Manager, Business Planning, DCP

Job ID 10150424 Location Shanghai, Mainland China Business Disney Experiences Date posted May 21, 2026

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Job Summary:

Key Responsibilities

I.   Identification & Evaluation of new business opportunities
   Category mapping and Whitespace & under index category identification: identify and analyze new business opportunities and growth initiatives – new products, channel expansion, consumer segmentation, strategic partnerships
   Identify new business opportunities to drive growth
   Independently and/or manage third party consultancy/agency to conduct research and analysis to evaluate the opportunities

II.   Business planning and implementation of strategies
   Support GCK leadership on LTP and AOP strategic planning: perform analyses and work with the executive team to formulate LTP and AOP strategies, incorporate with DCP global strategy and local trend
   Collaborate with sales/marketing/creative teams to identify market trends and insights (consumers, products, and channels), formulate Disney positioning and expansion strategies (category focus, marketing plan, etc.)

III.   Business Operations
   Track, evaluate and drive improvement of key business initiatives: Marketing campaign pitching & ER forecast, Movie pitching & ER forecast
   Provide guidance and support to business managers with category and licensee analytics, deal benchmark, pitching solution, etc.
   Work closely with finance and audit team for new/renewal deal analyze
   Work closely with FHBP Business Solution Manager and Social Compliance Manager to provide sufficient support to Business Team
   Contract renewal tracking and management
   Help improve licensing team efficiency and effectiveness – implement best practices, develop deal analysis frameworks, improve sales planning tools

IV.   Cross function collaboration and projects management
   Cross border deal initiative and coordination
   Cross line business coordination with Publishing, Gaming, Studio Promotion, Media distribution team
   Management presentations and ad hoc business planning and business operation analyses

Working Relationships

 Internal
- All DCP Licensing team members in Greater China & Korea
- Global and APAC Strategy, Business Planning & Operations teams
- Key stakeholders in Finance, Creative, Product Development, Marketing, Retail, etc.
 External
- Professional service personnel (consultants, investment bankers)
- Potential and Existing business partners
- Industry experts and Licensees

Requirements

Education:
 Graduate of a top Chinese or overseas university, preferably with a major in Business, Finance, or Economics

Experience:
   6 years of experience in MNC Strategy, Business Planning, PMO roles (required)
   Minimum 4 years of experience in analytical positions at multinational corporations, with exposure to business development, product development and/or marketing in China, ideally North Asia
   Consumer Products, Consulting and/or Marketing Agency Industries background
   Strong experience with business intelligence, data analytics, financial modeling

Core Skills:
   Strong strategic thinker with excellent problem solving and analytical skills
   Ability to think pragmatically and ability to drive executions
   Flexibility and ability to adapt to changing business needs and priorities
   Project management skills and ability to multi-task, prioritize, and work in a fast-paced environment
   Creative and resourceful
   Excellent teamwork capabilities
   Working effectively with people from various backgrounds and levels

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd., which is part of a business we call Disney Experiences.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

BENEFITS AND PERKS

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, flexible work arrangements, time-off programs, medical benefits plan, theme park admission and more.

Benefits and eligibility may vary by business and location.

WELLNESS SPENDING ACCOUNT
We offer on-site fitness classes in addition to a variety of health and wellness programs and seminars.
PAID TIME OFF AND LEAVES
Vacation and sick leave are available for full time positions. Vacation and personal holidays are accrued based on length of service, position, and hours worked.
DISNEY PARK ADMISSIONS
Complimentary theme park admission for full-time and part-time positions after two weeks of employment
DISNEY CHINA-PROVIDED MEDICAL & RISK INSURED BENEFIT PLAN
Affordable Health Insurance options, such as medical, dental, and vision coverage, may be available for full time employees.
DISNEY EXPERIENCES & DISCOUNTS
Discounts are available at select hotels, dining, merchandise and recreation locations.

"The era we are living in today is a dream coming true."

Walt Disney

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
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The Next Chapter

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