资深经理，品牌与特许经营 Senior Manager, Branding & Franchise

Job ID 10113433 Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Mar. 14, 2025

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Job Summary:

职位介绍：

资深经理将基于市场洞察和数据分析来引领整合品牌与特许经营的策略及计划方向，以实现消费者参与度最大化，增强品牌亲和力，并为上海迪士尼度假区开拓业务增长机会。该岗位也将引领未来发展项目的策略，以推动中长期的业务增长。该岗位需呈现优秀的战略思维，业务写作及项目管理能力，并需要清晰的分析能力和商业头脑以实现目标。另外，此岗位将负责管理财务规划，资源分配及策划，并在需要时支持其它项目。此岗位将直接汇报给副总裁，商务部，并在上海办公。

工作内容：

基于市场洞察和数据分析来制定全面性品牌与特许的策略及相关计划。含长期品牌建设、年度计划、季节性活动及特许经营推广活动策划。负责跨团队协作以执行推广活动；
和策略伙伴紧密合作，制定未来发展项目的策略和推广计划。带领跨团队合作以推动项目执行；
分析和解读数据，以帮助指导复杂的业务决策并形成可行性建议；
领导和指导团队以强化团队能力并帮助团队成长。

我们希望您：

10年以上相关经验；
全日制本科学历；
优秀的对各种数据进行分析和解读的能力，以指导策略的制定和可行性；
优秀的领导力及影响跨团队合作伙伴的能力；
具备优秀的策略性思维及项目管理能力；
扎实的品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验；
优秀的中英文业务写作及演讲能力，以及口头及书面表达的能力。

Job Summary:

The Senior Manager will lead the direction of integrated branding & franchise strategies and plans based on market insight and data analysis, to maximize consumer engagement, strengthen brand affinity and propel the growth business opportunity for Shanghai Disney Resort. This role will also lead to develop strategies for future development projects aiming to mid to long-term drive business growth. This role will exhibit strong strategic thinking, business writing, and project management skills. The job needs to have strong analytical capability and business savvy to deliver results. In addition, this position will serve as a stakeholder as needed on other Shanghai Disney Resort project teams as well as help manage financial planning and resource allocation and planning. This position will report to VP, Commercial and will be based in Shanghai.

Key Responsibilities:

Lead holistic planning and integration to develop branding & franchise strategies and plans, based on market insights and data analysis. This will include long-term brand building, annual plans, seasonal events, and franchise campaigns. Lead cross-teams on campaign execution;
Work with strategic partners to develop strategies and go-to-market plan for future development projects. Lead cross-teams on project execution;
Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations;
Lead and coach team members to strengthen their capability and help the team to grow.

Desired Qualifications:

10 years + of directly related experience;
4-year bachelor degree;
Demonstrate strong analytical skills and proficiency in evaluating data across platforms to inform the creation of actionable strategies;
Strong leadership skills and influencing power on important stakeholders at certain levels;
Strong strategic thinking, planning, and project management;
Solid brand management experience, have led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.

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About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai Intl Theme Park Company, Ltd., which is part of a business we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

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