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Digital Media Analytics Supervisor, Disney+

立即申请 稍后申请 Job ID 860412BR 工作地点-国家/地区 Milan, 米兰, 意大利 工作发布公司 Disney Media & Entertainment Distribution; 发布日期 Sep. 14, 2021

职位介绍

Disney is looking for a motivated Digital Media Analytics Supervisor to join our Disney+ team in Italy.

Within the Disney+ Acquisition team, the Digital Media Analytics Supervisor provides support on Performance and Branding areas with ongoing monitoring of digital acquisition channels and in-house buying, optimization and reporting of branding campaigns on social and video/display platforms, with an audience-driven approach.

主要职责

  • On-going analysis and weekly reporting on Disney+ Search, Social, programmatic Display, UAC, Affiliate marketing activities on related platforms/panels
  • Sharing optimization recommendations to the DSS global performance team, basing on reported results on audiences, creatives, placements and budget allocation
  • Attendance of the 4 channel-specific alignment meetings (weekly or bi-weekly) with DSS specialists in order to discuss on possible optimizations and local priorities, managing communication with EMEA/US as IT first point of contact on each channel
  • Day-by-day Creative agency communication and alignment for creative assets localisation basing on local markets needs, ensuring Regional guidelines are followed
  • Deep-diving different campaign results and dimensions in order to elaborate short documents and decks to be presented
  • Collaboration with multiple Disney LOBs and digital teams in order to share audience-driven approach and use generated segments across different campaigns
  • Analysis of performances trends and correlations between Acquisition results and other Disney+ media activities in order to collect data and benchmarks with an holistic point of view on Disney+ marketing activities
  • In-house buying and setting of social media and video/display campaigns for Disney+ Branding (awareness prospecting) and Customer Management activities (subscribers only)

理想条件

  • Minimum 3 years of experience in a similar role within similar business organization or in web agencies
  • Experience in building and delivering digital plans following needs and objectives expressed in briefing phases
  • Experience in building, optimizing and monitoring campaigns from start to finish, taking the right decisions and actions to increase results
  • Soft analytical skills in understanding digital results and KPIs for specific campaign objectives
  • Experience in elaborating docs and presentations to be exposed to different audiences
  • Advanced “hands-on-keyboards” experience using key paid channels tools and platforms (Google Ads, BingAds, SA360, DV360, Facebook Business Manager etc.)
  • Advanced knowledge of different attribution models
  • Familiarity with DMPs logics and segments implementations across different platforms
  • Experience working with data analytics tools and dashboards (Google Analytics, Adobe Analytics, Datorama, Power BI etc.)
  • KPI focused & extremely comfortable with data in self-serve environments
  • Local language and English essential


关于 Disney Media & Entertainment Distribution:

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 The Walt Disney Company (Italia) S.r.l.,即我们称为 Disney Media & Entertainment Distribution 的业务部门的一部分。

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