DISNEY 的 资深研究员,消费者洞察/Senior Researcher, Consumer Insight 职位 Skip Navigation
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资深研究员,消费者洞察/Senior Researcher, Consumer Insight

立即申请 稍后申请 Job ID 10049852 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2023/07/28

职位介绍

职位介绍:

本职位将通过开展消费者调研来支持上海迪士尼度假区市场、公共事务与传讯、销售、财务、票务、运营、餐饮运营、商品运营、娱乐演出、人力资源和华特迪士尼幻想工程等部门的工作。

工作内容:

  • 管理市场调研过程中的各个阶段,包括:需求确认、项目设计、调研方法设计、分析和调研结果的陈述;
  • 观察,跟踪,并分析消费者行为,生活方式和价值观变迁趋势,并与业务部门合作伙伴一起探索未来的生意机会与挑战;
  • 基于不同数据和研究的发现,提炼客观、清晰和可操作的洞见,以便高层管理人员能够做出基于事实的决定;
  • 向高级管理人员和其他相关人员提出关键的研究发现和建议,并贯彻执行;
  • 保持与不同业务部门的合作伙伴良好的合作关系,以消费者洞察帮助他们解决业务问题,确保从消费者角度出发制定业务战略;
  • 管理外部调研和数据供应商,并与之建立良好的战略合作关系。

我们希望您:

  • 本科或以上学位;
  • 在消费者洞察领域拥有3至5年以上实战工作经验;
  • 熟练运用各种定性和定量研究方法,有未来研究和产品创新工作坊经验优先;
  • 善于批判性思考,能够在复杂的商业环境中识别核心问题,并设计研究方案。尝试运用创新地研究方法解决问题;
  • 能够从数据和访谈中提取消费者洞察,以此提炼商业洞见和建议,并清晰地陈述研究结果;
  • 善于团队沟通合作,并能够管理各方利益冲突;
  • 解决问题技能突出;
  • 良好的演讲技巧;
  • 拥有流利的中英文口语和写作能力。

Job Summary:

This position will deliver actionable insights to Shanghai Disney Resort Marketing, Public Affairs and Communication , Sales, Finance, Ticketing, Operations, Food & Beverage, Merchandise, Entertainment, Human Resources and Walt Disney Imagineering through consumer and market research.

Key Responsibilities:

  • Manage all phases of the market research process including needs identification, study design, questionnaire or discussion guides design, analysis and presentation of results;
  • Scan, track and analyze societal and consumer trends through primary and secondary research, and collaborate with stakeholders on business implications;
  • Connect the dots to provide objective, clear and actionable findings that allow management to make fact-based decisions;
  • Present key findings and recommendations to senior management and other stakeholders and follow through;
  • Manage partnerships with different Line of Businesses and help on addressing business issues with consumer insight. Ensure consumer perspectives are front-and-center across all Line of Businesses strategies;
  • Manage and coach external primary research or data vendors, and build strategic partnership with them.

 Required Qualifications:

  • Bachelor degree or above;
  • Hands-on marketing researcher with 3 to 5+ years experiences in research agencies;
  • Knowledgeable in a range of qualitative and quantitative consumer research techniques and analytics. Foresight and innovation workshop experience a plus;
  • Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches;
  • Demonstrated ability to identify thematic learning from studies, translate research data into actionable insights and recommendations  and to clearly present research findings;
  • Demonstrated strong partnering skills. Proven ability to handle conflict;
  • Demonstrated strong presentation skills;
  •  Demonstrated problem solving and decision making skills;
  • Written and verbal fluency in Mandarin and English.



关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company(及其分公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,拥有以下业务板块:Disney Entertainment,ESPN,Disney Parks 以及 Experiences and Products。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.,即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai Intl Theme Park Company, Ltd.,which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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