资深创意经理 Senior Creative Manager

Job ID 10117492 Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Mar. 27, 2025

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Job Summary:

职位介绍：

市场部资深创意经理是一个以艺术为基础的角色，负责领导和开发创意资产，包括故事、设计、品牌、电视广告、关键视觉效果、海报、户外广告、都市品牌区、用于营销目的的内容和资产。该职位需要创意团队的领导力，包括构思、演示、组织和培训。

工作内容：

为上海迪士尼度假区市场营销活动提供世界级创意、概念和战略；
与创意总监、领导层及市场部内部伙伴紧密合作，为各个项目提供高品质的创意和战略；
负责主要的综合性活动、季节性活动、电视广告、数字和社交内容制作和创作，户外和设计项目；
与外部合作伙伴紧密合作，提供高品质创意；
管理、激励以及指导团队内部的创意设计和广播制作专业人员；
培养专注、合作和富有创造力的工作环境；
与外部伙伴及摄影师、设计师、插画师、编辑、撰稿人、艺术总监等合作，监督创意执行；
听取战略性的想法和意见，并将其融入创作之中，使创意工作高效出色；
与各部门高效合作，包括娱乐演出部门、运营部门、公共关系部门、华特迪士尼幻想工程师和餐饮部门；
适应快节奏和动态的工作环境，能同时监管多个项目；
善于在领导层前展现观点和想法，同时善于听取他人建设性的意见并执行；
主动与外部顶级创意合作伙伴建立联系。

我们希望您：

你是一个梦想家和乐观主义者，知道伟大/基于洞察力的想法可以真正改变世界；
作为一名专家，能够生动地讲述故事，并通过各种媒介（广播、纸质或数字媒介等），将理念运用于实践；
作为一名实践能力较强的专业人士，能树立高标准，为设计团队和外部合作伙伴提供富有启发性的创意和指导；
能适应快节奏的工作，并始终保持和追求高品质的创意；
10年以上相关工作经验，其中7年以上顶级机构的广播创意和管理经验；
获得美术学士学位，或同等学历和经验；
具有跨部门团队领导经验，并提供证明；
国际化的经验，能够适应不同文化环境；
传统广告、设计和数字创意发展的经验证明；
曾监管和创造优秀的创意作品，并成功地促进了业务发展；
需掌握最新的趋势、风格和技术，并乐于向其他团队成员分享；
较强的实践能力，在美术指导和整个制作过程中，都有能力领导创作；
优秀的的合作精神和沟通能力，能满足客户不同的业务需要，同时也能与生产、技术、运营和创意团队协调沟通；
能够与高层领导就业务和创意相关问题进行有效沟通；
出色的批判性思维、战略企划和流程管理能力；
优秀的展示技巧和提升团队活力的能力；
此岗位需接受国内或国际出差；
流利的中英文读写及口语能力；
精通Adobe Creative Cloud平面设计软件。

Job Summary:

The Senior Marketing Manager for the Marketing Department is an art-based role to lead and develop creative assets, including stories, design, branding, tvc, key visuals, posters, OOH, metro brand zones, content and assets for marketing purposes. This role will require leadership for the creative team including ideation, presentation, organization and training.

Key Responsibilities:

Provide world-class creative, conceptual and strategic excellence to all Shanghai Disney Resort marketing initiatives;
Partner closely with the Creative Directors, Executives and Internal Marketing Partners to deliver high quality creative and strategic excellence on all projects;
Lead major integrated campaigns, seasonal initiatives, TVC, digital and social content ,creation and production, out-of-home and design projects;
Collaborate closely with external agency partners to deliver creative excellence;
Direct, inspire and mentor internal team of creative design and broadcast production professionals;
Foster an engaging, collaborative creative work environment;
Oversee creative execution with external agency partners as well as photographers, designers, illustrators, editors, copywriters, art directors;
Embrace strategic insights and incorporate those into the creation of stellar for effective creative work;
Collaborate effectively with various lines of businesses including Entertainment, Operations, Public Affairs, Walt Disney Imagineering and Food & Beverage;
Adapt to a fast-paced, dynamic working environment while overseeing multiple projects at once;
Excels at presenting ideas to Executives as well as taking and acting upon constructive feedback;
Proactively source and develop relationships with top tier external creative partners.

Desired Qualifications:

You’re also a dreamer and an optimist who knows that great/insight-based ideas can truly change the world;
As an expert at crafting powerful stories and have a proven history of bringing big ideas to life across every medium – everything from broadcast, print to digital and beyond;
As a hands-on professional, setting a high standard and providing inspiring creative leadership and mentoring for a team of designers and external partners;
You thrive in a fast-paced workplace and are always pushing for and achieving creative excellence;
10+ years relevant working experience including minimum of 7 years experience of broad creative and management experience, within a top-tier agency;
Bachelor’s Degree of Fine Arts or equivalent education and experience;
Leadership track record required, leading cross-discipline teams and leaders;
International brand experience and ability to adapt to different cultures required;
Proven track record in creative development of traditional advertising, design and digital;
Demonstrated success in the oversight and creation of notable, excellent creative campaigns that drove business results;
Must possess current knowledge of the latest trends, styles and technologies and proactively transfer knowledge and learning’s to the broader team;
Hands-on ability to lead the creative process in art direction and through the production process;
Proven ability to service clients with varying business needs through strong partnership and communication, as well as be able to communicate and integrate well with Production Technology, Operations and Creative resources;
Ability to communicate effectively to senior leadership in both business and creative roles;
Demonstrated exceptional critical thinking, strategic planning and process management skills;
Excellent presentation and group dynamic skills;
Domestic and International travel required;
Fluency in writing, reading and speaking Mandarin and English;
Expert knowledge of Adobe Creative Cloud programs.

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About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai Intl Theme Park Company, Ltd., which is part of a business we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
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The Next Chapter

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