Sr. Specialist, Marketing Partnership & Promotions

稍后申请 Job ID 10099305 工作地点-国家/地区 上海, 中国内地 工作发布公司 The Walt Disney Company (APAC); 发布日期 2024/09/30

职位介绍

Key Responsibilities

Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie.

Negotiate promotion deal terms and media plans with promotion partners.
Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.

Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively.

Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
Align with studio marketing strategy for co-branded events and in-theater promotional activities.

Compile a consolidated promotion campaign report following the movie's release.

Partnership with global studio promotion team to develop a localized campaign for global key accounts.

Manage global movie promotion partner on their local campaign materials.
Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.

Cross LOB synergies for each promotion campaign.

Balance business interests to drive synergies across departments for co-promotion activities
Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.

Purchase Order and Contract management.

Day-to-day purchase order management
Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.

Requirements

Education: College graduate

Experience: At least 3-5 years’ experience in IP industry with a good partnership network.

Core Skills:

Good communication skills and strong inter-personal skills are essential.
Speaks fluent English with computer proficiency in MS Office.

关于 The Walt Disney Company (APAC):

70 多年来，The Walt Disney Company 一直为亚太地区的消费者提供娱乐节目，丰富人们的生活。今天的消费者可以通过多种方式在澳大利亚、新西兰、中国大陆、日本、韩国和东南亚等许多市场探索新的品牌体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其子公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，包含三大核心业务板块：Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 TWDC (China) Ltd.，即我们称为 The Walt Disney Company (APAC) 业务的一部分。

This position is with TWDC (China) Ltd.，which is part of a business we call The Walt Disney Company (APAC).

公司规定向所有员工和申请人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

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