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Senior Researcher, Consumer Insight

职位ID (Req ID) 10116104 地点 上海, 中国内地 商业 Shanghai Disney Resort 日期已发布 Mar. 15, 2025
立即申请

职位概述:

职位名称:资深研究员,消费者洞察

业务部门:

消费者洞察、度量及分析部

 工作地点-国家/地区:   中国,上海

消费者洞察、度量及分析部欢迎你

把握市场趋势的潮汐变化,掌控消费者洞察的脉动规律。对焦潜在消费群体与游客群体,通过你细致入微的观察与分析,以及对创新工具的掌握运用,为市场决策提供多方位,全角度的启发与支持。立足本土、与国际接轨的市场调研与数据分析策略,将赋予你更多维度的技能提升和视野拓展,为你的职业前景创造更多可能。

职位介绍:

本职位将通过开展消费者调研来支持上海迪士尼度假区市场营销部、传讯部、销售部、公共事务部、财务部、定价/票务部、运营部、餐饮部、商品部、娱乐演出部、人力资源部和幻想工程部等部门的工作。

工作内容:

  • 管理市场调研过程中的各个阶段,包括:需求确认、项目设计、调研方法设计、分析和调研结果的陈述;
  • 观察,跟踪,并分析消费者行为,生活方式和价值观变迁趋势,并与业务部门合作伙伴一起探索未来的生意机会与挑战;
  • 基于不同数据和研究的发现,提炼客观、清晰和可操作的洞见,以便高层管理人员能够做出基于事实的决定;
  • 向高级管理人员和其他相关人员提出关键的研究发现和建议,并贯彻执行;
  • 保持与不同业务部门的合作伙伴良好的合作关系,以消费者洞察帮助他们解决业务问题,确保从消费者角度出发制定业务战略;
  • 管理外部调研和数据供应商,并与之建立良好的战略合作关系。

我们希望您:

  • 本科或以上学位
  • 在消费者洞察领域拥有5年或以上工作经验
  • 熟练运用各种定性和定量研究方法,有未来研究和产品创新工作坊经验优先
  • 善于批判性思考,能够在复杂的商业环境中识别核心问题,并设计研究方案。尝试运用创新地研究方法解决问题。
  • 能够从数据和访谈中提取消费者洞察,以此提炼商业洞见和建议,并清晰地陈述研究结果
  • 善于团队沟通合作,并能够管理各方利益冲突
  • 解决问题技能突出
  • 良好的演讲技巧
  • 拥有流利的中英文口语和写作能力。

关于上海迪士尼度假区:

我们邀请你一起来创造神奇。

在上海迪士尼度假区,你将会与多元多样、才华横溢的演职人员伙伴通力协作,在创造快乐的过程中,唤醒内心最纯粹的快乐,收获工作自豪和满足感。愿与你一起,启迪梦想,探索你的奇妙职旅!

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同,可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Position: Senior Researcher Consumer Insight

Line of Business:

Consumer Insight, Measurement & Analytics Team

  Location:   China, Shanghai

Welcome to the Consumer Insight, Measurement & Analytics Team

Understanding market trends and consumer insights is essential. By focusing on potential consumer groups and visitor demographics, your observation, analysis, and knowledge of innovative tools will provide comprehensive inspiration and support for decision-making. Grounding in local insights and aligning with global market strategies will enhance your skills and broaden your career prospects.

Job Summary:

This position will deliver actionable insights to Shanghai Disney Resort (SHDR) marketing strategy/communication, sales, public affairs, finance, pricing/ticketing, operations, food and beverage, merchandise, entertainment, HR and Imagineering departments through consumer and market research.

Key Responsibilities:

  • Manage all phases of the market research process including needs identification, study design, questionnaire/discussion guides design, analysis, and presentation of results. 
  • Scan, track and analyze societal and consumer trends through primary and secondary research, and collaborate with stakeholders on business implications.
  • Connect the dots to provide objective, clear and actionable findings that allow management to make fact-based decisions.
  • Present key findings and recommendations to senior management and other stakeholders and follow through.
  • Manage partnerships with different LOBs and help on addressing business issues with consumer insight. Ensure consumer perspectives are front-and-center across all LOB strategies.
  • Manage and coach external primary research / data vendors, and build strategic partnership with them.

 Required Qualifications:

  • Bachelor degree or above.
  • Hands-on marketing researcher with 5 years or above experiences in research agencies.
  • Knowledgeable in a range of qualitative and quantitative consumer research techniques and analytics. Foresight and innovation workshop experience a plus.
  • Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches.
  • Demonstrated ability to identify thematic learning from studies, translate research data into actionable insights and recommendations through storytelling.
  • Demonstrated strong presentation skills.
  • Demonstrated strong partnering skills. Proven ability to handle conflict.
  • Demonstrated problem solving and decision making skills.
  • Written and verbal fluency in Mandarin and English.

About Shanghai Disney Resort:

Join us in creating magic together.

At Shanghai Disney Resort, you will have the opportunity to collaborate with a diverse and talented group of cast members. We take pride in creating joy and satisfaction in our work, and we cannot wait to explore this incredible career journey with you.

Inspire the magic. Discover your journey of wonder.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

立即申请

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.,即我们称为 Shanghai Disney Resort 业务的一部分。

福利和津贴

员工是我们一切工作的核心,因此迪士尼提供具有竞争力的全面奖励计划,包括薪酬、灵活的工作安排、休假计划、医疗福利计划、主题公园门票等。

福利和资格可能因公司和地点而异

  • 健康福利账户项目

    We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

  • 带薪休假

    Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.

  • 迪士尼乐园入园许可

    Complimentary theme park admission for full-time and part-time positions after two weeks of employment

  • 迪士尼中国医疗和意外保险福利方案

    Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.

  • 迪士尼体验和折扣

    Discounts are available at select hotels, dining, merchandise and recreation locations.

Walt Disney riding in a cart with a person wearing a Mickey Mouse costume, at a Disney park
"我们今天所处的时代是一个梦想成真的时代"

Walt Disney

招聘流程

  • 如何开启你的故事

    探索Disney Careers 和Life at Disney,华特迪士尼公司等待您发掘所有的绝佳机会。

  • 书写你的精彩故事

    我们拥有众多品牌和业务线供您探索。找到适合您的机会,提交申请,迈出下一步吧。

  • 下一篇章

    申请完成后,您将收到一封电子邮件,请创建您的账户,并确保经常查看您的候选人界面,以了解您的申请进度。

  • 公司管理层

    管理团队为公司的日常运营带来了丰富的经验、高瞻远瞩的思维以及对卓越、创造和创新的共同承诺。

  • 企业社会责任

    深入了解我们的承诺和努力,我们通过讲故事、打造体验、业务运营和慈善捐助来共同塑造一个更加美好的世界。

  • 多元、平等及包容

    在迪士尼,我们致力于创造一个更美好、充满希望和承诺的世界。在这个世界里,每个人都能感受到被看见、被倾听、被理解。

  • 可持续发展

    迪士尼致力于采取有意义且可评估的行动以保护人类和野生动物赖以生存的地球更加健康。

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