Senior Specialist, PR Media & Celebrity Engagement公共关系高级专员

职位概述

该职位隶属于上海迪士尼度假区公共事务部，对外传讯团队。主要职责包括与媒体、意见领袖和明星名人建立并维护良好的合作关系，保持积极主动的沟通。通过制定和执行有效的公关项目和活动，增强媒体对度假区及其产品的正面报道，并进一步提升度假区品牌及体验的认可度和美誉度。此外，该职位还将负责策划度假区的各类媒体活动，以及媒体素材的制作和管理。

主要职责

• 协助制定和实施针对媒体关系、意见领袖和明星名人的整体公关策略，通过战略性的沟通讲好上海迪士尼的故事，支持度假区的业务目标。
• 与各类媒体记者和意见领袖建立长期、稳定、密切的合作关系，确保度假区正面和积极的媒体曝光，有效提升度假区的曝光度。
• 策划和举办度假区的各类媒体活动，包括媒体发布会、直播、媒体圆桌会议、媒体参观、采访、和拍摄等。
• 产出高质量的内容和素材包括新闻稿、专稿、创意图文和视频等，以支持传讯策略。
• 洽谈媒体内容合作机会，借助媒体、意见领袖、和明星名人的影响力，以整合内容协助推广度假区品牌和增加社交媒体热度。

资格要求

• 公共事务、新闻、传媒和其他相关专业本科学历。
• 5-8年以上国内跨国公司或公关公司相关工作经验。
• 了解国内媒体、社交网络和关键意见领袖的现状；敏锐的媒体关系构建者，具备一定的媒体关系。
• 表现出创造性思维和项目创新的能力，并具有预见相关问题的能力。
• 具备优秀的中英文书面写作、口语沟通能力。
• 注重细节，并在工作表现的各方面具备独立的组织协调能力。
• 较强的项目管理能力。
• 灵活、应变，能够在快节奏的、不断变化的环境中成长。
• 积极，主动，具有自我能动性。
• 适应多元文化的工作环境。

Position Overview

This position will support the External Communications function of the Public Affairs team at Shanghai Disney Resort. The primary responsibilities of this position include establishing and maintaining robust relationships with celebrities, media, and key opinion leaders through proactive communications. By developing and implementing strategic PR projects and initiatives, the role will consolidate all available resources to enhance the resort’s visibility, secure positive media and social coverages of the resort and its products, and further elevate the recognition of the resort’s brand and experiences. In addition, the position will also be responsible for media event arrangement, content creation for external communication purpose.

Key Responsibilities

• Work with team to implement comprehensive PR plans targeting celebrities, media, and key opinion leaders. Communicate strategically to tell SHDR stories and support business goals.
• Establish and maintain long-term, stable, and close cooperative relationships with media, key opinion leaders and celebrities, ensuring positive and proactive media and social exposure for the resort.
• Work with the team to design and host media activities and initiates of all kinds for the resort, including livestreams, press events, media visits and shootings, and interviews.
• Create compelling assets required including press releases, features and creative photos and videos to support communications strategy.
• Proactively look for partnership opportunities with media, key opinion leaders and celebrities, leveraging their influence to promote the resort brand and increase social media engagement.

Required Qualifications

• Bachelor’s degree or equivalent experience in Public Affairs, Journalism, Communications or other relevant areas.
• 5-8 years of media relations experience in Mainland China with multinational corporations or agencies.
• Good knowledge of the media, social and key opinion leader landscape; and Keen relationship builder with solid media relations in China
• Demonstrated creative thinking and the ability to take initiative with projects and anticipate issues of concern.
• Excellent oral/written communication and presentation skills, in both English and Mandarin Chinese.
• Disciplined organizational skills in all aspects of job performance with strong attention to detail.
• Strong project management skills.
• Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment.
• Proactive, self-starter.
• Demonstrated ability to work in multicultural environment.