Sr Business Manager, West China

A)        PRINCIPAL RESPONSIBILITIES

This role will lead the West Region team to conduct all regional level sales and marketing activities, so as to achieve defined regional sales target and financial objectives, in line with the overall company strategy based on local business environment and customer interactions.

• Manage West Region licensees, Develop & execute appropriate local market category strategy/plans
• Develop, implement and achieve yearly revenue budget for the region.
• Ensure licensees have full understanding Disney’s business standards, directions and strategies.  Manage licensees to achieve yearly targeted budget.

DETAILED DESCRIPTION OF ALL RESPONSIBILITIES

Strategic Planning 

• Develop regional category plan / strategy.
• Develop local market category plan in line with regional strategy & plan.
• Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
• Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
• Contribute to regional discussion of the category on behalf of the local market.

Category Management

• Develop, implement and achieve yearly revenue budget
• Identify & contract new licensees instrumental in the development of the category
• Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
• Manager Contract Renewals based on category plan.
• Assist the establishment of efficient distribution services.
• Provide account management to top licensees for long term business development.
• Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
• Regularly communicate with Key licensees and conduct performance reviews (quarterly).

Marketing Management

• Coordinate with DCP Marketing team to support sales promotion, events and advertising in the local market.
• Work with DCP Marketing Team to ensure better understanding of consumer profiles and market needs.
• Ensure appropriate licensees implement the Disney visual merchandising programs.

Finance Management

• Responsible for the category budget & bottom line responsibility.
• Provide category forecast on quarterly basis (revenue grading).
• Responsible for collection past due accounts receivable

Creative Co-working

• Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
• Administer and coordinate licensee’s product approvals with DCP Product Developer.

Information Systems

• Maintain competency in DCP business systems

C)        WORKING RELATIONSHIP

Internal                 -       Greater China & Korea DCP LOB & other Business Units

•   Global DCP LOB

External                -        Licensees (existing and potential)     

• Key retail accounts
• Manufacturers

D)    ACCOUNTABILITY

         (In $, human resource and other terms)

• Timely implement local market Category strategy / plan.
• Achieve or exceed revenue as per budget.

E)    REQUISITE QUALIFICATIONS AND EXPERIENCE

1.     Education

- University graduate, preferably Marketing or Business Commerce.

Minimum of 8 years working experience in related industry at merchandising, marketing or sales related undertakings.

3.     Personal Attributes

• Intelligent, self-directed, self-starter, good ability to work within a team.
• Good analytical skill and understanding of business and financial concepts.
• Strong interpersonal and communication skills
• Strong negotiation and presentation skills.
• Committed to excellence.

4.     Other requisites, languages

• Fluent English and Mandarin.
• Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)