Marketing Specialist, Annual Pass 市场专员, 年卡
BENEFITS AND PERKS
Shanghai Disney Resort offers extensive benefits and perks to our cast members.
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SERVICE BONUS & ANNUAL VARIABLE BONUS -
Social Security, Housing Fund and Commercial InsuranceAffordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
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Annual leave and full-paid sick leaveVacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
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Free Park EntryComplimentary theme park admission for full-time and part-time positions after two weeks of employment
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Disney DiscountsDiscounts are available at select hotels, dining, merchandise and recreation locations.
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Health Check-UpWe offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
"Here, we create magic every day! Being able to work with the team on new projects and witnessing Guests jumping for joy and regaining their childlike innocence is what gets me the most!"
Laura, Integrated Facility Planning Manager, Facility and Operations Services
Job Summary:
职位介绍：
该职位隶属于市场部，将负责和协助上级经理共同完成上海迪士尼乐园年卡项目的会员活动策划和执行，以增强会员对品牌的粘性，从而实现销售与收益目标。该职位直接汇报给经理，市场部。该职位的具体日常工作包含协助制定年卡项目会员活动和运营的策略和计划，分析和提供基于消费者洞察和数据分析的有效生意战略和会员运营策略，跨部门合作以推进和执行年卡相关的全链路消费者沟通，运营和活动。
工作内容：
- 协助直线经理根据每一个季度和时间的市场特点，消费者需求，以及业务需要，探索年卡活动和产品规划，以促进年卡用户的活跃度和满意度；
- 协助直线经理策划各类互动营销方案，制定会员专享产品和体验，联动线上线下全渠道沟通， 促进会员在乐园的二次消费，达成更高的收益目标。
- 与跨部门合作执行年卡活动，确保提供高质量游客活动体验，并领导后续的表现跟踪和绩效分析
- 需要保持敏锐的消费者洞察，通过和消费者洞察部门的合作，获得营销沟通的消费者趋势，发现新的机会点；
- 需要能和公司各部门和业务伙伴进行良好有效地沟通和合作，包括收益管理和分析，销售，电子业务，运营，公共事务等团队。
我们希望您：
- 拥有1-3年生意/品牌管理/会员管理与运营相关的工作经验，拥有四年制学士学位；
- 了解洞察中国消费者，并能够将该洞察转化为有效的市场营销模式；
- 具有良好的团队合作精神，可以与团队紧密合作，解决复杂多样的业务挑战；
- 具有良好的项目管理能力；能够在快节奏的工作环境下始终保持对细节的高度关注，并在规定的时间内高质量地完成工作；
- 中英文口语及书写表达流利。
关于上海迪士尼度假区：
作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。
* 我们致力于提供平等的就业机会，欢迎残障人士申请职位。
* 具体的福利基于职位有所不同，可能根据公司政策进行调整。
* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。
Job Summary:
The Marketing Specialist will support the membership engagement, event and digital activation of Shanghai Disneyland Resort Annual Pass Program, in order to enhance brand affinity, as well as achieve planned sales conversion and revenue goals.
This role will be under the leadership of Manager, Marketing, and Annual Pass Program.
The key working scopes include developing annual planning of program engagement, events and activation based on consumer insights and dynamic business needs, work with cross-LOBs to implement full-channel communication and promotion, and deliver high quality event and experience execution.
Key Responsibilities:
- Explore engagement, events and product initiatives exclusively for annual pass holders, based on market and seasonality difference, consumers’ needs, and dynamic business needs, in order to lift annual pass holder loyalty and level of satisfaction.
- Assist to plan annual pass digital and offline activations and execute through full-channel communication to drive in-park spending and achieve a higher revenue goal.
- Work with cross-LOBs to implement the engagement and events to deliver a high quality guest experience and lead the post-event performance tracking.
- Keep a keen eye on the brand management and work closely with Consumer Insights to monitor the changing consumer perception on the brand, and identify new business opportunities for innovations
- Communicate effectively with cross-functional teams such as Marketing Creative, Marketing Communication, Digital Business, Sales, Public Relationship/ Public Affairs and external agencies.
Desired Qualifications:
- 1 to 3 years of direct related experience in business, brand strategy, or campaign planning with a 4-year college degree.
- Understand consumer insights and can convert the insights into effective marketing communications models.
- Great collaboration with others and spirit of working as a team to conquer multiple business challenges
- Great project management skills, can accomplish the work with attention to details and effectiveness even under high pressure and speed.
- Advanced verbal and written communication skills, in both English and Mandarin.
About Shanghai Disney Resort:
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.
* We are committed to providing equal employment opportunities and welcome applications from candidates with disabilities.
* Specific benefits vary between different roles and may be adjusted according to company policy.
* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
About Shanghai Disney Resort:
Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.
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