Manager, Marketing 经理，市场

Job ID 3446897 Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Jun. 15, 2026

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BENEFITS AND PERKS

Shanghai Disney Resort offers extensive benefits and perks to our cast members.

SERVICE BONUS & ANNUAL VARIABLE BONUS
Social Security, Housing Fund and Commercial Insurance
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
Annual leave and full-paid sick leave
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
Free Park Entry
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
Disney Discounts
Discounts are available at select hotels, dining, merchandise and recreation locations.
Health Check-Up
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.

smiling female employee in business attire, standing in front of a Disney park attraction

"Here, we create magic every day! Being able to work with the team on new projects and witnessing Guests jumping for joy and regaining their childlike innocence is what gets me the most!"

Laura, Integrated Facility Planning Manager, Facility and Operations Services

Job Summary:

职位介绍：

经理，市场部将以消费者洞察和业务需求为导向，发展整合市场计划，增强消费者的热爱度，实现上海迪士尼度假区的访客量目标及营收目标。该岗位将领导跨业务团队合作，制定并执行包括季节性活动在内的全年市场活动计划，以及和策略合作伙伴的协作市场活动。该岗位需呈现优秀的市场策划，业务写作及项目管理能力以实现目标。同时，该职位在需要时也将支持其它项目。此岗位将直接汇报给市场总监，并在上海办公。

工作内容：

领导跨业务团队合作，制定并执行上海迪士尼度假区季节性活动的市场计划，包括乐园内的体验，消费者互动，社交媒体宣传，活动创意，活动计划的策划和执行等；
持续推广上海迪士尼度假区的品牌宣传和市场活动，包括品牌宣传计划的策划和执行，品牌创意，消费者互动，社交媒体宣传等；
和策略伙伴紧密合作，制定全年协作市场活动的策略和市场计划，领导跨团队合作以达成协作市场活动的执行；
和跨职能团队保持有效沟通，确保战略方向的一致性，为推动业务和品牌增长开拓新机会；
领导和指导团队以强化团队能力并帮助团队成长。

我们希望您：

8年以上相关经验;
四年制大学学历;
优秀的市场策划和项目管理能力。需要与跨部门业务团队例如财务，销售，电子业务，娱乐演出，餐饮团队，商品团队，酒店团队及市场部其他团队进行有效沟通和影响;
优秀的战略思维，敏锐的商业头脑，及对趋势、挑战和机遇进行分析和解读的能力;
品牌管理经验，具有领导业务计划及市场计划发展的经验。有制定和管理全渠道市场活动的经验;
优秀的中英文业务写作及演示文稿的能力，以及口头及书面表达的能力。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Position Summary:

The Manager, Marketing will support the development of marketing plans to drive brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort. Partnering with cross functional teams, this role will develop and implement full year marketing campaigns, including seasonal campaigns, as well as co-marketing campaigns with strategic partners. This role will exhibit strong marketing planning, business writing and project management skills to deliver results. In addition, this position will support other Shanghai Disney Resort projects as needed. This position will report to Marketing Director and will be based in Shanghai.

Key Responsibilities:

Lead planning and development of marketing plan for seasonal campaigns, including park experience, consumer engagement, social communication plan, campaign creative, campaign plan and execution, etc.;
Continuous efforts to promote Shanghai Disney Resort brand and marketing campaign, including brand communication plan, creative, consumer engagement, social communication, etc.;
Work with strategic partners to develop co-marketing strategy and marketing plan. Lead cross teams on campaign execution;
Effective communication with cross functional teams to ensure consistent strategic direction and quality delivery of the plan. Explore new opportunities to drive business and brand growth;
Lead and coach team members to strengthen capability and help team to grow.

Desired Qualifications:

8 years above of directly related experience;
4 years college degree;
Strong marketing planning and project management skills. Require significant collaboration across the organization such as Finance, Sales, Digital Business, Entertainment, Food & Beverage, Merchandise, Hotel and Marketing partners across all disciplines. Require extensive communication and influence skills across line of business and agencies;
Strong strategic thinking, solid business acumen, having an advanced ability to sort and interpret key industry trends, challenges and opportunities;
Brand Management experience, have led business plan and marketing plan development. Have experience in developing and managing holistic marketing campaigns;
Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

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About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.