Associate Manager, Consumer Activation (DTC E-commerce) 助理经理，消费者营销 （DTC电商）
福利待遇
上海迪士尼度假区为演职人员提供丰厚的福利待遇。
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服务奖金&
年度浮动奖金 -
五险一金&
补充商业保险Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
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带薪年假&
全薪病假Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
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免费乐园通行Complimentary theme park admission for full-time and part-time positions after two weeks of employment
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员工折扣Discounts are available at select hotels, dining, merchandise and recreation locations.
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福利健康体检We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
"在这里，我们每天都在创造神奇！能够与团队一同投身新项目的开发，见证游客们雀跃欢呼、重拾童真的时刻，这正是最让我心动的地方！"
张晨怡，综合设施规划经理，设施运营服务
职位概述:
职位概述：该职位是一个以商业增长为核心的职位，主要负责通过上海迪士尼度假区线上直营渠道——包括官方App、官方网站、微信小程序及其他DTC(Direct-to-Consumer)触点——加速业务增长。您需要制定月度/季度营销与增长计划，拆解生意目标并落地执行，对营销活动进行数据分析与优化，对核心商业指标负责。该职位要求您兼具商业敏锐度、数字营销专业能力和数据驱动思维，能够将业务目标转化为具体的渠道增长举措。
主要职责：
1. 直营渠道业务增长（80%）
- 基于生意目标，制定月度/季度营销策略与增长计划，拆解生意目标并落地执行；
- 基于首购人群，制定复购策略与营销计划，并落地执行；
- 统筹DTC全渠道数字触点与线下乐园、酒店、餐饮的融合体验。优化消费者从“线上浏览-购票/预订-游玩-购买”的全链路旅程，提升全渠道转化效率与用户满意度；
2. 数据分析、报告与业务洞察（20%）
- 建立核心指标监控体系（如 UV、CVR、ROI），定期输出经营复盘报告；
- 基于数据洞察与竞品分析，动态调整运营策略与推广预算，确保业务健康增长；
3. 管理以上营销活动的相关预算，确保投资回报率最大化，定期汇报营销活动的表现，并提出改进建议，紧跟行业趋势，不断创新营销方法。
我们希望您：
- 拥有三年以上DTC营销，电商营销或相关领域的工作经验，精通主流电商平台规则与流量机制，具备全渠道融合运营经验；
- 拥有大学本科或以上学历，熟悉办公软件，中英文流利；
- 能够利用关键洞察，始终以用户为中心做整体思考；
- 拥有强大的项目管理经验与出色的人际交往能力，与内外部合作伙伴建立成功的工作伙伴关系；
- 具有较强的学习能力和理解能力，认真、仔细负责，有出色的抗压能力；
- 自主驱动力强，具备创新思维和能力做事有始有终有态度，目标感强对结果有一定的自我要求；
- 具备优秀的书面和口头沟通能力，能准确、有创造性及有外交技巧地传递信息；
- 能够在快节奏和时间驱动的工作环境下，组织、安排并管理多个优先事务项。
Position Overview: This is a commercial growth-focused role responsible for accelerating business growth through Shanghai Disney Resort’s direct-to-consumer digital channels, including the official App, website, WeChat Mini Program, and other DTC touchpoints. You will develop monthly and quarterly marketing and growth plans, translate business goals into executable initiatives, analyze and optimize campaign performance, and take accountability for core commercial KPIs. The role requires strong commercial acumen, digital marketing expertise, and a data-driven mindset, with the ability to turn business objectives into specific channel growth actions.
Key Responsibilities:
1.DTC Channel Business Growth (80%)
- Develop monthly and quarterly marketing strategies and growth plans based on business objectives; break down targets into actionable initiatives and drive execution.
- Develop and execute repeater strategies and marketing plans for first-time visitors.
- Lead the integration of DTC digital touchpoints with offline park, hotel, and food and beverage experiences. Optimize the end-to-end consumer journey—from online browsing and ticket purchase or reservation to the visit and on-site purchase—to improve omnichannel conversion and guest satisfaction.
2.Data Analytics, Reporting, and Business Insights (20%)
- Establish a performance monitoring framework for core metrics, including UV, CVR, and ROI, and deliver regular business performance reviews.
- Use data insights and competitive analysis to dynamically optimize operating strategies and promotional budgets, ensuring healthy and sustainable business growth.
- Manage budgets for the above marketing activities to maximize return on investment. Report campaign performance regularly, recommend improvements, stay current with industry trends, and continuously innovate marketing approaches.
What We Are Looking For:
- At least three years of experience in DTC marketing, e-commerce marketing, or a related field; strong knowledge of major e-commerce platform rules and traffic mechanisms; and experience in omnichannel operations.
- Bachelor’s degree or above, proficiency in standard office software, and fluency in both Chinese and English.
- Ability to leverage key insights and think holistically with the consumer at the center.
- Strong project management experience and excellent interpersonal skills, with the ability to build effective working relationships with internal and external partners.
- Strong learning agility and comprehension, with a conscientious, detail-oriented, and accountable approach and the ability to perform well under pressure.
- Highly self-motivated, innovative, and results-oriented, with strong ownership and the determination to follow through.
- Excellent written and verbal communication skills, with the ability to convey information accurately, creatively, and diplomatically.
- Ability to organize, prioritize, and manage multiple workstreams in a fast-paced, deadline-driven environment.
关于 Shanghai Disney Resort:
上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。
关于 The Walt Disney Company:
The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。
具体的福利基于职位有所不同，可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。
公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。
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