市场经理 (季节性活动) Marketing Manager (Seasonal Campaign)

市场部欢迎你
深谙品牌形象对人心所向的影响，充分调动品牌力量与丰富的IP资源；锚定精准的市场定位，策划独具创意的上海迪士尼度假区神奇时刻；让我们久负盛名的品牌形象，赢得更多游客的喜爱，点亮所有人心中的“奇梦”。立足本土、与国际接轨的市场营销格局，将赋予你更多维度的技能提升和视野拓展，为你的职业篇章写下奇妙的故事。
 

职位介绍：

市场经理将以消费者洞察和业务需求为导向，协助开发整合市场计划，增强消费者热爱度，实现上海迪士尼度假区的访客量目标及营收目标。该岗位将协助制定并执行包括季节性活动在内的全年市场活动计划、。该岗位需呈现优秀的市场策划，业务写作及项目管理能力以实现目标。同时，该岗位在需要时也讲支持其他项目。

您的汇报上级为经理，市场，并在上海办公。

工作内容：

• 制定并执行上海迪士尼度假区季节性活动的市场计划，包括营销策略、乐园内的体验、消费者互动、社交媒体宣传、活动创意等
• 参与并执行上海迪士尼度假区整合性的市场计划，包括营销策略、乐园内的体验、消费者互动、社交媒体宣传、活动创意等
• 和跨职能团队高效沟通、紧密合作，确保战略方向的一致性；并领导活动的整合与高质量执行
• 项目管理，预算管理

我们希望您：

• 6年以上相关工作经验
• 四年制大学学历
• 优秀的整合营销能力；拥有品牌管理经历，完整的策划并执行市场营销活动的经历
• 优秀的跨部门合作与沟通能力，需要与跨部门业务团队例如财务、销售、电子业务、娱乐演出、餐饮团队、商品团队、酒店团队及市场部其他团队进行有效沟通和影响
• 具备优秀的中英文书面和口头表达技能，业务写作与演示文稿的能力
• 主人翁意识，具备积极的工作态度并能推进工作进程；具有主动解决问题和批判性思考的能力
• 优秀的项目管理能力与经验，能够有效管理时间，能在快节奏，复杂的业务环境中管理不同优先级的任务

Welcome to the Marketing Team
Our team understands the impact of the brand image and how it influences people’s opinions. We leverage the strength of the brand, its diverse IP resources and precise market positioning and innovative planning to create magical moments at Shanghai Disney Resort that captivate guests and ignite their dreams. By leveraging local insights and aligning with global marketing trends, you will enhance your skills and expand your professional horizons, creating an enchanting chapter in your career journey.
 

Position Summary:

The Marketing Manager – Marketing will support the development of marketing plans to drive brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort. Partnering with cross functional teams, this role will develop and implement full year marketing campaigns, including seasonal campaigns, as well as co-marketing campaigns with strategic partners. This role will exhibit strong marketing planning, business writing and project management skills to deliver results. In addition, this position will support other Shanghai Disney Resort projects as needed. This position will report to Manager, Marketing and will be based in Shanghai.

Key Responsibilities:

• Planning and development of marketing plan for seasonal campaigns, including park experience, consumer engagement, social communication plan, campaign creative, etc
• Contribute in planning and development of marketing plan for resort-wide brand level campaigns, including park experience, consumer engagement, social communication plan, campaign creative, etc.
• Effective communication with cross functional teams to ensure consistent strategic direction and quality delivery of the plan, lead campaign integration and work closely with cross teams on execution
• Project management and budget management

Desired Qualifications:

• 6 years above of directly related working experience;
• 4 years college degree;
• Strong marketing fundamental and IMC planning skills; brand management experience, have developed and executed full cycle of integrated marketing campaigns;
• Significant collaboration across the organization such as Finance, Sales, Digital Business, Entertainment, Food & Beverage, Merchandise, Hotel and Marketing partners across all disciplines. Require extensive communication and influence skills across line of business and agencies;
• Demonstrate strong written and verbal communication skills in both English and Chinese;
• Ownership, a can-do attitude and determination to push project progress; proactive problem-solving and critical thinking skills;
• Strong project management skills with proven experience