Senior Researcher, Consumer Insight

职位名称：资深研究员，消费者洞察

业务部门：

消费者洞察、度量及分析部

 工作地点-国家/地区:   中国，上海

消费者洞察、度量及分析部欢迎你

把握市场趋势的潮汐变化，掌控消费者洞察的脉动规律。对焦潜在消费群体与游客群体，通过你细致入微的观察与分析，以及对创新工具的掌握运用，为市场决策提供多方位，全角度的启发与支持。立足本土、与国际接轨的市场调研与数据分析策略，将赋予你更多维度的技能提升和视野拓展，为你的职业前景创造更多可能。

职位介绍：

本职位将通过开展消费者调研来支持上海迪士尼度假区市场营销部、传讯部、销售部、公共事务部、财务部、定价/票务部、运营部、餐饮部、商品部、娱乐演出部、人力资源部和幻想工程部等部门的工作。

工作内容：

• 管理市场调研过程中的各个阶段，包括：需求确认、项目设计、调研方法设计、分析和调研结果的陈述；
• 观察，跟踪，并分析消费者行为，生活方式和价值观变迁趋势，并与业务部门合作伙伴一起探索未来的生意机会与挑战；
• 基于不同数据和研究的发现，提炼客观、清晰和可操作的洞见，以便高层管理人员能够做出基于事实的决定；
• 向高级管理人员和其他相关人员提出关键的研究发现和建议，并贯彻执行；
• 保持与不同业务部门的合作伙伴良好的合作关系，以消费者洞察帮助他们解决业务问题，确保从消费者角度出发制定业务战略；
• 管理外部调研和数据供应商，并与之建立良好的战略合作关系。

我们希望您：

• 本科或以上学位
• 在消费者洞察领域拥有5年或以上工作经验
• 熟练运用各种定性和定量研究方法，有未来研究和产品创新工作坊经验优先
• 善于批判性思考，能够在复杂的商业环境中识别核心问题，并设计研究方案。尝试运用创新地研究方法解决问题。
• 能够从数据和访谈中提取消费者洞察，以此提炼商业洞见和建议，并清晰地陈述研究结果
• 善于团队沟通合作，并能够管理各方利益冲突
• 解决问题技能突出
• 良好的演讲技巧
• 拥有流利的中英文口语和写作能力。

关于上海迪士尼度假区：

我们邀请你一起来创造神奇。

在上海迪士尼度假区，你将会与多元多样、才华横溢的演职人员伙伴通力协作，在创造快乐的过程中，唤醒内心最纯粹的快乐，收获工作自豪和满足感。愿与你一起，启迪梦想，探索你的奇妙职旅！

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Position: Senior Researcher Consumer Insight

Line of Business:

Consumer Insight, Measurement & Analytics Team

  Location:   China, Shanghai

Welcome to the Consumer Insight, Measurement & Analytics Team

Understanding market trends and consumer insights is essential. By focusing on potential consumer groups and visitor demographics, your observation, analysis, and knowledge of innovative tools will provide comprehensive inspiration and support for decision-making. Grounding in local insights and aligning with global market strategies will enhance your skills and broaden your career prospects.

Job Summary:

This position will deliver actionable insights to Shanghai Disney Resort (SHDR) marketing strategy/communication, sales, public affairs, finance, pricing/ticketing, operations, food and beverage, merchandise, entertainment, HR and Imagineering departments through consumer and market research.

Key Responsibilities:

• Manage all phases of the market research process including needs identification, study design, questionnaire/discussion guides design, analysis, and presentation of results. 
• Scan, track and analyze societal and consumer trends through primary and secondary research, and collaborate with stakeholders on business implications.
• Connect the dots to provide objective, clear and actionable findings that allow management to make fact-based decisions.
• Present key findings and recommendations to senior management and other stakeholders and follow through.
• Manage partnerships with different LOBs and help on addressing business issues with consumer insight. Ensure consumer perspectives are front-and-center across all LOB strategies.
• Manage and coach external primary research / data vendors, and build strategic partnership with them.

 Required Qualifications:

• Bachelor degree or above.
• Hands-on marketing researcher with 5 years or above experiences in research agencies.
• Knowledgeable in a range of qualitative and quantitative consumer research techniques and analytics. Foresight and innovation workshop experience a plus.
• Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches.
• Demonstrated ability to identify thematic learning from studies, translate research data into actionable insights and recommendations through storytelling.
• Demonstrated strong presentation skills.
• Demonstrated strong partnering skills. Proven ability to handle conflict.
• Demonstrated problem solving and decision making skills.
• Written and verbal fluency in Mandarin and English.

About Shanghai Disney Resort:

Join us in creating magic together.

At Shanghai Disney Resort, you will have the opportunity to collaborate with a diverse and talented group of cast members. We take pride in creating joy and satisfaction in our work, and we cannot wait to explore this incredible career journey with you.

Inspire the magic. Discover your journey of wonder.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.