧洲和亚洲的六个度假目的地、一条奢华游轮路线、一项热门分时度假计划以及一项备受赞誉的导游陪同式家庭冒险旅程业务。此外，迪士尼的全球消费品业务还包括全球领先的授权业务、全球最大的儿童出版品牌、全球最大的跨平台游戏授权商之一，以及遍布全球和网络的迪士尼商店。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.，即我们称为 Disney Experiences 业务的一部分。

公司规定向所有员工和申请人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

福利和津贴

员工是我们一切工作的核心，因此迪士尼提供具有竞争力的全面奖励计划，包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

健康福利账户项目
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
带薪休假
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
迪士尼乐园入园许可
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
迪士尼中国医疗和意外保险福利方案
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
迪士尼体验和折扣
Discounts are available at select hotels, dining, merchandise and recreation locations.